Market Outlook
The word ‘mouthfeel’ refers to the perceived thickness of a product and mouthfeel enhancing ingredients are additive elements for edibles that help in defining the texture of the food or beverage. In general, mouthfeel enhancing ingredients are selected based on the physical properties of flavors and other features like suspension or dispersibility. The other properties of mouthfeel enhancing ingredients include particles size, water absorption, and viscosity.
A whole range of mouthfeel enhancing ingredients is included in foods and beverages to offer consumers an authentic and better feel of the product. Consumer preferences vary from product to product for mouthfeel attributes such as softness, creaminess, crispiness and other textures. Among various application segments, beverage utilize the most mouthfeel enhancing ingredients. The mouthfeel enhancing ingredients market is more inclined towards natural-based ingredients, which are preferred by consumers as well.
Reasons for Covering this Title
Mouthfeel enhancing ingredients available in the market vary from company to company regarding their function, use and source. The report encompasses deep-dive study on the mouthfeel enhancing ingredients market with detailed market dynamics of the supply and demand related to it. Emerging uses and technologies are analyzed, which will aid in identifying the market direction and support investment decisions in the mouthfeel enhancing ingredients market.
Mouthfeel enhancing ingredients are broadly categorized under flavor segment. Some of the key producers of flavors include Givaudan, Firmenich, IFF, Symrise, and Takasago, which held a combined 58% share of the overall flavors market in 2010, which moderately increased to 58.7% in 2016, representing the dominance of these companies in the flavor and fragrances market. Developments by key market players across the flavor market, which encompasses mouthfeel enhancing ingredients, contribute in shaping the mouthfeel enhancing ingredients market and its outlook.
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Global Mouthfeel Enhancing Ingredients Market: Key Players
Some of the key players operating in the global mouthfeel enhancing ingredients market are Grande Custom Ingredients Group, Edlong Dairy Technologies, Givaudan, Cargill Inc., Ingredion, Caremoli Group, Ajinomoto, Ingrizo, Kerry Group, Agropur Ingredients, Fiberstar, Lycored, DuPont, Comax Flavors, Ciranda, BENEO ingredients, Corbion, Firmenich, Univar, Frutarom and others.
Opportunities for Market Participants
An uptrend is projected in the mouthfeel enhancing ingredients market. Manufacturers are focusing on various product features of mouthfeel enhancing ingredients to gain consumer. Companies are introducing newer products, which offer consumers a unique experience regarding mouthfeel. The demand for natural ingredients emerging among consumer groups has encouraged mouthfeel enhancing ingredient manufacturers to include natural ingredients in the production.
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The segment on innovations in mouthfeel enhancing ingredients briefs about the emergent segments or stages driving higher traction in research and development. Analysis is done based on the patents published during the period 2007 – 2011. It also indicates which players are investing in R&D, process or product innovations, and emerging applications of mouthfeel enhancing ingredients globally.
Research and development and new product launches are the commonly adopted strategies by the major players in the mouthfeel enhancing ingredients market.
- Research and Development: In 2015, Givaudan promoted its TasteSolutions Mouthfeel program, which includes a unique sensory language (Sense It Mouthfeel) and technologies that optimize the taste profile and flavor perception of reduced-calorie sweet and dairy products
- Product Launch: In 2016, Mitsubishi International Food Ingredients, Inc. launched a product Ajirex NH, a yeast extract, which is used as a natural ingredient for enhancing the mouthfeel of sugar-free beverages. The product is known to offer a creamy mouthfeel that has a nice filming effect on the tongue
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