Tea
is the highest consumed beverage all over the world. Due to growing
health consciousness and increasing incidence of chronic diseases,
green tea is the highest consumed among all types of tea. Green tea
extract (EGCG) is a herbal derivative, which is extracted from the
green tea leaves. A green tea leaf consists of four key epicatechin
derivatives: epicatechin (EC), epigallocatechin (EGC),
epigallocatechin gallate (EGCG), and epicatechin gallate (ECG). EGCG
is the most abundant and active catechin found in green tea leaves.
Due to its anti-oxidation properties, it is widely accepted as the
nutraceutical of modern life.
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The
report offers a detailed evaluation of the global EGCG market. It
offers insights into market dynamics such as drivers, restraints, and
opportunities. It also provides a holistic perspective of the
market’s growth for various segments in terms of value as well as
volume. An in-depth analysis of the competitive landscape forms an
important part of the report.
Overview
of the Global Green Tea Extract Market
The
shifting focus towards ethnic foods and natural ingredients is
driving the global EGCG market. EGCG is widely used in the prevention
of neurodegenerative diseases such as Parkinson’s and Alzheimer’s
disease and in the treatment of lifestyle diseases such as diabetes
and cancer. The rising incidence of these diseases is, therefore,
fuelling the growth of the global market. Moreover, rising awareness
amongst consumers regarding the benefits of EGCG is likely to
increase the global demand for green tea extracts.
On
the basis of applications, the market is segmented into RTD tea,
functional foods, dietary supplements, energy drinks, cosmetics and
anti-ageing creams, and others. The functional foods segment is
expected to flourish owing to increasing application of EGCG as
treatment of medical conditions such as chronic fatigue syndrome,
endometriosis, neurodegeneration, cancer, and HIV. The rising
awareness about the benefits of EGCG amongst consumers has increased
the demand for these extracts in other applications such as
nutricosmetics and bakery products.
Geographically,
the global EGCG market is segmented into Europe, North America, Asia
Pacific, and Rest of the World (RoW). Asia Pacific is expected to
register significant growth owing to the rising geriatric population
in Japan and increasing health consciousness among consumers.
Moreover, the region is the leading producer and supplier of EGCG and
other tea extracts to the U.S. and Europe market. China is expected
to emerge as the most lucrative green
tea extract market by revenue in the APAC region. In North
America, the U.S. will be the leading contributor in terms of
revenue.
The
global EGCG market is characterized by high competitive rivalry. The
market is highly price sensitive owing to overproduction of raw
materials and increasing consumer demand for high purity products at
low prices. However, growing academic research to discover new areas
of application of green tea extracts and increasing focus towards
product differentiation are likely to open up notable opportunities
for EGCG manufacturers.
Companies
Mentioned in the Global Green Tea Extract Market
Some
of the key companies in the global EGCG market are Tate & Lyle,
DSM, BASF, Danone, Changsha Sunfull Bio-tech Co. Ltd, and Blue
California.
This
research report analyzes this market depending on its market
segments, major geographies, and current market trends. Geographies
analyzed under this research report include
- North America
- Asia Pacific
- Europe
- Rest of the World
This
report provides comprehensive analysis of
- Market growth drivers
- Factors limiting market growth
- Current market trends
- Market structure
- Market projections for upcoming years
