Still
Drinks Market: Overview
As
sales of carbonated and aerated drinks report a gradual but sure
deceleration, the scales are now tipping in favor of still drinks. A
rapidly expanding base of health conscious consumers is stirring up
new consumption trends in the global beverage industry. Although
carbonated, sugar-sweetened drinks currently hold a massive portion
of both sales and value in the global beverage industry, growth is
expected to be the fastest in the still drinks and natural drinks
category. Options such as flavored water, non-aerated soft drinks,
and juices are gaining more favor among consumers, creating a highly
fertile ground on which the global
still drinks market will grow in the coming years.
Although
the still drinks market currently has sizeable volume sales coming
from densely populated countries such as India and China, value gains
are substantial in developed markets such as the United States, the
United Kingdom, Canada, Italy, Japan, France, Germany, and Russia.
With these trends poised for a change in the coming years, the report
forecasts the growth of the global and key regional markets in terms
of value and volume. The projected value growth of the market has
been expressed in US$ Mn.
This
report assesses the different kinds of still drinks available in the
market currently and recommends strategies to fill white spaces in
the market. Leading end-use segments have been studied in the report
to understand which of these would hold the maximum potential in
terms of revenue and volume growth. Likewise, the regional markets
are analyzed at length for the period ranging from 2015 to 2024 to
create a holistic perspective of where the future opportunities like.
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Still
Drinks Market: Trends, Opportunities, and Restraints
The
most evident opportunity in the global still drinks market lies in
cultivating consumers in the new urban areas in Asian, Latin
American, and East European countries. The underdeveloped still
drinks market in these countries means that an appreciable number of
unharnessed opportunities still exist in key markets within these
regions. However, even as companies do so, the focus needs to remain
firmly on availability and affordability. Retail channels across
several emerging countries still need to be developed to suit the
distribution plans of beverage manufacturers and the competitive
prices of sparking and aerated drinks continue to be a roadblock in
the growth of the still drinks market.
With
beverage industry data showing a continued increase in per-capita
consumption of soft drinks in countries such as India, new
opportunities are likely to emerge in the coming years. Moreover,
countries with a large young population represent a target market for
still drink brands. Currently, the fruit juice segment accounts for
nearly 30% of the global still drinks market. Growth in the Asia
Pacific still drinks market is expected to outshine that of other
regions.
Still
Drinks Market: Competitive Overview
Given
that numerous growth opportunities lie for the global still drinks
market between conventional category lines, companies are now
investing both time and money in launching innovative still
beverages. As sales figures show telltale signs of consumers’
inclination toward non-carbonated drinks, the competition in the
still drinks space is also expected to become fierce in the long
term. Tropicana (PepsiCo) and Minute Maid (The Coca-Cola Company) are
the two leading brands in the global still drinks market. The other
key companies in the global still drinks market are: Nestle,
Unilever, Asahi Soft Drinks Co. Ltd., Yakult, Calpis Co. Ltd., and
others.
