Global Specialty Malt Market: Rise in Demand for Crafted Beer and Bakery Items to Create New Revenue Streams for Players, Says TMR

A new report by Transparency Market Research (TMR) present a comprehensive analysis of the global market for specialty malt. The report is titled as “Specialty Malt Market - Global Industry Analysis, Size, Share, Growth, Trends, and Forecast 2016–2026.”

According to the research report, the escalating demand for brewed items, crafted beer, non-alcoholic beverages, distilling items, and bakery products in both, the developed and the emerging economies, are creating beneficial opportunities for the growth of the worldwide market for specialty malt. Crafted beer, especially, is drawing a lot of demand, which is likely to boost this market substantially in the years to come. The changing lifestyles of consumers, influenced by the expansion in the retail sector is also projected to propel this market over the forecast period.

On the other hand, the implementation of various stringent laws and regulations by the governments on the sale and purchase of beverages and the instabilities in the availability of raw material may restrict the growth of this market in the near future, states the research report.

In this research report, the global specialty malt market has been evaluated on the basis of the type, application, source, and the region. Based on the type, the market has been classified into roasted, crystal, and dark. By application, brewing, baking, and distilling have been considered as the main segment of this market. Source-wise the market has been categorized into barley, rye, and wheat in this report.

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In terms of the region, the report has classified the worldwide market for specialty malt into Europe, the Middle East and Africa, Asia Pacific, Latin America, and North America. Thanks to the increasing demand for specialty malt in emerging economies, such as China and India, Asia Pacific is anticipated to emerge as the key contributor to the global market in the years to come. The rising interest of consumers towards bakery items and beverages is also projected to boost the Asia Pacific market for specialty malt over the forecast period.

Europe is also expected to witness an increase in the demand for specialty malt in the near future, retaining its second position in this market. Among other regional markets, Latin America, driven by the augmenting demand in Brazil, is likely to present lucrative opportunities for growth to market participants. The increasing trend of urbanization will also support the market for specialty malts in this region over the forthcoming years.

Cargill Inc., GrainCorp Ltd., Malteurop Groupe, Soufflet Group, Bairds Malt Ltd., Axereal Group, Crisp Melting Group Ltd., Simpsons Malt Ltd., Muntons Malt Ltd., Heineken International are some of the key vendors of specialty malts across the world mentioned in this research report. These players are focusing aggressively on product innovation to suit the local taste and preferences and to provide their consumers with healthier options, notes the market study.

Specialty Malt Market Size, Share | Industry Trends Analysis Report, 2026

The prime factors that boost the specialty malt market include the growing demand of beverage and bakery products in various industries such as confectionery, chocolate, alcohol and other industries. Moreover, due to the factors such as changing lifestyles, changing taste and preference of the consumers among others are further fuelling the growth of the specialty malt market. The growing number of population aged between 16-28 years in Asia Pacific and Latin America ,coupled with changing food habits, is primarily driving the specialty malt market in these regions. The growing competition amongst various beverage segments is forcing the manufacturers to focus on product innovation and better marketing activities. Specialty malts market gaining interest owing to the increasing popularity of craft beer worldwide. Therefore, the demands for specialty malts growing significantly and is expected a steady growth during the forecast period. Moreover, specialty malt is growing due to the factors such as increase in the number of breweries; multi-functionality of the specialty malt is also booming the market of malt market.

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The key players of specialty malt such as Cargill, Incorporated, Soufflet Group, Simpsons Malt Limited, Barmalt Malting India Pvt. Ltd and Graincorp Ltd. among others are focusing product innovation to suit local taste and preferences and also to provide their customers with healthier options. Other major players can also be expected to resort to such healthier alternatives. Growing consumer demand for craft beer is expected to positively impact the specialty malts market during the forecast period 2016 - 2024. The specialty malts industry is growing at a significant rate owing to the increasing demand for beverage products, distilling items and bakery products. In addition, changing lifestyle and increasing customer preference for crafted beer and non alcoholic beverages items fueled by the growing retail sector is further boosting the market for specialty malts globally. However the government laws and regulations on the beverages industry and the fluctuations in the supply of raw material hamper the demand of the specialty malt industry and this factor acting as a restrain of the global specialty malt market.

On the basis of different types of specialty malt market is segmented into crystal, roasted, dark and others. Roasted malt is further segmented by Munich Malt, Vienna malt and Belgian Malt. On the basis of application the global specialty malt market is segmented into brewing, distilling, non-alcoholic malt beverage, baking and other. On the basis of source the market can be segmented by rye, barley, wheat and others. Many companies are showing interest in this market to meet the consumer demand

On the basis of regions, the global specialty market is segmented into North America, Europe, Asia Pacific, Middle East and Africa and Latin America. Asia Pacific is anticipated to be the fastest growing market owing to the contribution from the developing countries such as China and India. Consciousness towards beverage and bakery item boosting the market of global specialty malts market during the forecast period. Western Europe is showing a significant market share over the years. Brazil has shown an impressive growth in specialty malts market followed by Latin America in recent years. Rapid urbanization from developed and developing countries is also resulting to the growth of global specialty malts market. Demand for brewing, non-alcoholic beverage, bakery and crafted beer and others from both developed and developing countries are generating opportunities of specialty malt market during the forecast period.

The key players have been using strategies, such as new product development, expansions to increase their global presence and their productivity. Global key participants in the global specialty malts industry include Cargill, Inc., Malteurop Groupe, GrainCorp Ltd., Soufflet Group, Axereal Group, Bairds Malt Ltd., Crisp Melting Group Ltd., Muntons Malt Ltd. And Simpsons Malt Ltd., Heineken International among others.