Crackers Market Driven by the Changing Dietary Preferences & Health Considerations of the Global Consumers

The World Health Organization (WHO) states that the worldwide prevalence of obesity has more than doubled itself since 1980. In 2014 the WHO reported that more than 600 million adults aged 18 years and above were obese. The increasing incidence of obesity and other health disorders spurred by insalubrious diet and lifestyle has become a global concern. Such growing awareness regarding health and wellness is a key factor giving impetus to the global crackers market.

Usually made of multi-grain and flour, crackers constitute the core of the consumer segment in the food industry that is driven by health and wellness concerns. These consumers are mostly attracted to snacks processed from healthy ingredients such as legumes, vegetables, ancient grains, and high protein foods. With leading vendors continuing to launch more variants of healthy crackers, the market is expected to exhibit substantial growth in the near future. The four most popular categories of crackers available in the market are flaked soda crackers, graham crackers, cheese crackers, and others. Based on geography, the market can be segmented into North America, Europe, Asia Pacific, and Rest of the World.

The report studies and presents an executive level blueprint of the global crackers market. The report analyzes the market on three fronts: application, end user, and industry vertical. Each of these segments are further sub-segmented on which a detailed analysis is conducted. The report also provides the growth forecasts for these segments.

Overview of the Crackers Market

The global crackers market is likely to demonstrate a positive CAGR between 2016 and 2023. The consumption of crackers has increased considerably around the world. These healthy snacks are available in different varieties and flavors, which subsequently has fuelled their popularity in the global market. Since, crackers are made from nutritional ingredients, they are increasingly preferred over other snacks for household consumption.

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The most prominent names in the restaurant industry have also included crackers as popular snacks in their menu. Served alongside wine, soups, sea-foods, and salads, the growth prospects for crackers in the next few years seem very impressive.

Despite the crackers market witnessing rapid innovation and the entry of new competitors, comforting and old-fashioned crackers still dominate the market mainstay. However, inadequate awareness about the presentation and preparation of crackers and their insignificant shelf presence in retail stores are the key factors limiting the global crackers market. Besides, awareness pertaining to the usage of crackers is limited to niche markets in developed countries. Nevertheless, shifting lifestyle preference of middle class population in emerging economies of Asia Pacific such as India and China in the next few years will boost the growth opportunities for the market.

Companies mentioned in the research report

Demand in the global crackers market is driven by the changing dietary preferences and health considerations of the global consumers. The profitability of the key players in this market, therefore, is determined in terms of effective marketing, operational efficiency, and strong sales force. While large companies enjoy an upper hand in purchase, distribution, and marketing, smaller companies can attain competitiveness by manufacturing high-end and sugar-free crackers. Some of the key companies in the crackers market profiled in the report are M.Y.San, Nestle, Kellogg's, Mondelez International, Captain's Wafers, Natures Pear, Bremner Biscuit Company, and Keebler Company.

Demand in the Crackers Market is driven by the changing health considerations of the global consumers

The World Health Organization (WHO) states that the worldwide prevalence of obesity has more than doubled itself since 1980. In 2014 the WHO reported that more than 600 million adults aged 18 years and above were obese. The increasing incidence of obesity and other health disorders spurred by insalubrious diet and lifestyle has become a global concern. Such growing awareness regarding health and wellness is a key factor giving impetus to the global crackers market.

Usually made of multi-grain and flour, crackers constitute the core of the consumer segment in the food industry that is driven by health and wellness concerns. These consumers are mostly attracted to snacks processed from healthy ingredients such as legumes, vegetables, ancient grains, and high protein foods. With leading vendors continuing to launch more variants of healthy crackers, the market is expected to exhibit substantial growth in the near future. The four most popular categories of crackers available in the market are flaked soda crackers, graham crackers, cheese crackers, and others. Based on geography, the market can be segmented into North America, Europe, Asia Pacific, and Rest of the World.

The report studies and presents an executive level blueprint of the global crackers market. The report analyzes the market on three fronts: application, end user, and industry vertical. Each of these segments are further sub-segmented on which a detailed analysis is conducted. The report also provides the growth forecasts for these segments.

Overview of the Crackers Market

The global crackers market is likely to demonstrate a positive CAGR between 2016 and 2023. The consumption of crackers has increased considerably around the world. These healthy snacks are available in different varieties and flavors, which subsequently has fuelled their popularity in the global market. Since, crackers are made from nutritional ingredients, they are increasingly preferred over other snacks for household consumption.

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The most prominent names in the restaurant industry have also included crackers as popular snacks in their menu. Served alongside wine, soups, sea-foods, and salads, the growth prospects for crackers in the next few years seem very impressive.

Despite the crackers market witnessing rapid innovation and the entry of new competitors, comforting and old-fashioned crackers still dominate the market mainstay. However, inadequate awareness about the presentation and preparation of crackers and their insignificant shelf presence in retail stores are the key factors limiting the global crackers market. Besides, awareness pertaining to the usage of crackers is limited to niche markets in developed countries. Nevertheless, shifting lifestyle preference of middle class population in emerging economies of Asia Pacific such as India and China in the next few years will boost the growth opportunities for the market.

Companies mentioned in the research report

Demand in the global crackers market is driven by the changing dietary preferences and health considerations of the global consumers. The profitability of the key players in this market, therefore, is determined in terms of effective marketing, operational efficiency, and strong sales force. While large companies enjoy an upper hand in purchase, distribution, and marketing, smaller companies can attain competitiveness by manufacturing high-end and sugar-free crackers. Some of the key companies in the crackers market profiled in the report are M.Y.San, Nestle, Kellogg's, Mondelez International, Captain's Wafers, Natures Pear, Bremner Biscuit Company, and Keebler Company.

Crackers Market - Global Industry Analysis, Market Size, Share, Trends, Analysis, Growth And Forecast 2013 – 2019

With the high incidence of debilitating health conditions such as diabetes, cancer, and other chronic ailments, the demand for clinical laboratory services has significantly increased among patients. The clinical diagnostics, or in-vitro diagnostics market comprises assays, instruments, and services that help in the diagnosis and treatment of diseases. The global healthcare community foresees great prospects for the clinical laboratory services market, since it offers personalized medicine and administers accurate therapies at the right time to the right patient with minimal risk of errors.

The report on the global clinical laboratory services market provides an all-encompassing overview of the prevailing trends and dynamics of the market. It has adopted an analytical approach to study the growth trajectory that the market exhibits. As a part of the study, the report segments the global clinical laboratory services market into four major categories based on the clinical diagnostics tests performed in laboratories. These include human and tumor genetics, medical microbiology and cytology, clinical chemistry, and other esoteric tests.

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Clinical laboratory services include several tests that help detect abnormalities and disease progression, ranging from regular blood and urine tests to sophisticated genetic analyses such as molecular expressing testing, fluorescence in situ hybridization, and others. Stand-alone laboratories, clinic-based laboratories, and hospital-based laboratories are the key service providers in the market.

Overview of the Clinical Laboratory Services Market

The global clinical laboratory services market is anticipated to exhibit a 5.8% CAGR between 2013 and 2019. The market is expected to grow from US$162.71 billion in 2012 to an estimated valuation of US$241.37 billion in 2019.

Increasing prevalence of chronic ailments, especially among the geriatric populace, is expected to boost the demand for clinical laboratory services. In the U.S., the geriatric demographic is likely to expand by 20% by 2030. Such an increase in the population of aging people in the U.S. alone will result in higher volumes of clinical laboratory testing.

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To offer more accurate diagnosis, prominent market players such as Abbott Diagnostics, Roche Holdings, Roche Holdings, Genomic Health, and others are investing on the development of systems and products that will help obtain highly accurate analysis of patient samples and enable processing thousands of samples in time. Such research and development activities will help the clinical laboratory services market cope with the rising demand.

Over the forecast period between 2013 and 2019, the clinical services laboratory market in Asia Pacific is expected to register incredible growth. Asia Pacific boasts a large population with high prevalence of unmet medical needs. This provides a tremendous growth opportunity for the clinical laboratory services market. In terms of revenue generation, North America leads the market at present and is expected to continue its dominance over the forecast period.

Companies mentioned in the research report

The global clinical laboratory services market is oligopolistic in nature, with only a handful of major players collectively accounting for over 50% of the market. Some of the leading players operating in the market are Charles River Laboratories, Laboratory Corporation of America Holdings, Genoptix Medical Laboratory, Bio-Reference Laboratories, Quest Diagnostics, Inc., Sonic Healthcare, Spectra Laboratories, Healthscope, Labco S.A., and Abbott Laboratories.

Clinical Laboratory Services Market, by Test Type

• Clinical Chemistry
• Medical Microbiology & Cytology
• Human & Tumor Genetics
• Other Esoteric Tests

Clinical Laboratory Services Market, by Service Provider

• Clinic-based
• Hospital-based
• Stand-alone

Major regions analyzed under this research report are:

• Europe
• North America
• Asia Pacific
• Rest of the World

This report gives you access to decisive data such as:

• Market growth drivers
• Factors limiting market growth
• Current market trends
• Market structure
• Market projections for the coming years

Key highlights of this report

• Overview of key market forces propelling and restraining market growth
• Up-to-date analyses of market trends and technological improvements
• Pin-point analyses of market competition dynamics to offer you a competitive edge
• An analysis of strategies of major competitors
• An array of graphics and SWOT analysis of major industry segments
• Detailed analyses of industry trends
• A well-defined technological growth map with an impact-analysis
• Offers a clear understanding of the competitive landscape and key product segments

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