Global
Nutraceuticals and Processing Technologies Market: Overview
The
wide-ranging benefits of nutraceuticals in terms of the high
nutritional value they impart to foods and beverages and the
effectiveness they promise in preventing and treating a number of
diseases have led to an increased interest in the field of
nutraceuticals
and processing technologies in the past few years. The global
demand for nutraceuticals-rich products has significantly increased
in the past few years and the trend is to continue to remain popular
in the near future as well.
Analysts
estimate that the rise in consumer base for nutraceutical products
will lead to an encouraging rise in investment towards research and
development and the number of companies participating in the market
will also rise. On a whole, the market will witness dynamic changes
in its growth prospects in the years to come, and an extension in set
of applications that the market for nutraceuticals presently serves.
This
report on the global nutraceutical and processing technologies market
gives a detailed account of the market and its key segments in the
present scenario and forecasts their growth prospects over the period
between 2016 and 2024. The report includes an analysis of forces that
are significantly influencing the overall growth dynamics of the
market, including the promising growth drivers and opportunities,
trends, and challenges. The report also presents an overview of the
regulatory framework of the market and a detailed analysis of the
competitive landscape of the market.
Global
Nutraceuticals and Processing Technologies Market: Drivers and
Restraints
The
market for nutraceutical and processing technologies has witnessed
growth at a significant pace in the past few years. Key factors
attributed to this are the vast rise in the prevalence of chronic
diseases such as diabetes and the significant rise in the number of
obese people on a global front. The market accounts for less than 10%
of the overall valuation of the global food industry, but the market
is considered highly lucrative owing to the high costs of products
and a substantial rise in demand from consumers.
The
global consumer is becoming increasingly aware of the vast health
benefits associated with the use of nutraceuticals, such as delayed
ageing, improved life expectancy, and prevention of chronic diseases.
Such rise in consumer awareness coupled with the increased
affordability of nutraceutical-rich products, especially across key
emerging economies, are expected to fuel market’s growth over the
report’s forecast period.
However,
the high cost structure of nutraceuticals and associated products is
expected to emerge as a restraint for the growth of the market,
especially across certain cost-sensitive regional markets. Pressures
to reduce costs of products in the nutraceutical and processing
technologies market, which are commonly associated with high
manufacturing cost and expensive raw material, will hamper the profit
margins of companies operating in the market.
Global
Nutraceuticals and Processing Technologies Market: Segmentation
The
report segments the global nutraceuticals and processing technologies
market on the basis of criteria such as end use, application, and
geography. The key uses of nutraceuticals are found across dietary
supplements, functional foods, and medicinal foods. Key applications
of nutraceuticals are found across areas such as pain relief, body
building, weight control, and diabetes control. On the basis of
geography, the market for nutraceuticals and processing technologies
across region such as North America, Europe, Asia Pacific, Middle
East, and Africa is analyzed in the report.
Companies
Mentioned in the Report
The
market is expected to present promising growth opportunities to
companies who can practice proper business partnership models, and
target the right consumers with the right products. Some of the key
vendors operating in the market are BASF Group, Johnson and Johnson
group, Cadbury, Bayer Healthcare, Cargill, Jordan Cereals, Clif Bar &
Company, and Herbal Life International of America.
