Market Outlook
Innovation in the food and beverage industry is a common trend, driven by the demand of the customers. In the global alcohol beverage market, the whey based vodka is gaining the worldwide recognition owing to its vanilla-butterscotch flavor and cream like the texture of the spirit. The whey left over after making the cheese has been utilized to make spirits which are solving the problem of dumping the whey. Whey vodka contains milk protein, which is converted into the alcohol product adding an advantage to the dairy product based companies. Increasing pubs, bars, and alcohol retailers are generating the demand for alcohol products and customers seeking for new taste and flavor will also fuel the demand of the whey based vodka in the coming future. Due to an increase in demand for alcohol beverages, it would be anticipated that there would be higher returns for investors on whey based vodka in near future.
Whey Based Vodka: Revolution in White Spirit Market
In the cheese production process, raw milk is used for the production of cheese and whey is the byproduct of the process. In a literature, about 45% of the whey produced is converted into the whey based products and rest is treated as wastewater. The whey consists of milk protein lactose, which is converted into alcohol like the glucose and fructose. The whey based vodka is gone through a double fermentation process, which is required for good form of whey based vodka. The resurgence in drinking white spirit has increased the demand of white spirit in the global alcohol market. Whey based vodka has butterscotch flavor and creamy texture. Increasing trend of consuming alcohol at special occasion and parties is driving the whey based vodka market for its consumption. Whey based vodka is generally made from the sheep milk and cow milk, which is used to make cheese and the byproduct is whey. Manufacturers are offering whey based vodka in different flavors, to make it more tempting. Increasing disposable income has led customers to make more discretionary purchases of high-cost whey based vodka. Therefore higher per capita, disposable earnings tend to motive enterprise call for the upward push of whey based vodka. On the other hand restriction on consumption and tough government rules and regulation against the consumption of alcohol is restraining the growth of the whey based vodka in near future.
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Global Whey Based Vodka: Key Players
Some of the key players operating in the global whey based vodka market are Vermont Spirits Distilling Co, Ballyvolane House Spirits Company, Master of Malt, bob’s SUPER SMOOTH, Hartshorn Distillery, Yongehurst Distillery Co., Black Cow, VDKA 6100, Blackwater Distillery and others. More wineries are showing their keen interest to bring whey based vodka in their product portfolio, it is expected to increase the demand of whey based vodka in the forecast period.
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Global Whey Based Vodka: Opportunities for Market Participants
Consumption of alcohol as a part of rejuvenation and urban lifestyle is a common trend. Whey based vodka contains 40% of alcohol and is rich in flavor which attracts the consumers for its consumption. Increasing pubs, bars, and alcohol shops are also generating the demand for whey based vodka and is expected to fulfill the demand of target customers. Curiosity for drinking alcohol among teenagers is also a major factor in raising the demand of the whey based vodka.
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