The number of individuals consuming alcohol is increasing rapidly every year, owing to the belief that it relaxes the body and mind. Along with this, social media plays a very vital role in influencing people into consuming mezcal market. Manufacturers are continuously focusing on launching mezcal in new and exciting flavors, and also blending the drink with other traditional spices to attract more curious consumers, which is anticipated to increase the demand for mezcal over the forecast period.
The global mezcal market was valued at ~US$ 242 Mn in 2018, and is projected to increase at a CAGR of ~13% between the forecast period of 2019-2027. This growth is majorly driven by the collective consumption of mescal-based beverages by people. Also, the rising demand for organic and natural ingredients in the beverage industry is driving the growth of the mezcal market.
APEJ Market Attractiveness Rising with Awareness about the Product
Regions such as North America and Europe are expected to hold significant market shares in terms of value. However, the APEJ market is expected to project profitable growth in the global mezcal market over the forecast period of 2019-2027. This growth is enhanced by the shift in the choice of beverages among APEJ consumers. They are inculcating the eating habits of Western people, which has led to a shift from healthy traditional diets to high carb diets, resulting in more people suffering from cardiovascular and obesity-related diseases.
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Furthermore, macroeconomic factors such as urbanization, growing population, and rapid industrialization in APEJ have boosted the confidence of investors in the mezcal market. Also, as consumers are becoming smart and more aware of the benefits of the consumption of mezcal over other alcoholic beverages, which is projected to witness high growth over the forecast period.
Applications in Adult Soft Drinks Leveraging Market Growth
Mezcal is utilized and consumed as it is an excellent alternative to other alcoholic beverages. Other alcoholic beverages are not as refreshing and lack the variety in flavors that mezcal provides. Owing to these properties, the mezcal market is experiencing a great shift. As mezcal comes in a variety of flavors and tastes, it gives liberty to consumers in terms of serving size and time. Mezcal has certain ingredients that make it soothing and pleasant to drink. Usually, it is spicy ginger, chili pepper, turmeric or an exceptional combination of specific herbs to increase the medicinal property of the drink. These drinks are carbonated, which means the taste is both, tingling and refreshing at the same time.
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