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Showing posts with label Nutraceuticals Industry Analysis. Show all posts
Showing posts with label Nutraceuticals Industry Analysis. Show all posts

Wednesday, 27 January 2016

Nutraceuticals Market will Rebound Through 2021

The global market for nutraceuticals has exhibited a steady rise in recent years, thanks to the increasing demand for nutritional food in the global arena. The rise in the cost associated with medical treatment and healthcare has driven the interest of consumers towards nutraceuticals, owing to their ability to act as a substitute of OTC as well as prescription drugs.

A recent report published by Transparency Market Research (TMR), a market research and intelligence firm, states that the worldwide nutraceuticals market reached a value of US$182.6 bn in 2015. Analysts at TMR estimate this market to expand at a CAGR of 7.30% during the period from 2015 to 2021 and arrive at a value of US$278.9 bn by the end of 2021.

Mexico Poised to Become Fastest Growing North American Nutraceuticals Market

North America has been leading the global nutraceuticals market for a decade now. The increased awareness pertaining to healthcare among consumers has been driving this regional market significantly.

The U.S. and Canada are the key domestic markets for nutraceuticals in North America, whereas the Mexico market is still in its nascent stage. However, analysts project the Mexico nutraceuticals market to gain impetus and become the fastest growing market in the region in the coming years. The increasing purchasing power of Mexicans is expected to become the key catalyst for this growth.

Major Manufacturers Targeting Japan, China, Brazil, and Australia

The nutraceuticals market in Asia Pacific follows the North America nutraceuticals market closely. The upgradation in the living standard of this region’s population has led to the rise of the Asia Pacific nutraceuticals market.

Japan, China, Brazil, and Australia have emerged as the key target markets for major international producers of nutraceuticals, resulting in the emergence of these markets as the most lucrative ones in this region as well as across the world.

Proactive Lifestyle to Drive Demand for Nutraceuticals in Middle East and Africa

The Middle East and Africa nutraceuticals market has also been showing impressive growth of late. GCC countries dominate this market and are likely to rise at the fastest rate in the forecast period. The increase in the geriatric population has propelled the demand for nutraceuticals in this region. Experts project the proactive lifestyle increasingly adopted by people in the MEA to drive the demand for nutraceuticals in this region over the next few years.


Nestle Ltd., Cargill Inc., Archer Daniels Midland Co., Aland Nutraceutical Co., Royal DSM, BASF, Coca-Cola co., General Mills Inc., PepsiCo, DuPont, Cadbury, and Danone are the key players operating in the global market for nutraceuticals.

Other prominent participants in this market are General Nutrition Center Corp., Alpro U.K. Ltd., Danisco A/S, Johnson & Johnson, Herbalife Int. Inc., Clif Bar & Co, So Good Int., Kraft, Nutraceutical Int. Corp., Lonza Group Ltd., Biogaia, Boehringer Ingelheim, Dairy Crest Group, Galenica Ltd., Bayer Healthcare, Kellogg Co., and Yeo Valley Farms.


Tuesday, 22 December 2015

Solutions in Sight for Global Nutraceuticals Market Battling with Regulatory and Consumer Confidence Issues

In February 2015, the nutraceuticals industry came in the crosshairs of Eric Schneiderman, New York Attorney General, as he launched an investigation into the efficacy and safety of herbal dietary supplements. Since then, several media reports have warned that nutraceuticals could do more harm than good – reports that stakeholders in this industry have criticized for being poorly researched. Consumers, on their part, have become slightly wary of impulsively adding nutraceuticals to their shopping carts, with consumer groups demanding more ‘clean label’ nutraceutical products.


It will take more than signature markers such as ‘organic’ and ‘natural’ for companies in the nutraceuticals industry to contend with the challenges that have cropped up on the regulatory front and have been compounded by a slew of negative media reports. The global nutraceuticals market is currently at a critical phase and the stance it adopts in the coming year will determine much of its future success, industry experts have opined. The long-term growth prospects of the global nutraceuticals market, however, look promising. Business intelligence firm Transparency Market Research, for instance, has said that the nutraceuticals market will have a valuation of US$278.96 bn by 2021. The market will reach this value with a projected CAGR of 7.3% from 2015 to 2021.


Even as the industry as a whole grapples with several regulatory and consumer-confidence issues, there are solutions in sight. Here are two opportunities that can be found in the current scenario:

Launching more natural products that align with consumers’ wellness goals: With the focusing now increasingly being on classifying what constitutes a ‘natural’ ingredient, nutraceutical makers can build consumer confidence by getting their products or key ingredients certified by reputable organizations. DNA barcode identification is expected to gain importance, especially when it comes to extracted botanical ingredients. Companies can seize this opportunity as a means to gain the trust of both consumers and regulators. In the coming years, positioning products as miracle cures for diseases and conditions would likely cause damage to the identity of nutraceutical brands. Hence, launching products that are more in line with consumers’ wellness goals with more realistic promises is the need of the hour.

Creating better integrity in the supply chain: Both functional foods and nutraceuticals need robust supply chains that can adapt to the frequent changes in regulatory mandates, ingredient stability, consumer demand, and technologies. Currently, the nutraceuticals supply chain is also bound by government regulations, with regulations in each country having a different degree of maturity. In several countries, the supply chain regulations that govern the nutraceuticals industry are not as stringent as that for the pharmaceutical sector. However, the safety and integrity of ingredients remains paramount to the nutraceuticals supply chain as well. In view of this, developing suppleness in supply chain management would be integral to success.

While North America is currently the largest regional market for nutraceuticals, Asia Pacific is seen to be a very lucrative space too. Countries such as India and China, with their massive population base, are proving to be multibillion-dollar nutraceutical markets.

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Transparency Market Research (TMR) is a global market intelligence company, providing global business information reports and services. Our exclusive blend of quantitative forecasting and trends analysis provides forward-looking insight for thousands of decision makers. TMR’s experienced team of Analysts, Researchers, and Consultants, use proprietary data sources and various tools and techniques to gather and analyze information.
Our data repository is continuously updated and revised by a team of research experts, so that it always reflects the latest trends and information. With a broad research and analysis capability, Transparency Market Research employs rigorous primary and secondary research techniques in developing distinctive data sets and research material for business reports.

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