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Thursday, 30 May 2019

Banana Flour Market: Pin-Point Analysis For Changing Competitive Dynamics

Banana is the second largest produced fruit after citrus which contributes about 16% of the world’s total fruit production. It is favorable for industrial processing due to its various rich characteristics such as low acidity, a large content of soluble solids, and minerals. The consumption of banana is less than its production, so to increase waste utilization of food products and converted into various innovative products such as banana flour. The banana flour is a powder made of green bananas which are often used as a replacement for wheat flour. It promotes the growth of good bacteria in the gut and can also assist with weight loss. It is mostly used in India and Africa as a cheaper alternative to wheat flour. It has a texture similar to wheat flour and also requires about 25% less volume. The banana flour is produced from banana when the fruit is unripe as it is rich in dietary fiber, resistant starch, and aids in colon health. Apart from these, it also helps to minimize postharvest losses, prevention of osteoporosis by increasing the absorption of calcium and other minerals and retains the nutritive value of fresh bananas. 
One of the significant factors contributing towards the growth of banana flour market is continuous new product development and improved distribution channel that supports the wide availability of banana flour in the market. Another factor towards the growth of the market is the banana flour prepared using fruits at different stages of ripening has been shown to behave differently during manufacture of food products such as bread, cakes, pastries, pancakes, pasta etc. The banana flour prepared at different stages of ripeness can help the food processors to control the quality of food incorporated with banana flour. Moreover, it boosts the immune system and maximizes other benefits because it serves as a carrier of probiotics to the large intestine, which can be a major factor towards the growth of banana flour market. In addition to this, banana flour also contains the high amount of nutrition such as calcium, potassium, reducing sugars and others which aids in curbing the craving for nicotine, caffeine and also helps in better blood circulation. 
Some of the major players operating in banana flour market include Zuvii, Pereg Gourmet Spices, Nutritive, Stawi Foods and Fruits Limited, Natural Evolution, M-Pak, International Agriculture Group, Now Foods, Ceres organics

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