Green Tea Sales Worldwide to Rise on Back of Growth in Obesity Levels, says TMR

A new market research by Transparency Market Research, titled “Green Tea Market - Global Industry Analysis, Size, Share, Growth, Trends and Forecast, 2012 – 2018,” presents an in-depth overview of the global green tea market. The study states that the market, which is one of the fastest growing segments of the global tea market, is poised to witness strong growth over the period between 2012 and 2018.

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The rising awareness about the high antioxidant content of green tea and its vast health benefits is the key to the rising global demand for green tea. The proven effectiveness and preventive properties of green tea against health concerns such as digestive disorders, cancer, and many other chronic health conditions is also boosting the demand for green tea globally. Green tea is also found effective in curing body ache, reducing LDL cholesterol and excess body fat, and reducing the effect of cancer cells.

Recently, it has started gaining heightened prominence as a weight management product. Global estimates state that nearly 30% of the world’s population today is either obese or overweight. Obesity is expected to also rise at an alarming rate globally in the next few years and the factor is expected to emerge as a key driver of the global green tea market in the next few years.

The report gives a detailed overview of the other drivers, the key restraints, and the numerous trends that are impacting the overall development of the global green tea market. For the study, the global green tea market is segmented on the basis of criteria such as type, flavor, and geography.

On the basis of type, the market is segmented into iced green tea, green tea bags, and green tea instant mixes. On the basis of flavor, the market is segmented into varieties such as aloe vera, lemon, cinnamon, ginger, vanilla, basil, jasmine, and wild berry.

On the basis of geography, the market has been segmented into Asia Pacific, North America, Europe, and Rest of the World. Asia Pacific is the key exporter of green tea, with countries such as China, Taiwan, Hong Kong, Japan, being some of the largest producing countries globally. Asia Pacific is also one of the leading consumers of green tea and commands a dominant position in the global green tea market. Developing regions such as North America and Europe are amongst the most promising regions for the green tea market.

Some of the leading vendors operating in the market are DSM Nutritional Products, AMORE Pacific Corp, Oregon Chai Inc, Numi Organic Tea, Associated British Foods LLC, Nestle S.A., Northern tea Merchants Ltd., and Tetley GB Ltd.

Health Benefits Brew Supportive Growth Conditions for Global Green Tea Market

A new research report, titled “Green Tea Market - Global Industry Analysis, Size, Share, Growth, Trends and Forecast, 2012–2018,” provides a microscopic scrutiny of the global green tea market. With the best market measurement tools, this research report analyzes the global green tea market in complete detail. The research report suggests that studies evidencing green tea’s positive impact on rising obesity cases, digestive disorders, and cancer are the top reasons for the growth of the overall green tea market.

Green tea is essentially made of Camellia sinensis. The leaves of this evergreen shrub are processed in a manner which exposes them to minimal oxidation. The origins of this tea can be traced to China, which makes this country the leading exporter even today. In this extensive research report, the researchers have dissected each segment of the global green tea market to provide an examination of the niche market drivers and restraints influencing the segments. Furthermore, the research report also includes an assessment of the historical data of this market and compares it with the current market situation to map a trajectory for the global green tea market.

The global green tea market is categorized on the basis of packaging into iced green tea, green tea bags, and green tea instant mixes. The market is also divided on the basis of flavors into lemon, vanilla, aloe vera, cinnamon, jasmine, and wild berry. In the recent years, the global green tea market has been growing at an accelerated pace due to medicinal benefits it offers to regular drinkers. Some of the well-known benefits of green are the management and prevention of diseases such diabetes, cancer, cardiovascular ailments, tooth decay, and the maintenance of cholesterol levels in the body.

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Geographically, Asia Pacific region is the biggest consumer of green tea across the globe. Countries such as Taiwan, Hong Kong, India, Japan, and China are expected to keep this pace in the coming years. The factors supporting the proliferation of green tea market in Asia Pacific are exponentially rising population and rising healthcare awareness. Researchers have also predicted that Europe is likely to be the fastest growing green tea market in near future.

Some of the important players operating in the global green tea market are AMORE Pacific Corp, DSM Nutritional Products, Associated British Foods LLC, Numi Organic Tea, Nestle S.A., Tetley GB Ltd, Northern Tea Merchants Ltd, and Oregon Chai Inc. The research report profiles these players in absolute detail and provides a clear understanding of the competitive landscape present in the overall market. Furthermore, the research report also provides an evaluation of the financial overview, research and development strategies, investment outlook, business and marketing strategies, and expansion plans of these key players.