Introduction:
Organic pineapple is a tropical fruit and the organic nature implies that it is free from synthetic additives such as pesticides, chemical fertilizers, and dyes. Organic pineapples are not processed under industrial solvents, irradiation, or genetic engineering. Its content should is generally 95% or more certified organic. The remaining 5% can only be foods or processed with additives from an approved list.
Organic pineapples land under agriculture usage is relatively less and constitute about 0.5-0.75% of total agriculture land. The land use and the total output might be considered low when compared to other sub-tropical fruits where the percentage represents a larger share of total organic produce. Despite the low production volume the demand for organic pineapple has certainly increased. Latin American countries such as Costa Rica, Brazil and Mexico have increased its total organic land for pineapple production and these countries are among the highest organic pineapple supplier globally. In the Asia Pacific region most of the production of pineapples is consumed locally but a large proportion in the organic segment is exported to Europe, Middle East and North America. Countries such as Philippines, India, Thailand, China and Indonesia are among the top consumers and suppliers of organic pineapples. However some counties in the same region have some relatively higher growth rates in terms of volume of production, these include Vietnam, Malaysia, Australia and New Zealand. The U.S., Netherlands, Germany, Spain, Japan, Italy and the U.K. are among the largest importer of organic pineapples, with the U.S. being the largest consumer of organic pineapples.
Organic Pineapples Market Segmentation
Organic pineapples are segmented on the basis of application, and region. Organic pineapples are import ingredients in in various food items such as beverages including juices and squashes, powdered drinks and juice concentrates, it is also used in multiple preparations of jams, bakery, and dairy among others. The fresh consumption of organic pineapples is relatively large, however the demand for the products processed have been noted to be surging. Based on its application, the market is segmented as fresh and processed. The processed organic pineapples are further sub segmented as beverages, breakfast cereals, jams and sauces, bakery and confectionary, ice-cream and yoghurt and others.
The market is segmented based on regions as North America, Latin America, Western Europe, Eastern Europe, Asia Pacific excluding Japan, Middle East and Africa and Japan.
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Organic Pineapples market Global Market Trends and Market Drivers:
Exotic fruits from the subtropical regions are in high demand throughout Europe and North American regions. Mangoes, bananas, passion fruits, avocado, and pineapples are some of the most traded products from the subtropics. Additionally the demand for organic type in specific has been considered as of high importance and the growing regions have focused on increasing the total organic outputs by increasing the total land for organic agriculture just to fulfill the rising global demand for organic fruits.
Organic beverages made from organic pineapples have surged in demand. The demand increase is mainly attributed to the overall increase in demand for fruits and vegetables or organic nature. The utilization of organic fresh produce in processing has also increased given the lifestyle changes in various developing countries. A work oriented lifestyle, getting minimum time for personal self has now become a trend. This Fast pace life brings into consideration the very little time consumers have to take a healthy meal. For this reason the consumers are showing interest in processed forms of food which are quick to dispense. It has now become one of the important necessities in this fast pace lifestyle. Diced organic pineapples, pineapple pulp and juice and instant dehydrate powder form of organic pineapples are showing an ever increasing demand. A considerable shift towards consumption of healthy food and the role of internet in providing relevant and quick access to health information is set to drive the global organic fruits including organic pineapples.
Organic Pineapples Market Key Players:
Growth in organic product demand, mainly in the fruits and vegetables categories have created a rise in demand for different processed products made from these fruits and vegetables. A great potential for market is observed as the major producers of finished goods demand for a large supply of organic fruits including organic pineapples. Some of the key players participating the global organic pineapple market include; Dole Food Company, Inc., Fresh Del Monte Produce Inc., Chiquita Brands International Sàrl, Golden Exotics Limited among others.
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