Ready-to-drink
(RTD) tea and coffee are seeing mounting demand owing to the busy and
fast-paced lifestyle of consumers, and also as an alternative to
carbonated drinks. RTD tea, in particular, is considered as a vital
health drink. While RTD coffee is considered as a source providing
instant energy.
This
report presents a detailed review of the market for RTD
tea and coffee and
also provides an evaluation of the market in terms of cumulative
revenue. This report segments the market in terms of types,
additives, packaging and pricing, ingredients, and geography. The
study draws extensively from both primary as well as secondary
research. The information collated in this report has been compiled
after consulting senior analysts and leading industry experts for
obtaining and verifying critical information and in order to assess
the future prospects of the market for RTD tea and coffee. Secondary
sources include directories, databases, and encyclopedias for the
identification and collection of information.
A
number of market dynamics such as market drivers, opportunities,
restraints, and trends, among others have also been elaborated upon
in this research report. These dynamics have been evaluated on the
basis of their respective effects on the growth of the market. A
number of leading market players dominant in the market for RTD tea
and coffee have also been highlighted along with their strategic
industry activities and recent developments.
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Overview
of the Ready-to-drink (RTD) Tea and Coffee Market
RTD
tea and coffee are gaining popularity due to a number of benefits
associated with their consumption, such as, their antioxidant
property, presence of low calories, and as an instant energy source.
In addition, the rising cafe culture serving RTD tea and coffee is
predicted to fuel the market. Consumers are more inclined towards
healthy drinks due to a global rise in diseases such as diabetes and
obesity.
In
terms of additives, the market is segmented into preservatives,
flavors, sweeteners, acidulants, and nutraceuticals.
On the basis of type, the RTD tea market is segmented into fruit tea,
black tea, green tea, herbal-based tea, and oolong tea. In terms of
packaging and pricing, the market is segmented into glass bottle, pet
bottle, canned, and cartons/fountain. On the basis of ingredients,
the RTD coffee market is segmented into yerba mate, guarana, acai
berry, ginseng, and taurine.
The
market for RTD tea and coffee is fuelled by a number of factors
including rising per capita disposable income and increasing health
awareness of consumers. In addition, the increasing trend of
marketing, smart advertising, rising functionalities, and strong
positioning of RTD tea and coffee also act as chief drivers for the
market for RTD tea and coffee. On the other hand, the growing
consumption of coffee that is freshly ground and increasing prices of
raw materials may impede the growth of the market in the coming
years.
On
the basis of geography, the market is segmented into Asia Pacific,
North America, Europe, and Rest of the World (RoW). Amongst these,
Asia Pacific led the market and is trailed by Europe. On the other
hand, the demand for RTD tea and coffee is expected to rise in North
America owing to increasing awareness on the hazardous effects of
carbonated drinks and growing health awareness.
Key
Players in the Ready-to-drink (RTD) Tea and Coffee Market
The
prime players dominant in the global RTD tea and coffee market
include Starbucks Corporation, Asahi Group Holdings Ltd., The
Coca-Cola Company, Pepsico Inc., Monster Beverage Company, San
Benedetto, Hangzhou Wahaha group, Ferolito Vultaggio and Sons, Dr,
Pepper Snapple Group, Taisun Enterprise Co. Ltd., and Japan Tobacco
Inc., among others.
