Rising Awareness about Healthy Lifestyles to Bolster Global Demand for Dietary Supplements, says TMR

The global market for dietary supplements is analyzed in a recent market research report by Transparency Market Research. The report, titled “Dietary Supplements Market - Global Industry Analysis, Size, Share, Trends, Analysis, Growth And Forecast 2014 – 2020,” focuses on the key drivers, restraints, and trends that are expected to have a sizeable impact on the overall development of the market in the next few years. A detailed overview of the competitive landscape and the regulatory forces governing several decisions in the market has also been included.

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The chief factors driving the increased usage of dietary supplements include the rising awareness regarding the value of a healthy lifestyle, which is leading to an increased interest in the consumption of products promoting it, the rising geriatric population, and rising disposable incomes across emerging economies. With the vast rise in the world’s geriatric population, a continuous surge in the prevalence of chronic diseases and the need to find preventive measures has also been seen. These factors have collectively led to the increased global sales of supplements fortified with nutrition, minerals, vitamins, and herbal elements.

The vast growth opportunities have attracted a large number of companies in the field of dietary supplements globally. Although developed regions such as North America and Europe have traditionally been at the forefront of the global dietary supplements market, accounting for a dominant share in market’s overall revenues, the market in emerging economies such as Asia Pacific and Latin America is rapidly gaining traction. Heightened awareness regarding healthcare and rising affordability of dietary supplements are the key factors driving this change.

The conspicuous rise in product varieties in the global dietary supplement market’s portfolio has also benefitted the overall development of the market in the past few years. The market now includes products that can cater to the diverse requirements of the consumer according to the nutritional value of the supplement, the age group the products are meant to be used for, and the price range. Also, the widening supply channels are also bolstering the sales of dietary supplements as products can be easily obtained.

On the basis of type, the global dietary supplements market can be segmented into herbals or botanics, minerals, amino acids, vitamins, and enzymes. On the basis of form, the market can be examined for gel capsules, powders, soft gels, liquids, capsules, and tablets.

Some of the key vendors operating in the global dietary supplements market are Bayer Healthcare LLC, BASF Corporation, Abbott Nutrition, Advocare International, Herbalife Ltd, Amway, HORN Nutraceuticals, Novartis AG, Omega Protein, Pro Health, Enzymotec USA, Lonza, Inc., Biosyntrx, Inc., and A1 Supplements.

Global Dietary Supplements Market Driven by Rising Health Awareness of Urban Consumers

Transparency Market Research (TMR) has added a new report to its repertoire of publications about the food and beverage industry. The new report analyzes the global dietary supplements market in its entirety, covering the competitive, geographical, and economic dynamics of the market. The report is titled ‘Dietary Supplements Market - Global Industry Analysis, Size, Share, Trends, Analysis, Growth And Forecast 2014 – 2020.’

Dietary supplements are various products consumed orally along with a regular diet to enhance the nutritional profile of one’s dietary intake. This may include increasing the amount of a certain nutrient ingested by the person or taking a supplement to prevent certain health disorders. The nature and amount of the dietary supplement depends on the individual makeup of the consumer’s body and their medical profile.

The global dietary supplements market has witnessed rising demand in the last few years due to the combined effect of a number of factors. TMR analysts have described the qualitative and quantitative impact of each factor on the global market in the report.

The rising aging population around the world is among the major drivers propelling the global dietary supplements market. The elderly are more likely to fall prey to nutritional deficiencies and diseases arising from the same due to the decline in the performance of the human digestive tract with age. Thus, many elderly people need dietary supplements to boost the intake of vital nutrients. This is driving demand from the global dietary supplements market. Infants, children, adults, and pregnant women are other segments of the global dietary supplements market based on consumer type.

The rising awareness among consumers about general well-being is also responsible in no small part for the growing demand from the global dietary supplements market. The increasing financial clout of the modern urban consumer has also helped consumers proactively enhance their nutritional profile, thus driving the global dietary supplements market. The hectic lifestyle of today’s consumers is also conducive to usage of dietary supplements, since consumers can’t always spend sufficient time to prepare elaborate and nutritionally sound meals. This has been a major factor driving the dietary supplements market in developed countries.

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The major types of dietary supplements enjoying steady demand are amino acids, minerals, vitamins, herbal products or botanics, and enzymes. The increasing awareness about the medical benefits of fish oil has boosted the demand for amino acid supplements, while vitamins have always been among the dominant segments of the dietary supplements market due to the high prevalence of vitamin deficiency disorders around the world.

Regionally, the global market for dietary supplements has witnessed the highest demand in the U.S., India, and China. The rising income of consumers in the latter two countries is responsible for the high growth rate of the Asia Pacific dietary supplements market, while the high health-consciousness of consumers in the U.S. has been crucial in making North America a dominant market for dietary supplements.

The report also examines the competitive dynamics of the global dietary supplements market, in order to give readers a compete view of the expected trajectory of the market. Companies such as Herbalife Ltd., Bayer Healthcare LLC, Abbott Nutrition, BASF, Lonza Inc., Novartis AG, Amway, NOW Foods, and A1 Supplements are profiled in the report.