Forage Seed Market– Global Food and Beverages Trends Transforming the Market

Among the different procedures picked by top players to hold their strength in the market, enhancement of item portfolio is by all accounts the most favored one. Noticeable players are likewise making bounteous ventures to combine their conveyance channels and increase an aggressive edge over others. A developing number of players are concentrating on escalated innovative work exercises to combine their situations in the worldwide forage seed market. They are likewise going into vital associations with a mean to grow their business tasks.

Driving players working in the worldwide forage seed market incorporate S&W Seed Company, Germinal GB, Hancock Farm and Seed Co. Inc., Allied Seed LLC, and NorthStar Seed Ltd., discovers Transparency Market Research (TMR).

The worldwide forage seeds market remained at US$11.68 billion out of 2015 and is anticipated to arrive at a value of US$17.50 billion before the part of the arrangement. During the conjecture time of 2014–2020, the market is foreseen to ascend at a promising CAGR of 8.4%.

On the provincial front, North America leads as it holds a mammoth offer in the worldwide market. The strength will proceed till at any rate 2020. The development of the local market is energized by significantly rising interest for without weed forage seeds among agrarian and animals ranches. The rising interest for superb forage seeds over the district will continue its market income.

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Rising Uptake in Livestock and Dairy Farms as Animal Feeds drive Growth

The development of the forage seeds market is energized principally by the rising interest among domesticated animals and dairy cultivates in different pieces of the globe. The interest is ascribed to the immense nourishing advantages of forages in advancing the soundness of dairy cattle and delaying their life span. The appealing steps that the animals business has been encountering in different pieces of the world is supporting the multiplying interest for forage seeds.

The significant utilization of meat and poultry items in different pieces of the world is likewise boosting the market. Moreover, the rising spotlight on limiting the danger of sicknesses among customers of meat has driven ranch and poultry proprietors move to fantastic forage seeds. In such manner, forage seeds is additionally assuming an undeniably indispensable job in gathering the different nourishing insufficiencies of the steers.

The different financial advantages that development of forage seeds invest has rises as a hearty recommendation supporting the market development. A portion of the appealing advantages are for improving in soil structure, permitting crop turn, expanded hazard broadening, and in avoiding soil disintegration. Aside from this, the alluring forage yields from ryegrass creation is another convincing suggestion for cultivators.

Developing Demand for Organic Animal Feed Products opens Promising Prospects

The requirement for diminishing feed costs among domesticated animals proprietors has moved the interest for forage seeds. Be that as it may, the accessibility of elective feeds combined with the area explicit elements, remarkably including normal catastrophes, are hampering the creation of forage seeds.

However, the rising interest for natural items, prominently non-GMO creature sustenances, in different locales has made rewarding roads for market players. Consistent advances in seed hereditary qualities and cultivating advances as of late have prompted the appearance of superb forage seeds at reasonable costs among animals ranch proprietors.

Forage Seed Market Driven by Rising Demand for Forage Feed for Livestock

The global seed forage market is predicted to witness steady growth owing to rising demand for forage crops for livestock feeding. The increasing awareness regarding the economic benefits such as prevention of soil erosion, risk diversification, improved soil structure, and crop rotation is booting the global demand for forage seeds. According to the report by Transparency Market Research (TMR), the valuation of global forage seed market was US$10.7 bn in 2014 and is anticipated to reach US$17.5 bn by the end of 2020, expanding at a CAGR of 8.40% between 2014 and 2020. 

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The report provides key insights into the global forage seed market by meticulously examining critical parameters of the market including the classifications, industry chain structure, technological developments, and applications. The report serves as an essential source of analysis and information regarding market dynamics, competitive landscape, and regional segmentation. The report pays due heed to the significance of the upstream raw materials supply chain and the downstream value chain to translate analysts’ observations into insights. The various statistics pertaining to the market have also been presented in pictorial and tabular forms for a lucid analysis. 

The growing population of livestock, especially genetically modified animals, is contributing to the growth of the global forage seed market. In addition, the increasing need for healthy animals, propelled by the rising demand for organic, dairy, and meat products, is likely to augment the growth of the market. Other factors such as the changing food habits and low prices of forage seeds are driving the market. However, the availability of substitutes is posing a threat to forage seeds manufacturers, thereby hindering the growth of the market. 

Geographically, the North America forage seed market will continue to dominate in terms of revenue throughout the forecast period. The growth of the region can be attributed to the rising demand for weed-free forage products and the increasing profitability of livestock farms and agricultural farms. Canada and the U.S. produce high-quality forage for both international and their respective domestic markets. These countries have about 36 million hectares of grasslands for the production of forage seeds and livestock grazing. 

At present, Asia Pacific is a relatively smaller market for forage seeds as compared to other regions. According to a report by the Food and Agricultural Organization (FAO), due to the shortage of facilities in harvesting, processing, and transportation, the manufacturers in the emerging nations encounter difficulty of high-quality seed production and storage. This is further worsened by hot and humid tropical environment. However, with the rising awareness regarding the economic benefits of forage seeds and increasing demand for low-priced varieties such as alfalfa, fescue, and ryegrass, this market is anticipated to experience robust growth during the same period. Another factor fuelling the growth of the market is the growing livestock population in India and China. 

Countries such as the U.S., Brazil, Canada, China, France, India, and Ireland are anticipated to offer immense growth opportunities to the manufacturers. The leading companies in the global forage seed market are Allied Seed LLC, BASF S.E., Central Garden & Pet Company, Dow Agrosciences LLC, Hancock Farm & Seed Co., Heritage Seed Company, Germinal GB, Northstar Seed Ltd., and S&W Seed Company.

Global Forage Seed Market Expected to Reach US$17.5 bn by 2020

Among the various strategies opted by top players to retain their dominance in the market, diversification of product portfolio seems to be the most preferred one. Prominent players are also making copious investments to consolidate their distribution channels and gain a competitive edge over others. A growing number of players are focusing on intensive research and development activities to consolidate their positions in the global market. They are also entering into strategic partnerships with an aim to expand their business operations. 

Leading players operating in the global forage seed market include S&W Seed Company, Germinal GB, Hancock Farm and Seed Co. Inc., Allied Seed LLC, and NorthStar Seed Ltd., finds Transparency Market Research (TMR).

The global forage seeds market stood at US$11.68 billion in 2015 and is projected to reach a worth of US$17.50 billion by the end of 2020. During the forecast period of 2014–2020, the market is anticipated to rise at a promising CAGR of 8.4%. 

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The various types of livestock for which forage seeds are used are poultry, cattle, and pork/swine. Of all the segments, the poultry leads the pack owing to the extensive uptake of forage seeds in poultry farms. The segment will continue to retain its lead through 2020, driven by the potential rising demand for eggs and poultry meat. 

On the regional front, North America leads as it holds a mammoth share in the global market. The dominance will continue till at least 2020. The growth of the regional market is fueled by substantially rising demand for weed-free forage seeds among agricultural and livestock farms. The rising demand for high-quality forage seeds across the region will sustain its market revenue.

Rising Uptake in Livestock and Dairy Farms as Animal Feeds drive Growth

The growth of the forage seeds market is fueled primarily by the rising demand among livestock and dairy farms in various parts of the globe. The demand is attributed to the vast nutritional benefits of forages in promoting the health of cattle and prolonging their longevity. The attractive strides that the livestock industry has been experiencing in various parts of the world is supporting the proliferating demand for forage seeds. 

The substantial consumption of meat and poultry products in various parts of the world is also boosting the market. Furthermore, the rising focus on minimizing the risk of diseases among consumers of meat has led farm and poultry owners shift to high-quality forage seeds. In this regard, forage seeds is also playing an increasingly vital role in meeting the various nutritional deficiencies of the cattle. 

Large Economic benefits to Growers supporting Attractive Expansion of Market 

The various economic benefits that cultivation of forage seeds endow has emerges as a robust proposition underpinning the market growth. Some of the attractive benefits are for improving in soil structure, allowing crop rotation, increased risk diversification, and in preventing soil erosion. Apart from this, the attractive forage yields from ryegrass production is another compelling proposition for growers. 

Emerging Demand for Organic Animal Feed Products unlocks Promising Prospects 

The need for reducing feed costs among livestock owners has propelled the demand for forage seeds. However, the availability of alternative feeds coupled with the region-specific factors, notably including natural calamities, are hampering the production of forage seeds. 

Nevertheless, the emerging demand for organic products, notably non-GMO animal nourishments, in various regions has created lucrative avenues for market players. Constant advances in seed genetics and farming technologies in recent years have led to the advent of high-quality forage seeds at affordable prices among livestock farm owners.

Forage Seed Market Rise at a Promising CAGR of 8.4% during 2014 - 2020

Among the various strategies opted by top players to retain their dominance in the market, diversification of product portfolio seems to be the most preferred one. Prominent players are also making copious investments to consolidate their distribution channels and gain a competitive edge over others. A growing number of players are focusing on intensive research and development activities to consolidate their positions in the global market. They are also entering into strategic partnerships with an aim to expand their business operations. 

Leading players operating in the global forage seed market include S&W Seed Company, Germinal GB, Hancock Farm and Seed Co. Inc., Allied Seed LLC, and NorthStar Seed Ltd., finds Transparency Market Research (TMR). 

The global forage seeds market stood at US$11.68 billion in 2015 and is projected to reach a worth of US$17.50 billion by the end of 2020. During the forecast period of 2014–2020, the market is anticipated to rise at a promising CAGR of 8.4%. 

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The various types of livestock for which forage seeds are used are poultry, cattle, and pork/swine. Of all the segments, the poultry leads the pack owing to the extensive uptake of forage seeds in poultry farms. The segment will continue to retain its lead through 2020, driven by the potential rising demand for eggs and poultry meat. 

On the regional front, North America leads as it holds a mammoth share in the global market. The dominance will continue till at least 2020. The growth of the regional market is fueled by substantially rising demand for weed-free forage seeds among agricultural and livestock farms. The rising demand for high-quality forage seeds across the region will sustain its market revenue. 

Rising Uptake in Livestock and Dairy Farms as Animal Feeds drive Growth 

The growth of the forage seeds market is fueled primarily by the rising demand among livestock and dairy farms in various parts of the globe. The demand is attributed to the vast nutritional benefits of forages in promoting the health of cattle and prolonging their longevity. The attractive strides that the livestock industry has been experiencing in various parts of the world is supporting the proliferating demand for forage seeds. 

The substantial consumption of meat and poultry products in various parts of the world is also boosting the market. Furthermore, the rising focus on minimizing the risk of diseases among consumers of meat has led farm and poultry owners shift to high-quality forage seeds. In this regard, forage seeds is also playing an increasingly vital role in meeting the various nutritional deficiencies of the cattle. 

Large Economic benefits to Growers supporting Attractive Expansion of Market 

The various economic benefits that cultivation of forage seeds endow has emerges as a robust proposition underpinning the market growth. Some of the attractive benefits are for improving in soil structure, allowing crop rotation, increased risk diversification, and in preventing soil erosion. Apart from this, the attractive forage yields from ryegrass production is another compelling proposition for growers. 

Emerging Demand for Organic Animal Feed Products unlocks Promising Prospects 

The need for reducing feed costs among livestock owners has propelled the demand for forage seeds. However, the availability of alternative feeds coupled with the region-specific factors, notably including natural calamities, are hampering the production of forage seeds. 

Nevertheless, the emerging demand for organic products, notably non-GMO animal nourishments, in various regions has created lucrative avenues for market players. Constant advances in seed genetics and farming technologies in recent years have led to the advent of high-quality forage seeds at affordable prices among livestock farm owners.

Forage Seed Market – Future Demand Strategies 2020

Forage seed market is expected to experience steady growth throughout the forecast period. Forage seeds are widely used for livestock feeding to increase their protein, energy, and reproduction level. In this report, the forage seed market is categorized into alfalfa, clover, ryegrass, chicory among others including lablab, fescue. Increasing demand of forage crops for livestock feeding is one of the major factors fueling the demand for forage seeds globally. Alfalfa held the largest market share in 2013 followed by clover and ryegrass. Others including lablab, fescue is the fastest growing segment, growing at a CAGR of 12.4%. The forage seed market has experienced diversified trends across different regions including North America, Europe, Asia Pacific and RoW. Geographically, North America held the largest market share in 2013, and is expected to continue its dominance throughout the forecast period.

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The global forage seed market is expected to witness stable growth owing to rising demand for forage feed for livestock. Apart from this, the economic benefits such as improved soil structure, prevention of soil erosion, crop rotation and risk diversification is also expected to boost the demand for forage seeds globally. The situation is further stimulated due to increasing growth of livestock particularly that of genetically modified animals. The available forages are poor in quality, deficient in available protein, energy and minerals. In order to compensate for the low productivity of the livestock, farmers maintain a large herd of animals, which adds to the pressure on land and fodder resources.

In North America, the forage seed market is expected to grow significantly, due to growing demand from leading markets such as the U.S., Canada and Mexico. North America would observe steady growth in the forecast period due to increasing demand for weed-free forage products. In addition, the increasing profitability of agricultural farms and livestock farms is fueling the demand for forage seeds. The U.S. and Canada produce premium quality forages for both their respective domestic and the international markets. These countries have approximately 36 million hectares of grassland for livestock grazing and production of forage crops. Alfalfa, clover and ryegrass are some of the popular forage seeds in this region. Currently, Asia Pacific is smaller market as compared to other developed regions. However, this market is expected to witness robust growth during the forecast period. In addition, the economic benefits such as crop rotation and risk diversification of forage seed cultivation are also expected to boost the forage seed market in Asia Pacific. Alfalfa, ryegrass, fescue and chicory are low-price forage seeds and these are easily procured for feeding livestock. China and India are the major markets for forage seed in Asia Pacific due to the countries’ growing livestock population

Global forage seed market is also segmented in terms of livestock type, namely, poultry, cattle, pork/swine and others (including aquaculture). In global forage seed market, poultry segment holds the largest market share, followed by cattle and pork/swine segment. Due to increasing demand for poultry meat and eggs, poultry farms are focusing on better quality forage seeds to improve productivity. In addition, the growing dairy industry is further contributing to the growth of forage crops that helps to increase the demand for forage seed.

Major markets such as the U.S., Canada, France, Ireland, China, India, and Brazil among others are expected to witness robust demand for forage seeds in the coming years. Forage seed market is dominated by key players such as Allied Seed, LLC, S&W Seed Company, Hancock Farm & Seed Co., and Northstar Seed Ltd. These companies supply different forage seeds through strong distribution channels.

Global forage seed market is valued at USD 10,789.3 million in 2014 and is expected to reach USD 17,508.5 million by 2020, growing at a CAGR of 8.4% from 2014 to 2020. The growth in the forage seed market is primarily attributed to growing demand for forage crops for feeding livestock in developed markets such as the U.S., Canada, France, Ireland, China and Brazil.

Forage Seed Market Driven by Increasing Demand for Weed-free Forage Products

Forage seed market is expected to experience steady growth throughout the forecast period. Forage seeds are widely used for livestock feeding to increase their protein, energy, and reproduction level. In this report, the forage seed market is categorized into alfalfa, clover, ryegrass, chicory among others including lablab, fescue. Increasing demand of forage crops for livestock feeding is one of the major factors fueling the demand for forage seeds globally. Alfalfa held the largest market share in 2013 followed by clover and ryegrass. Others including lablab, fescue is the fastest growing segment, growing at a CAGR of 12.4%. The forage seed market has experienced diversified trends across different regions including North America, Europe, Asia Pacific and RoW. Geographically, North America held the largest market share in 2013, and is expected to continue its dominance throughout the forecast period.

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The global forage seed market is expected to witness stable growth owing to rising demand for forage feed for livestock. Apart from this, the economic benefits such as improved soil structure, prevention of soil erosion, crop rotation and risk diversification is also expected to boost the demand for forage seeds globally. The situation is further stimulated due to increasing growth of livestock particularly that of genetically modified animals. The available forages are poor in quality, deficient in available protein, energy and minerals. In order to compensate for the low productivity of the livestock, farmers maintain a large herd of animals, which adds to the pressure on land and fodder resources.

In North America, the forage seed market is expected to grow significantly, due to growing demand from leading markets such as the U.S., Canada and Mexico. North America would observe steady growth in the forecast period due to increasing demand for weed-free forage products. In addition, the increasing profitability of agricultural farms and livestock farms is fueling the demand for forage seeds. The U.S. and Canada produce premium quality forages for both their respective domestic and the international markets. These countries have approximately 36 million hectares of grassland for livestock grazing and production of forage crops. Alfalfa, clover and ryegrass are some of the popular forage seeds in this region. Currently, Asia Pacific is smaller market as compared to other developed regions. However, this market is expected to witness robust growth during the forecast period. In addition, the economic benefits such as crop rotation and risk diversification of forage seed cultivation are also expected to boost the forage seed market in Asia Pacific. Alfalfa, ryegrass, fescue and chicory are low-price forage seeds and these are easily procured for feeding livestock. China and India are the major markets for forage seed in Asia Pacific due to the countries’ growing livestock population

Global forage seed market is also segmented in terms of livestock type, namely, poultry, cattle, pork/swine and others (including aquaculture). In global forage seed market, poultry segment holds the largest market share, followed by cattle and pork/swine segment. Due to increasing demand for poultry meat and eggs, poultry farms are focusing on better quality forage seeds to improve productivity. In addition, the growing dairy industry is further contributing to the growth of forage crops that helps to increase the demand for forage seed.

Major markets such as the U.S., Canada, France, Ireland, China, India, and Brazil among others are expected to witness robust demand for forage seeds in the coming years. Forage seed market is dominated by key players such as Allied Seed, LLC, S&W Seed Company, Hancock Farm & Seed Co., and Northstar Seed Ltd. These companies supply different forage seeds through strong distribution channels.

Global forage seed market is valued at USD 10,789.3 million in 2014 and is expected to reach USD 17,508.5 million by 2020, growing at a CAGR of 8.4% from 2014 to 2020. The growth in the forage seed market is primarily attributed to growing demand for forage crops for feeding livestock in developed markets such as the U.S., Canada, France, Ireland, China and Brazil. 

Global Forage Seeds Market: Increasing Profitability of Agriculture and Livestock Farm to Drive North America’s Dominance, says TMR

Transparency Market Research (TMR) has observed that key players in the global forage seeds market are paying high attention to product portfolio diversification in order to maintain a strong foothold. Besides this, they are investing heavy funds in maintaining strong distribution channels in order to consolidate their presence in this highly competitive arena. The leading players in the market are NorthStar Seed Ltd., Allied Seed LLC, Hancock Farm and Seed Co. Inc., Germinal GB, and S&W Seed Company.

“Business expansion through extensive research and development and partnerships are some of the commonly adopted strategies by these players,” says TMR’s lead analyst. The opportunity in the global forage seeds market was pegged at US$11.68 bn in 2015 and is anticipated to rise to US$17.50 bn by 2020, progressing at an 8.4% CAGR between 2014 and 2020.

Poultry to Remain Leading Livestock Segment through 2020

On the basis of livestock, poultry will continue to be the most prominent segment until 2020, accounting for 31.7% of the overall market revenue. Due to the surging demand for eggs and poultry meat owing to their health benefits, the segment will register healthy growth during the forecast period.

Geographically, North America will continue to command the lion’s share in the global arena until 2020. The snowballing demand for weed-free forage seeds and growing profitability of agricultural and livestock farms. Canada and the U.S. will at the forefront of growth owing to the increasing production of premium quality forages. Asia Pacific will rise at a CAGR of 10.5% during the forecast period, owing to the rising consumption of dairy products and poultry meat.

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Rising Awareness Regarding Health Benefits of Organic Products to Augment Sales of Forage Seeds

The rising awareness regarding the merits of consuming organic products is playing a vital role in the growth of the global forage seeds market. “People around the world are growing increasingly aware of the health risks, such as hypertension, obesity, cholesterol, and cancers, associated with genetically modified meat,” says a TMR analyst. “As a result, instead of altering properties of food products, manufacturers are focusing on the food habits of animals to meet the consumer demand”. The increasing consumption of meat and poultry products and the changing food habits are also stoking the growth of the market.

Apart from this, forage seeds are widely acknowledged by producers for their economic benefits. From the last few years, the revenue earning per acre from ryegrass production has been greater than that of other crops such as wheat and oats. Such facts and trends are likely to keep the demand for forage seeds high throughout the forecast horizon. Moreover, the introduction of high-quality forage seeds at reduced costs is stoking the growth of the market.

Abundant Availability of Alternative Feeds to Hamper Growth Prospects

The abundant availability of alternative feeds is limiting the widespread adoption of forage seeds such as ryegrass and alfalfa. In several cases, the annual production of forages is hampered or contaminated by calamities such as drought, acidic soils, frost, certain herbicides, and nutrient deficiencies. These harvested seeds can lead to fatal problems for livestock such as nitrate toxicity. These factors, collectively, are restricting the global forage seeds market from realizing its full potential. On the other hand, the soaring demand for organic products owing to the increasing health consciousness is creating ample of lucrative opportunities for the market.

The information presented in this review is based on a Transparency Market Research report, titled,“Forage Seed Market (Product - Alfalfa, Clover, Ryegrass, Chicory, and Others (Fescue and Lablab); Livestock - Poultry, Cattle, and Pork/Swine) - Global Industry Analysis, Size, Share, Growth, Trends and Forecast 2014 - 2020.”

The global forage seed market has been segmented as follows:

Forage Seed Market, by Product

• Alfalfa
• Clover
• Ryegrass
• Chicory
• Others (including lablab and fescue)

Forage Seed Market, by Livestock

• Poultry
• Cattle
• Pork/Swine
• Others (including aquaculture)

Forage Seed Market, by Geography

• North America
• Europe
• Asia Pacific
• Rest of the World (RoW)

Global Forage Seed Market to Reach US$17.5 bn by 2020

Forage seed market is expected to experience steady growth throughout the forecast period. Forage seeds are widely used for livestock feeding to increase their protein, energy, and reproduction level. In this report, the forage seed market is categorized into alfalfa, clover, ryegrass, chicory among others including lablab, fescue. Increasing demand of forage crops for livestock feeding is one of the major factors fueling the demand for forage seeds globally. Alfalfa held the largest market share in 2013 followed by clover and ryegrass. Others including lablab, fescue is the fastest growing segment, growing at a CAGR of 12.4%. The forage seed market has experienced diversified trends across different regions including North America, Europe, Asia Pacific and RoW. Geographically, North America held the largest market share in 2013, and is expected to continue its dominance throughout the forecast period.

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The global forage seed market is expected to witness stable growth owing to rising demand for forage feed for livestock. Apart from this, the economic benefits such as improved soil structure, prevention of soil erosion, crop rotation and risk diversification is also expected to boost the demand for forage seeds globally. The situation is further stimulated due to increasing growth of livestock particularly that of genetically modified animals. The available forages are poor in quality, deficient in available protein, energy and minerals. In order to compensate for the low productivity of the livestock, farmers maintain a large herd of animals, which adds to the pressure on land and fodder resources.

In North America, the forage seed market is expected to grow significantly, due to growing demand from leading markets such as the U.S., Canada and Mexico. North America would observe steady growth in the forecast period due to increasing demand for weed-free forage products. In addition, the increasing profitability of agricultural farms and livestock farms is fueling the demand for forage seeds. The U.S. and Canada produce premium quality forages for both their respective domestic and the international markets. These countries have approximately 36 million hectares of grassland for livestock grazing and production of forage crops. Alfalfa, clover and ryegrass are some of the popular forage seeds in this region. Currently, Asia Pacific is smaller market as compared to other developed regions. However, this market is expected to witness robust growth during the forecast period. In addition, the economic benefits such as crop rotation and risk diversification of forage seed cultivation are also expected to boost the forage seed market in Asia Pacific. Alfalfa, ryegrass, fescue and chicory are low-price forage seeds and these are easily procured for feeding livestock. China and India are the major markets for forage seed in Asia Pacific due to the countries’ growing livestock population

Global forage seed market is also segmented in terms of livestock type, namely, poultry, cattle, pork/swine and others (including aquaculture). In global forage seed market, poultry segment holds the largest market share, followed by cattle and pork/swine segment. Due to increasing demand for poultry meat and eggs, poultry farms are focusing on better quality forage seeds to improve productivity. In addition, the growing dairy industry is further contributing to the growth of forage crops that helps to increase the demand for forage seed.

Major markets such as the U.S., Canada, France, Ireland, China, India, and Brazil among others are expected to witness robust demand for forage seeds in the coming years. Forage seed market is dominated by key players such as Allied Seed, LLC, S&W Seed Company, Hancock Farm & Seed Co., and Northstar Seed Ltd. These companies supply different forage seeds through strong distribution channels.

Global forage seed market is valued at USD 10,789.3 million in 2014 and is expected to reach USD 17,508.5 million by 2020, growing at a CAGR of 8.4% from 2014 to 2020. The growth in the forage seed market is primarily attributed to growing demand for forage crops for feeding livestock in developed markets such as the U.S., Canada, France, Ireland, China and Brazil.