GCC Processed Meat Market: Increasing Meat Consumption to Fuel Market

Processed meat is popular across the world and its consumption varies from region to region. New flavors and convenient products are boosting the processed meat market globally. The GCC processed meat market has been segmented by meat type, product type, package type, and region. In terms of meat type, the market has been segmented into lamb, beef, and poultry. In terms of product type, the processed meat market has been segmented into: chilled processed meat, frozen processed meat and others. Under the chilled processed meat segment, the market is further categorized into burgers, nuggets, and others. Others segment includes kebab, and meat balls among others. Frozen processed meat is further segregated into hot dogs, mortadella, salami and others. The others processed meat segment includes shelf stable meat products. In terms of packaging type, the processed meat market has been segmented into: retail package and bulk package. 

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The research report on the GCC processed meat market offers detailed analysis of the processed meat products market in Qatar and rest of GCC and helps to understand the driving forces behind the popularity of this market. Under the scope of the report, detailed analysis of major segments and sub-segments of processed meat market for the Qatar and rest of GCC are provided for the historical years (2010-2014) and the next eight years (2016-2024). Moreover, the report includes in-depth analysis of the drivers, restraints, market trends, and future outlook of the industry. The strategies for stakeholders to succeed in the business have been comprehensively assessed in the report. It also provides an understanding of volume (million kg) and value (USD million) of processed meat consumption across GCC. The study highlights the current and future market trends, historical market (2010 to 2015), and provides forecast from 2016 to 2024. 

In terms of meat type, poultry accounts for the largest market share across GCC. Frozen processed meat, especially poultry led in terms of growth in 2015 and is expected to maintain its leading position over the forecast period. In general, poultry consumption in Saudi Arabia is on the rise. Burgers, franks, nuggets, salami, and hot dogs are favorite lunch items amongst the growing young population. They are conveniently stored and easily prepared when needed. Thus, the market of processed meat is expected to grow over the forecast period.

In terms of product type, frozen processed meat type occupied the largest market share in the overall GCC processed meat market both in terms of revenue and volume in 2015. Processed meat sales are expected to be driven by frozen variants across all the countries in GCC. Chilled processed meat, on the other hand, does not enjoy the same variety, and these products also have a shorter life. For the processed meat market, the target segment is mainly foreign workers, who want to add some protein to their meals without spending too much money and time. Frozen processed meat product such as hot dogs, salami based packaged food products are very much popular among the younger generation across GCC. Another factor which is helping the processed meat market to grow in GCC countries mainly in Saudi Arabia, Qatar and UAE is the busy life style of people over the years. 

By country, the market has been segmented into Qatar and rest of GCC. This report helps distributors, suppliers and manufacturers to formulate strategies based on understanding of the trends in this market. Among the overall meat type segment, poultry is analyzed to be the most attractive segment for the processed meat market due to increasing health awareness among consumers in Qatar. Across the GCC, consumers are shifting from the consumption of red meat to poultry, as cholesterol content of red meat is high as compared to poultry. Growing popularity of processed meat based food products among the younger generation, and rising demand for organic food products, among others, are the major factors driving the processed meat market across GCC. 

The leading brands which have the maximum market share in processed meat market across GCC include National Food Co. (Americana Meat), Al Islami Foods, Sunbulah Group, BRF S.A., Tyson Foods, Cargill Inc., Gulf Food Industries and Almunajem among others.

GCC Processed Meat Market Expected to Reach US$1.5 bn by the end of 2024

Transparency Market Research (TMR) finds that the GCC processed meat market is highly fragmented due to presence of string key players in the region. The top six players grabbed the share of nearly 35% in 2015. Some of the key players operating in the GCC processed meat market include National Food Co. (Americana Meat), Sunbulah Group, Al Islami Foods, BRF S.A., Cargill Inc., Tyson Foods, Gulf Food Industries, and Almunajem. 

TMR anticipated that the revenue of processed meat market in GCC was registered at US$760.7 mn in 2015 and with CAGR of 8.4% is estimated to attain value of US$1.5 bn by the end of 2024. On the basis of type of packaging, retail packaging is the most preferable method for processed meat due to its low price and increase in the shelf life of processed meat products. On the basis of countries, Qatar is expected to witness substantial growth over the forecast period from 2016 to 2024, expanding with a healthy CAGR of 8.8% followed by UAE. 

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Demand for High Quality Meat to Drive Growth 

The growing disposable income of urban population has fuelled the demand for processed which is likely to drive growth of the processed meat market. The processing on meat helps to maintain freshness of meat products, improve its shelf life, and maintain quality of the meat products for longer time. Additionally, busy urban life of numerous people has resulted in changing preference for convenient food which require less time and efforts for cooking the foodstuff. The rising preference for ready-to-eat meat and meal among the urban consumer is boosting demand for processed meat which is likely to drive growth of the processed meat market in GCC. 

Additionally, changes in meat preservation techniques resulted in to high production rate of the processed meat which is making it easily available even in the developing and undeveloped countries. The availability of products have boosted its adoption substantially in the countries across GCC, which is fuelling growth of the processed meat market. Furthermore, the meat products such as hot dogs are gaining popularity in the region, increasing adoption of these products is fuelling growth of the processed meat market. 

Increasing meat consumption in the region to create lucrative opportunities 

Despite of these growth prospects, there are several measure which are limiting growth of the fresh processed meat products market such as increasing obesity levels, demand for high-protein & fat-free meat, growing number of fresh meat-eaters. In addition, rising concern towards cancer & heart disease risks caused due to unhealthy lifestyle and high consumption of processed food are hampering adoption of processed meat. 

Nevertheless, increasing meat consumption in the countries in the region is leading to create worthwhile opportunities for key players. Increasing demand from developing economies present in the region is expected to create new growth opportunities over the forecast period. Additionally, fresh processed meat products are extensively adopted by the fast food products, and are popular among the working class of the society. This factor is offering growth prospectes to the new entrants in the market.

Processed Meat Market in GCC to Expand with a CAGR of 8.4% due to Growing Urbanization & Disposable Income

Transparency Market Research (TMR) finds that the GCC processed meat market is highly fragmented due to presence of string key players in the region. The top six players grabbed the share of nearly 35% in 2015. Some of the key players operating in the GCC processed meat market include National Food Co. (Americana Meat), Sunbulah Group, Al Islami Foods, BRF S.A., Cargill Inc., Tyson Foods, Gulf Food Industries, and Almunajem. 

TMR anticipated that the revenue of processed meat market in GCC was registered at US$760.7 mn in 2015 and with CAGR of 8.4% is estimated to attain value of US$1.5 bn by the end of 2024. On the basis of type of packaging, retail packaging is the most preferable method for processed meat due to its low price and increase in the shelf life of processed meat products. On the basis of countries, Qatar is expected to witness substantial growth over the forecast period from 2016 to 2024, expanding with a healthy CAGR of 8.8% followed by UAE. 

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Demand for High Quality Meat to Drive Growth 

The growing disposable income of urban population has fuelled the demand for processed which is likely to drive growth of the processed meat market. The processing on meat helps to maintain freshness of meat products, improve its shelf life, and maintain quality of the meat products for longer time. Additionally, busy urban life of numerous people has resulted in changing preference for convenient food which require less time and efforts for cooking the foodstuff. The rising preference for ready-to-eat meat and meal among the urban consumer is boosting demand for processed meat which is likely to drive growth of the processed meat market in GCC. 

Additionally, changes in meat preservation techniques resulted in to high production rate of the processed meat which is making it easily available even in the developing and undeveloped countries. The availability of products have boosted its adoption substantially in the countries across GCC, which is fuelling growth of the processed meat market. Furthermore, the meat products such as hot dogs are gaining popularity in the region, increasing adoption of these products is fuelling growth of the processed meat market. 

Increasing meat consumption in the region to create lucrative opportunities 

Despite of these growth prospects, there are several measure which are limiting growth of the fresh processed meat products market such as increasing obesity levels, demand for high-protein & fat-free meat, growing number of fresh meat-eaters. In addition, rising concern towards cancer & heart disease risks caused due to unhealthy lifestyle and high consumption of processed food are hampering adoption of processed meat. 

Nevertheless, increasing meat consumption in the countries in the region is leading to create worthwhile opportunities for key players. Increasing demand from developing economies present in the region is expected to create new growth opportunities over the forecast period. Additionally, fresh processed meat products are extensively adopted by the fast food products, and are popular among the working class of the society. This factor is offering growth prospectes to the new entrants in the market.

GCC Processed Meat Market: Outlook and Forecast by 2024

Processed meat is popular across the world and its consumption varies from region to region. New flavors and convenient products are boosting the processed meat market globally. The GCC processed meat market has been segmented by meat type, product type, package type, and region. In terms of meat type, the market has been segmented into lamb, beef, and poultry. In terms of product type, the processed meat market has been segmented into: chilled processed meat, frozen processed meat and others. Under the chilled processed meat segment, the market is further categorized into burgers, nuggets, and others. Others segment includes kebab, and meat balls among others. Frozen processed meat is further segregated into hot dogs, mortadella, salami and others. The others processed meat segment includes shelf stable meat products. In terms of packaging type, the processed meat market has been segmented into: retail package and bulk package.

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The research report on the GCC processed meat market offers detailed analysis of the processed meat products market in Qatar and rest of GCC and helps to understand the driving forces behind the popularity of this market. Under the scope of the report, detailed analysis of major segments and sub-segments of processed meat market for the Qatar and rest of GCC are provided for the historical years (2010-2014) and the next eight years (2016-2024). Moreover, the report includes in-depth analysis of the drivers, restraints, market trends, and future outlook of the industry. The strategies for stakeholders to succeed in the business have been comprehensively assessed in the report. It also provides an understanding of volume (million kg) and value (USD million) of processed meat consumption across GCC. The study highlights the current and future market trends, historical market (2010 to 2015), and provides forecast from 2016 to 2024.

In terms of meat type, poultry accounts for the largest market share across GCC. Frozen processed meat, especially poultry led in terms of growth in 2015 and is expected to maintain its leading position over the forecast period. In general, poultry consumption in Saudi Arabia is on the rise. Burgers, franks, nuggets, salami, and hot dogs are favorite lunch items amongst the growing young population. They are conveniently stored and easily prepared when needed. Thus, the market of processed meat is expected to grow over the forecast period.

In terms of product type, frozen processed meat type occupied the largest market share in the overall GCC processed meat market both in terms of revenue and volume in 2015. Processed meat sales are expected to be driven by frozen variants across all the countries in GCC. Chilled processed meat, on the other hand, does not enjoy the same variety, and these products also have a shorter life. For the processed meat market, the target segment is mainly foreign workers, who want to add some protein to their meals without spending too much money and time. Frozen processed meat product such as hot dogs, salami based packaged food products are very much popular among the younger generation across GCC. Another factor which is helping the processed meat market to grow in GCC countries mainly in Saudi Arabia, Qatar and UAE is the busy life style of people over the years.

By country, the market has been segmented into Qatar and rest of GCC. This report helps distributors, suppliers and manufacturers to formulate strategies based on understanding of the trends in this market. Among the overall meat type segment, poultry is analyzed to be the most attractive segment for the processed meat market due to increasing health awareness among consumers in Qatar. Across the GCC, consumers are shifting from the consumption of red meat to poultry, as cholesterol content of red meat is high as compared to poultry. Growing popularity of processed meat based food products among the younger generation, and rising demand for organic food products, among others, are the major factors driving the processed meat market across GCC.

The leading brands which have the maximum market share in processed meat market across GCC include National Food Co. (Americana Meat), Al Islami Foods, Sunbulah Group, BRF S.A., Tyson Foods, Cargill Inc., Gulf Food Industries and Almunajem among others.

GCC Processed Meat Market: Sales of Processed Meat on the Rise in Developing Economies

GCC Processed Meat Market: Snapshot

The processed meat market in the GCC is primarily driven by the busy lifestyles of consumer in the region over the years. This has caused people to opt for ready-to-consume food items or those that can be served in a short span of time.

Aggressive marketing strategies by manufacturers and increased investments in advertising are also responsible for the growing demand for processed meat in the GCC. Other factors driving the processed meat market are the growing popularity of processed meat-based fast foods among the younger generation, a rise in the number of working women across different countries in the GCC region, and product innovation by leading processed meat manufacturers.

The GCC processed meat market was valued at US$760.7 mn in 2015 and is estimated to reach US$1.5 bn by 2024, expanding at an 8.4% CAGR therein.

Sales of Frozen Processed Meat Continue to Rise owing to Convenience

In terms of product type, frozen processed meat held the leading share in the GCC processed meat market in 2015, both in terms of revenue as well as volume. Sales of processed meat are expected to be driven by frozen variants across all the countries in the GCC and the market for the same will continue to grow during the forecast period due to the increasing demand for convenient and packaged food products among consumers across all age groups. Chilled processed meat, on the other hand, does not enjoy the same variety and these products have a shorter life. Frozen processed meat products such as hot dogs and salamis are very popular among the younger generation across the GCC.

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The others segment, which comprises shelf-stable meat, is projected to expand at a rapid pace during the forecast period in terms of revenue as well as volume. Shelf-stable meat has the lowest unit price; it is consumed for its convenience since it requires no preparation; and it offers numerous marketing options for retail and convenience stores. These advantages are mainly responsible for the growth of this segment.

Poultry Emerges as Leading Meat Type thanks to Health Benefits and Lower Prices

In terms of meat type, poultry accounts for the leading share across the GCC processed meat market. It is also projected to be the most attractive segment during the course of the forecast period owing to rising health awareness among consumers. Across the GCC, consumers are shifting from the consumption of red meat to white meat owing to the lower cholesterol content in the latter. Furthermore, poultry meat is inexpensive compared to beef and lamb and does not contain trans fats that result in coronary heart diseases. This is expected to increase the demand for poultry meat during the forecast period.

In terms of packaging, the processed meat market in the GCC has been segregated into retail packaging and bulk packaging. Retail packaging is the most widely used method for processed meat due to its low price and its ability to enhance the shelf life of processed meat products. Rising retail sales are also propelling the retail packaging segment.

By country, the process meat market has been segmented into Qatar and Rest of GCC. Qatar is expected to witness significant growth from 2016 to 2024, expanding at a value-based CAGR of 8.8%. The UAE is also a major market for process meat, as identified by TMR.

Key players in the GCC processed meat market include National Food Co. (Americana Meat), Al Islami Foods, Sunbulah Group, BRF S.A., Tyson Foods, Cargill Inc., Gulf Food Industries, and Almunajem.

GCC Processed Meat Market: Sales of Frozen Processed Meat Continue to Rise owing to Convenience

Processed meat is popular across the world and its consumption varies from region to region. New flavors and convenient products are boosting the processed meat market globally. The GCC processed meat market has been segmented by meat type, product type, package type, and region. In terms of meat type, the market has been segmented into lamb, beef, and poultry. In terms of product type, the processed meat market has been segmented into: chilled processed meat, frozen processed meat and others. Under the chilled processed meat segment, the market is further categorized into burgers, nuggets, and others. Others segment includes kebab, and meat balls among others. Frozen processed meat is further segregated into hot dogs, mortadella, salami and others. The others processed meat segment includes shelf stable meat products. In terms of packaging type, the processed meat market has been segmented into: retail package and bulk package.

The research report on the GCC processed meat market offers detailed analysis of the processed meat products market in Qatar and rest of GCC and helps to understand the driving forces behind the popularity of this market. Under the scope of the report, detailed analysis of major segments and sub-segments of processed meat market for the Qatar and rest of GCC are provided for the historical years (2010-2014) and the next eight years (2016-2024). Moreover, the report includes in-depth analysis of the drivers, restraints, market trends, and future outlook of the industry. The strategies for stakeholders to succeed in the business have been comprehensively assessed in the report. It also provides an understanding of volume (million kg) and value (USD million) of processed meat consumption across GCC. The study highlights the current and future market trends, historical market (2010 to 2015), and provides forecast from 2016 to 2024.

In terms of meat type, poultry accounts for the largest market share across GCC. Frozen processed meat, especially poultry led in terms of growth in 2015 and is expected to maintain its leading position over the forecast period. In general, poultry consumption in Saudi Arabia is on the rise. Burgers, franks, nuggets, salami, and hot dogs are favorite lunch items amongst the growing young population. They are conveniently stored and easily prepared when needed. Thus, the market of processed meat is expected to grow over the forecast period.

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In terms of product type, frozen processed meat type occupied the largest market share in the overall GCC processed meat market both in terms of revenue and volume in 2015. Processed meat sales are expected to be driven by frozen variants across all the countries in GCC. Chilled processed meat, on the other hand, does not enjoy the same variety, and these products also have a shorter life. For the processed meat market, the target segment is mainly foreign workers, who want to add some protein to their meals without spending too much money and time. Frozen processed meat product such as hot dogs, salami based packaged food products are very much popular among the younger generation across GCC. Another factor which is helping the processed meat market to grow in GCC countries mainly in Saudi Arabia, Qatar and UAE is the busy life style of people over the years.

By country, the market has been segmented into Qatar and rest of GCC. This report helps distributors, suppliers and manufacturers to formulate strategies based on understanding of the trends in this market. Among the overall meat type segment, poultry is analyzed to be the most attractive segment for the processed meat market due to increasing health awareness among consumers in Qatar. Across the GCC, consumers are shifting from the consumption of red meat to poultry, as cholesterol content of red meat is high as compared to poultry. Growing popularity of processed meat based food products among the younger generation, and rising demand for organic food products, among others, are the major factors driving the processed meat market across GCC.

The leading brands which have the maximum market share in processed meat market across GCC include National Food Co. (Americana Meat), Al Islami Foods, Sunbulah Group, BRF S.A., Tyson Foods, Cargill Inc., Gulf Food Industries and Almunajem among others.

GCC (Gulf Cooperation Council) Processed Meat Market: Product Innovation to be Key Focus of Vendors, finds TMR

The GCC processed meat market is highly fragmented with the existence of several small, medium, and large-sized companies, says Transparency Market Research (TMR) in a research report. To establish a stable position in the market, the players are focusing on product innovation and economies of scale. The market players are likely to compete against each other in terms of pricing, product portfolio, and product differentiation. The leading players in the market are Almunajem, Gulf Food Industries, Cargill Inc., Tyson Foods, BRF S.A., Sunbulah Group, Al Islami Foods, and National Food Co. (American Meat). The top four players, Al Islami Foods, National Food Co., Sunbulah Group, Almunajem, Gulf Food Industries, and BRF SA accounted for a share of approximately 35% in 2015. To meet the requirements of consumers, in the July of 2015, Perdigão, a brand of BRF SA introduced its new line of pork cuts, hams, and smoked sausages.

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The GCC processed meat market is expected to expand at a CAGR of 8.4% between 2016 and 2024. The market was estimated to me US$760.7 mn in 2015 and is projected to rise to a valuation of US$1.5 bn by the end of 2024.

Poultry to be Most Preferred Processed Meat in GCC Countries

On the basis of meat type, the poultry segment led the GCC processed meat market in 2015 with a share of above 43% in the same year. It has been estimated that the segment of lamb will register strong growth with a CAGR of 8.9% during the forecast period. The poultry segment is expected to retain its dominance until 2024. This dominance can be attributed to rising consumption of poultry products in Saudi Arabia. With the preference of poultry gaining momentum, the demand for frozen options is also expected to rise at a significant rate. In the products segment, frozen food is expected to take over the market over the next couple of years owing to the growing consumption of hot dogs, salami, franks, and burgers among the young population. Frozen processed meat products are also preferred as they can be conveniently stores and easily prepared when needed.

In terms of country, the GCC processed meat market was dominated by Rest of GCC in 2015 with a share of 93.6% in the same year. It has been projected that it will retain the leading position until 2024. In the Rest of GCC, Saudi Arabia emerged as the most formidable market closely trailed by the United Arab Emirates. This growth can be attributed to factors such as strong economic growth, rising tourism in the countries, growing domestic population, and rising preference for processed meat.

Growing Retail Sales to Act as Boon for Market Growth

Retail is the leading distribution channel for the products of processed meat. Modern grocery retailers such as hypermarkets, supermarkets, and convenience stores are by far the most prominent channels for the distribution of processed meat. Traditional grocery retailers such as independent small grocers are also propelling the growth of the distribution channel for processed meat. Increasing number of retail outlets in developing economies is expected to boost retail sales of processed meat over the coming years.

According to a TMR analyst, “Rising number of households with kids, high popularity of hot dogs and salami among the younger generation, and growing demand for organic food products are the key factors driving the processed meat market.” Manufacturers of processed meat products produce low fat products to meet the changing consumer needs. This is another factor propelling the frozen processed meat market across the region. Additionally, the use of innovative and modern technology in processed meat packaging by manufacturers is another factor empowering this market.

This review is based on a Transparency Market Research report titled, “Processed Meat Market - GCC Industry Analysis, Size, Share, Growth, Trends, and Forecast 2016 - 2024.”

GCC Processed Meat Market, by Meat Type

• Lamb
• Poultry
• Beef

GCC Processed Meat Market, by Product Type

Frozen Processed Meat

• Hot Dogs
• Salami
• Mortadella
• Others

Chilled Processed Meat

• Burger
• Nuggets
• Others

Others (Shelf Stable Meat)

GCC Processed Meat Market, by Package Type

• Retail
• Bulk

GCC Processed Meat Market, by Region

• Qatar
• Rest of GCC

Processed Meat Market is Rising at 8.4% CAGR and Estimated to be Worth US$1.5 bn by 2024

The GCC processed meat market is rather fragmented and the top six players accounted for a share of just under 35% in 2015. These players are National Food Co., Al Islami Foods, Sunbulah Group, BRF SA, Gulf Food Industries, and Almunajem. Transparency Market Research notes a strong presence of several of these companies in the GCC region.

An increasing number of vendors in the processed meat market have been concentrating on diversifying their product portfolio through product innovation and development. Understanding the requirements of the consumers and end users is key in this regard. In July 2015, BRF SA brand Perdigão introduced its line of smoked sausages, hams, and pork cuts.

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The opportunity in the GCC processed meat market was pegged at US$760.7 mn in 2015 and, rising at an 8.4% CAGR, is estimated to be worth US$1.5 bn by 2024.

Rest of GCC to Continue its Lead in GCC Processed Meat Market

Based on type of meat, the GCC processed meat market was led by poultry, which accounted for over 43% in 2015 in terms of revenue. Lamb, on the other hand, is anticipated to register a strong growth rate of 8.9% from 2016 to 2024. In terms of volume as well, poultry leads the GCC process meat market while the lamb segment will expand at a rapid pace.

By type of product, frozen processed meats held the dominant share in terms of sales and demand, while the others segment, which comprises shelf-stable meat, will register a CAGR higher than the any of the segments from 2016 to 2024. On the basis of package type, the GCC processed meat market was led by retail packaging and bulk packaging, on the other hand, is projected to expand at a high CAGR during the forecast period.

Geographically, the processed meat market in segmented into Qatar and Rest of GCC. The latter accounted for a whopping 87.7% share in 2015 in terms of revenue. Qatar, on the other hand, will present an 8.8% CAGR from 2016 to 2024, higher than that exhibited by the Rest of GCC segment.

Sales of Processed Meat on the Rise in Developing Economies

Retail is the largest distribution channel for processed meat products across the GCC and the rapidly growing retail sector has played a significant role in the growth of this market. “Modern grocery retailers such as supermarkets, hypermarkets, and convenience stores and traditional retailers such as independent small grocers are both contributing to the sales of processed meat in the GCC region,” the lead analyst states. Developing economies have been witnessing the highest development as far as the retail sector is concerned and this is a key characteristic of the GCC processed meat market.

Product innovation and the rising inflow of tourists also act as major growth drivers. In contrast, the rising cost of raw materials for animal feed serves as a key deterrent to the expansion of the GCC processed meat market.

This review is based on the findings of a TMR report titled “Processed Meat Market (by Meat Type - lamb, poultry, beef; by Product Type - frozen processed meat, chilled processed meat and others; by Package Type - retail packaging and bulk packaging) GCC Industry Analysis, Size, Share, Growth, Trends, and Forecast 2016 - 2024.”

GCC Processed Meat Market, by Meat Type

• Lamb
• Poultry
• Beef

GCC Processed Meat Market, by Product Type

Frozen Processed Meat

• Hot Dogs
• Salami
• Mortadella
• Others

Chilled Processed Meat

• Burger
• Nuggets
• Others
• Others (Shelf Stable Meat)

GCC Processed Meat Market, by Package Type

• Retail
• Bulk

GCC Processed Meat Market, by Region

• Qatar
• Rest of GCC