Global Vitamins and Herbal Dietary Supplements Market: Preventive Health takes Centre Stage, observes TMR

As more people realize the value of good health and well-being, the interest in and demand for vitamins and herbal dietary supplements has grown. Transparency Market Research finds that with growing awareness, the market for vitamins and herbal dietary supplements has been booming and several new companies have ventured into this lucrative space. In a report titled “Vitamins and Herbal Dietary Supplements Market - Global Industry Size, Market Share, Trends, Analysis, and Forecast 2016–2023”, TMR predicts that this market will register a healthy growth rate throughout the forecast period.

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As indicated above, one of the most significant factors driving the global market is increased consumer awareness. Preventive healthcare has taken prime focus when it comes to lifestyle as well as dietary choices and consumers are now looking for products that will fulfil their various health and beauty needs. The rise of the informed consumer has compelled manufacturers of dietary supplements to bring to the table products that cater to their personalized demands and at the same time, offer improved effectiveness and safety. This has significantly benefited the market for vitamins and herbal dietary supplements.

The development of new sales and distribution channels has also augured well for the global market, a TMR analyst points out. The proliferation of ecommerce and the growing number of supermarkets, hypermarkets, and drugstores have aided the vitamins and herbal dietary supplements market. Internet sales have contributed considerably to this industry and this trend is likely to stay true throughout the forecast period.

Based on geography, the Europe market for vitamins and dietary supplements holds a substantial share, with consumers looking to improve their daily diet and up their vitamins and nutritional intake. The trend of consuming additional supplements in the region will, however, be hampered by consumers looking to fulfill their dietary requirements by eating a rich, well-balanced, and nutritious diet.

The Asia Pacific vitamins and herbal dietary supplements market is projected to be fueled by a rise in urban-based consumers with higher disposable incomes and greater awareness about nutritional deficits. In addition to this, hectic lifestyles of the working class population in countries such as India and China are anticipated to boost the demand for as well as sales of vitamins and herbal dietary supplements in the region.

The market in North America is propelled by a large geriatric population looking for ways to postpone aging or to age gracefully. This, combined with the presence of leading market players, the high accessibility of products, and the growing consumer awareness about health and wellness, is projected to support the market in this region.

Some of the leading players in the global vitamins and herbal dietary supplements market are Nu Skin Enterprises, Inc., Herbalife Ltd., Amway, Nestle S.A., Archer Daniels Midland Company, Otsuka Holdings Co., Ltd., Glanbia plc, and Abbott Laboratories. 

Growing Awareness among Consumers Regarding Healthy Lifestyle to Bolster Global Vitamins and Herbal Dietary Supplements Market

A new study, titled “Vitamins and Herbal Dietary Supplements Market - Global Industry Size, Market Share, Trends, Analysis, and Forecast 2016 – 2023,” by Transparency Market Research offers a comprehensive overview of the market. The research study throws light on the latest trends and key opportunities in the global vitamin and herbal dietary supplements market. In addition, the study offers a complete evaluation of the market, presenting insights into the past performance and verifiable forecasts regarding the market size and growth rate.

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Vitamins and herbal dietary supplements are considered as non-pharmaceutical and non-food substances that are consumed to improve the overall health. These supplements play a vital role in treating several health problems and deficiencies. The rising awareness among consumers regarding a healthy lifestyle is one of the primary aspects boosting the demand for vitamins and herbal dietary supplements across the globe.

The growing geriatric population, growing focus on healthy eating habits, and the rising disposable income in emerging economies are some of the primary factors estimated to augment the growth of the global vitamins and herbal dietary supplements market throughout the forecast period. In addition, consumers are shifting from care to preventive health options, owing to which the demand for the dietary supplements is expected to rise in the near future.

On the other hand, the high cost of vitamins and herbal dietary supplements and concerns related to compliance are estimated to curtail the growth of the global vitamins and herbal dietary supplements market in the next few years. Nevertheless, the rising incidences of health disorders and technological developments are encouraging the growth of the market.

The global market for vitamins and herbal dietary supplements has been categorized on the basis of product type into herbal dietary supplements, pediatric vitamins and dietary supplements, and bottled nutritive drinks. Furthermore, the research study has been segmented on the basis of application and geography. The research report has highlighted the share, size, and growth rate of each product type to give a clear picture of the global market.

Some of the key players in the global market for vitamins and herbal dietary supplements are SAS Nexira, Tate & Lyle, Cargill Inc., E. I. duPont de Nemours and Company., Roquette Freres, Lonza Group, and SunOpta. A thorough vendor analysis of the prominent players has been included in the study to help the new entrants in determining the competitive scenario of the overall market. The key players operating in the market are focusing on expanding their product portfolio in order to gain a competitive edge in the market and establish their presence across the globe.