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Showing posts with label Tonic Water Market. Show all posts
Showing posts with label Tonic Water Market. Show all posts

Tuesday, 18 September 2018

Tonic Water Market: Popularity of Gin and Vodka in Europe Propels Market

According to a new report by Transparency Market Research (TMR), the leading players in the global tonic water market are investing substantially to increase research and development activities in a bid to come up with new flavors to match up with the requirements of consumers. Fentimans Ltd., Diageo Plc., The Coca-Cola Co., Q Drinks, Thomas Henry GmbH & Co. KG, White Rock Products Corp., Powell And Mahoney LLC, Dr. Pepper Snapple Group Inc., Fevertree Drinks Plc., Monster Beverage Corp., East Imperial Superior Beverages, MBG International Premium Brands GmbH, Jack Rudy Cocktail Co., Casalbor S.L., Boylan Bottling Co. Inc., Llanllyr Water Co. Ltd., Sygama SA, Shasta Beverages Inc., Bradley’s Tonic Co., and Luscombe Drinks are some of the key vendors of tonic water reviewed in this research report.


In 2016, the opportunity in the global market for tonic water was US$1.52 bn. Expanding at a CAGR of 6.10% during the period from 2017 to 2025, it is likely to touch US$2.45 bn mark by the end of the period of the forecast. Alcoholic drinks have surfaced as the main application area of tonic water and the scenario is anticipated to remain same over the next few years. Among products, flavored tonic water is witnessing a relatively higher demand than its non-flavored counterpart. Among the geographies, Asia Pacific has been leading the market for tonic water across the world. Expanding at a CAGR of 5.70% between 2017 and 2025, this regional market is anticipated to remain on the top over the next few years, states the market study.

The increasing disposable income of people, thanks to the rapid industrialization and the strengthening of economic condition in various countries across the world, has reflected dramatically on their lifestyles, resulting in augmented consumption of alcohol such as vodka and gin. “Since tonic water is used to mix into these spirits to make a drink, its demand is also increasing significantly,” states a researcher at TMR. The constant rise in the number of clubs, lounges, and bars, fueling alcohol consumption, is also fueling the sales of tonic water, reflecting greatly on this market.

Although the future of worldwide market for tonic water looks bright, the increasing awareness among consumers regarding the ill effects of alcohol on health and wellness is anticipated to impact negatively on the growth of this market over the next few years. However, the continuing introduction of tonic water in new and fresh flavors may give this market a push in the near future, reports the market study.



Thursday, 6 September 2018

Tonic Water Market: Increasing Disposable Income Reflects Positively on Demand

According to a new report by Transparency Market Research (TMR), the leading players in the global tonic water market are investing substantially to increase research and development activities in a bid to come up with new flavors to match up with the requirements of consumers. Fentimans Ltd., Diageo Plc., The Coca-Cola Co., Q Drinks, Thomas Henry GmbH & Co. KG, White Rock Products Corp., Powell And Mahoney LLC, Dr. Pepper Snapple Group Inc., Fevertree Drinks Plc., Monster Beverage Corp., East Imperial Superior Beverages, MBG International Premium Brands GmbH, Jack Rudy Cocktail Co., Casalbor S.L., Boylan Bottling Co. Inc., Llanllyr Water Co. Ltd., Sygama SA, Shasta Beverages Inc., Bradley’s Tonic Co., and Luscombe Drinks are some of the key vendors of tonic water reviewed in this research report.


In 2016, the opportunity in the global market for tonic water was US$1.52 bn. Expanding at a CAGR of 6.10% during the period from 2017 to 2025, it is likely to touch US$2.45 bn mark by the end of the period of the forecast. Alcoholic drinks have surfaced as the main application area of tonic water and the scenario is anticipated to remain same over the next few years. Among products, flavored tonic water is witnessing a relatively higher demand than its non-flavored counterpart. Among the geographies, Asia Pacific has been leading the market for tonic water across the world. Expanding at a CAGR of 5.70% between 2017 and 2025, this regional market is anticipated to remain on the top over the next few years, states the market study.

The increasing disposable income of people, thanks to the rapid industrialization and the strengthening of economic condition in various countries across the world, has reflected dramatically on their lifestyles, resulting in augmented consumption of alcohol such as vodka and gin. “Since tonic water is used to mix into these spirits to make a drink, its demand is also increasing significantly,” states a researcher at TMR. The constant rise in the number of clubs, lounges, and bars, fueling alcohol consumption, is also fueling the sales of tonic water, reflecting greatly on this market.

Although the future of worldwide market for tonic water looks bright, the increasing awareness among consumers regarding the ill effects of alcohol on health and wellness is anticipated to impact negatively on the growth of this market over the next few years. However, the continuing introduction of tonic water in new and fresh flavors may give this market a push in the near future, reports the market study.



Thursday, 24 May 2018

Tonic Water Market Expected to Register a CAGR of 6.1% during 2017-2025

Transparency Market Research offer 8-year forecast for the global tonic water market between 2017 and 2025. The global tonic water market is expected to register a CAGR of 6.1% during the forecast period. The primary objective of the report is to offer insights on the advancements and opportunity in the global tonic water market. The study demonstrates market dynamics that are expected to influence the current challenges and future status of the global tonic water market over the forecast period. This report also offer updates on trends, drivers, restraints, value forecasts, and opportunities for manufacturers operating in the global and regional tonic water market.


Increasing urban population coupled with factors such as increasing disposable income, modernization etc. and increasing number of clubs, lounges, and bars are expected to boost the sales of tonic water market over the forecast period. Continuous launching of tonic water with different flavors in order to attract consumers and to grow curiosity among individuals to try new flavors is anticipated to increase demand for flavored tonic water in the near future. Further, the report contains all the necessary details regarding the driving and restraining forces the manufacturer in going to face over the forecast period.

The Global tonic water market is segmented based on its content, product type, application and sales channel. On the basis of content, the Global tonic water market is segmented into regular and diet. On the basis of product type, the market is segmented into non-flavored and flavored. On the basis of application, the Global tonic water market is segmented into alcoholic drinks, and direct consumption. On the basis of sales channel, the market is segmented into direct sales and retail sales. The retail sales segment is further sub segmented into modern trade, convenience stores, online retailing and other retailing formats.

The report includes market share of each segment according to the region with analysis towards market trends respectively. A section of the report highlights tonic water demand. It also provides a market outlook for 2017–2025 and sets the forecast within the context of the tonic water ecosystem, including the new product developments as well as product offerings in the global tonic water market. This study discusses key trends contributing to growth of the global tonic water market, as well as analyses the degree to which drivers are influencing the global market.

In the final section of the report, a competitive landscape has been included to provide report audiences with a dashboard view. Key categories of providers covered in the report are the key players of the global tonic water market. Detailed profiles of the providers are also included in the scope of the report to evaluate their long-term and short-term strategies, key offerings and recent developments in the tonic water market.

Key players in the global tonic water market includes Fentimans Ltd., The Coca-Cola Company, Diageo Plc., Q Drinks, White Rock Products Corp., Thomas Henry GmbH & Co. KG, Powell And Mahoney LLC, Fevertree Drinks PLC, Dr. Pepper Snapple Group, Inc., Monster Beverage Corporation, MBG International Premium Brands GmbH, East Imperial Superior Beverages, JACK RUDY COCKTAIL CO., Boylan Bottling Co Inc., Casalbor, S.L., LLANLLYR WATER CO LTD, Shasta Beverages, Inc., Sygama SA, Luscombe Drinks, and Bradley’s Tonic Co.

In addition, it is imperative to note that in an ever-fluctuating global economy, we not only conduct forecasts in terms of CAGR, but also analyze on the basis of key parameters such as year-on-year (Y-o-Y) growth to understand the predictability of the market and to identify the right opportunities.


Tuesday, 13 March 2018

Tonic Water Market Become Worth US$2.45 bn by the end of 2025

Global Tonic Water Market: Snapshot

Savvy participants in the global tonic water market are pitching flavored products to customers in order to up demand and sales. To that end, they are pouring money into research and development of innovative products.

Majorly fuelling the global market for tonic water is the rising disposable income of people on account of industrialization and economic growth. Rapid urbanization too plays a role in stoking demand for it has resulted in increasing intake of alcohol to which tonic water is often added. Apart from that the surging popularity of social media and the internet has had a positive influence on the market too.


As study by Transparency Market Research projects the global tonic water market to pull in a revenue of US$2.45 bn by 2025-end by rising at a CAGR of 6.1% from 2017 to 2025. The report estimated the market was worth US$1.52 bn in 2017.

Application in Alcoholic Drinks Far Surpasses Direct Consumption

The global tonic water market can be segmented based on different parameters. Depending upon application, for example, it can be divided into direct consumption and alcoholic drinks. Of them, the segment of alcoholic drinks grosses most of the revenue in the market on account of the increasing alcohol intake worldwide. This, in turn, has resulted from the changing lifestyles leading to increasing social gatherings and parties, and the popularity of social media and internet, and the growing perception that alcoholic drinks relaxes the mind. The tonic water market in alcoholic drink segment is forecasted to clock a higher CAGR of 6.6% between 2017 and 2025 to become worth US$1.87 bn by 2025, while in direct consumption segment is predicted to rise at a 4.7% CAGR in the same period to attain a value of US$578.4 mn by 2025.

Depending upon the sales channel again, the global market for tonic water can be divided into direct sales and retail sales. The retail sales segment is further divided into modern trade, convenience stores, online retailing, and other retailing formats. The direct sales segment is predicted to expand at a higher CAGR of 7.5% CAGR from 2017 to 2025, while the retail sales segment is expected to register a 5.4% CAGR in the forecast period.

Popularity of Gin and Vodka in Europe Propels Market

Geographically, North America, Latin America, Asia Pacific, Europe, and the Middle East and Africa are the key regions studied in the report. At present North America and Europe market dominate the global market for tonic water volume-wise. By 2025, the two regions are expected to collectively account for 67% share in the global market. This is because of the surging popularity of gin and vodka in Europe, with which tonic water is usually added.

Asia Pacific is another key market for tonic water which is expected to rise at a steady CAGR of 5.7% during the period between 2017 and 2027 on the back of rapid industrialization and urbanization – the two phenomena that have increased the disposable incomes of people and changed their lifestyles leading to more alcohol intake. Latin America is expected to expand at a CAGR of 4.8% because of changing lifestyles, rising urbanization and increasing per capita income in this region.

Some of the prominent participants in the global tonic water market are Fentimans Ltd., The Coca-Cola Company, Diageo Plc., Q Drinks, White Rock Products Corp., Powell And Mahoney LLC, Fevertree Drinks PLC, Monster Beverage Corporation, MBG International Premium Brands GmbH, East Imperial Superior Beverages, JACK RUDY COCKTAIL CO., Boylan Bottling Co Inc., Casalbor, S.L., Sygama SA, Luscombe Drinks, and Bradley’s Tonic Co.


Friday, 9 February 2018

Tonic Water Market: Emergence of Various Flavors Drives Demand

In order to steal a march over their competitors in the global tonic water market, manufacturers are expending money on research and development to come up with new flavors to cater to the different palates of the consumers. This has served to increase competition in the market.

Some of the prominent participants in the global tonic water market are Fentimans Ltd., The Coca-Cola Company, Diageo Plc., Q Drinks, White Rock Products Corp., Thomas Henry GmbH & Co. KG, Powell And Mahoney LLC, Fevertree Drinks PLC, Dr. Pepper Snapple Group, Inc., Monster Beverage Corporation, MBG International Premium Brands GmbH, East Imperial Superior Beverages, JACK RUDY COCKTAIL CO., Boylan Bottling Co Inc., Casalbor, S.L., LLANLLYR WATER CO LTD, Shasta Beverages, Inc., Sygama SA, Luscombe Drinks, and Bradley’s Tonic Co.

A new study by Transparency Market Research predicts the global tonic water market to rise at a 6.1% CAGR from 2017 to 2025 to become worth US$2.45 bn by the end of 2025 from US$1.52 bn.

Tonic water finds application in direct consumption and alcoholic drinks. Of them, the segment of alcoholic drinks grosses most of the revenue in the market on account of the increasing alcohol intake worldwide resulting from the influence of social media, the increase in the number of private and office parties, and the perception that alcoholic drinks relaxes the mind. The tonic water market in alcoholic drink segment is forecasted to clock a higher CAGR of 6.6% between 2017 and 2025.

From a geographical standpoint, Asia Pacific is a key market that is expected to grow at the healthy clip – a CAGR of 5.7% from 2017 and 2025 on the back of rapid industrialization and urbanization – the two phenomena that have increased the disposable incomes of people and changed their lifestyles leading to more alcohol intake.

Rapid Industrialization and Urbanization Stoke Growth

At the forefront of driving growth in the global market for tonic water is the rising disposable incomes of people on account of industrialization and economic growth. Besides, industrialization has also led to urbanization, which in turn, has changed the lifestyle of people. This has resulted in increased consumption of alcohol such as gin, vodka, etc. Tonic water is often added to them to make them into a drink. Apart from that, the mushrooming clubs, lounges, and bars are also boosting sales of tonic water.

Emergence of Various Flavors Drives Demand

Another factor having a positive impact on the global tonic water market is the emergence of tonic water with different flavors in order to attract consumers. This factor will continue to benefit the market in the upcoming years as well. Increasing number of individuals are focusing on their health and trying to cut down the total calorie intake, owing to which unsweetened variants of tonic water is penetrating the shelves of retail stores. This has led to increasing sale of tonic water and is expected to continue over the forecast period.

One factor expected to dampen uptake is the focus by manufacturers to portray tonic water as a mixer for alcoholic drinks only, although it can be consumed as a soft drink on its own. As a result tonic water may not find space on shelves as a soft drink due to low awareness among consumers,” explains the lead analyst of the report.


Sunday, 7 January 2018

Tonic Water Market Size in terms of Volume and Value 2017-2025

Tonic water is defined as a carbonated drink which consists of quinine as a major ingredient. Quinine is a medication that was used to treat malaria and other diseases. Due to the bitter taste of quinine, tonic water was initially used as a palatable way to consume quinine medicine but has gained popularity as a drink mixer in gin and vodka-based alcoholic drinks.

Quinine is no longer used as the primary medication for malaria due to the emergence of other treatment options and drugs but is included in the WHO list of essential medicines.


Global Tonic Water Market Trends and Market Drivers:

The rapidly increasing interest in direct consumption of tonic water is an important driver for the market. This consumption is a result of the various factors such as the growing consumer interest in drinks that are non-alcoholic, not too sweet and can mimic the feel of drinking alcoholic beverages. Tonic water best fits this description and is therefore witnessing a rapid growth in recent years.

The other important factor in the tonic water market is the growth of the market beyond traditional or regular tonic water. Several companies have launched tonic water products that are more diverse in terms of flavor, texture, pricing, ingredients, calorie content, and packaging. This fact can be witnessed in the launch of products containing ingredients such chocolate, lemongrass, and pomegranate. The optimization of ingredients, such as use of naturally sourced quinine and natural sweeteners instead of sugar, is also a key driver for the market.

The market faces regulation in two aspects: level of quinine usage and labelling requirements. As per the U.S. FDA, quinine can be used in food and beverage products if the quinine content in the respective product doesn’t exceed 83 parts per million, and if the presence of quinine in the product is clearly mentioned on the product label.

Global Tonic Water Market Segmentation

The tonic water market is segmented on the basis of product type, application and, distribution channel.


On the basis of product type, the market is segmented into regular tonic water, low-calorie tonic water, herb/essential oil-infused tonic water, flavored tonic water and others. The regular tonic water has a high market share owing to a strong historical usage but is on a declining trend due to the rapid growth of other segments. Flavored tonic water and herb/essential oil-infused tonic water are expected to witness rapid growth. Low-calorie tonic water is a relatively new segment and is expected to perform well due to increasing consumer preference for healthy food and beverage products.

On the basis of application, the market is segmented into alcoholic drinks, direct consumption and, others. The alcoholic drinks segmented is further divided into gin and others. The gin sub-segment holds the highest market share and is expected to grow well in Asian regions. The direct consumption segment is also growing due to the increasing adoption of enhanced and premium tonic water products.

On the basis of distribution channel, the market is segmented into hypermarkets/supermarkets, convenience stores, bar and nightclubs, and others. Hypermarkets/supermarket segment is expected to grow well owing to increased penetration in Asian countries and the development of new and innovative tonic water products. The bar and nightclubs segment is also expected to grow at a high rate.

Global Tonic Water Regional Market Segmentation

The tonic water market in North America, Europe, Asia-Pacific, Latin America, and the Middle East and Africa is covered in the report.

The use of tonic water in alcoholic drink mixes such as gin and tonic is well established in the developed world but is still nascent in emerging countries. The low consumption of tonic water in developing countries is due to the low awareness about the products and a relatively lower or unequally spread consumption of gin. Consumers belonging to Asian countries that consume high amounts of gin, such as the Philippines, might not use the gin and tonic mix as frequently as consumers of North America and Europe.

Global Tonic Water Market Key Players:


Some of the key players in the tonic water market include Dr Pepper Snapple Group Inc. (Schweppes), Fever- Tree, Fentimans, Q Tonic LLC, etc.

Sunday, 10 December 2017

Tonic Water Market Key Growth Factors and Industry Analysis 2017-2025

Global Tonic Water Market: Overview

Transparency Market Research offer 8-year forecast for the global tonic water market between 2017 and 2025. The global tonic water market is expected to register a CAGR of 6.1% during the forecast period. The primary objective of the report is to offer insights on the advancements and opportunity in the global tonic water market. The study demonstrates market dynamics that are expected to influence the current challenges and future status of the global tonic water market over the forecast period. This report also offer updates on trends, drivers, restraints, value forecasts, and opportunities for manufacturers operating in the global and regional tonic water market.


Global Tonic Water: Drivers and Restraints

Increasing urban population coupled with factors such as increasing disposable income, modernization etc. and increasing number of clubs, lounges, and bars are expected to boost the sales of tonic water market over the forecast period. Continuous launching of tonic water with different flavors in order to attract consumers and to grow curiosity among individuals to try new flavors is anticipated to increase demand for flavored tonic water in the near future. Further, the report contains all the necessary details regarding the driving and restraining forces the manufacturer in going to face over the forecast period.

Global Tonic Water: Segmentation

Key Segments Covered
  • Content
  • Product Type
  • Application
  • Sales Channel

The Global tonic water market is segmented based on its content, product type, application and sales channel. On the basis of content, the Global tonic water market is segmented into regular and diet. On the basis of product type, the market is segmented into non-flavored and flavored. On the basis of application, the Global tonic water market is segmented into alcoholic drinks, and direct consumption. On the basis of sales channel, the market is segmented into direct sales and retail sales. The retail sales segment is further sub segmented into modern trade, convenience stores, online retailing and other retailing formats.

The report includes market share of each segment according to the region with analysis towards market trends respectively. A section of the report highlights tonic water demand. It also provides a market outlook for 2017–2025 and sets the forecast within the context of the tonic water ecosystem, including the new product developments as well as product offerings in the global tonic water market. This study discusses key trends contributing to growth of the global tonic water market, as well as analyses the degree to which drivers are influencing the global market.

Global Tonic Water: Competitive Landscape

In the final section of the report, a competitive landscape has been included to provide report audiences with a dashboard view. Key categories of providers covered in the report are the key players of the global tonic water market. Detailed profiles of the providers are also included in the scope of the report to evaluate their long-term and short-term strategies, key offerings and recent developments in the tonic water market.

Key players in the global tonic water market includes Fentimans Ltd., The Coca-Cola Company, Diageo Plc., Q Drinks, White Rock Products Corp., Thomas Henry GmbH & Co. KG, Powell And Mahoney LLC, Fevertree Drinks PLC, Dr. Pepper Snapple Group, Inc., Monster Beverage Corporation, MBG International Premium Brands GmbH, East Imperial Superior Beverages, JACK RUDY COCKTAIL CO., Boylan Bottling Co Inc., Casalbor, S.L., LLANLLYR WATER CO LTD, Shasta Beverages, Inc., Sygama SA, Luscombe Drinks, and Bradley’s Tonic Co.

In addition, it is imperative to note that in an ever-fluctuating global economy, we not only conduct forecasts in terms of CAGR, but also analyze on the basis of key parameters such as year-on-year (Y-o-Y) growth to understand the predictability of the market and to identify the right opportunities.

Also, another key feature of this report is the analysis of all key segments in terms of absolute dollar. This is traditionally overlooked while forecasting the market. However, absolute dollar opportunity is critical in assessing the level of opportunity that a provider can look to achieve, as well as to identify potential resources from a sales and delivery perspective in the global tonic water market.

Global Tonic Water Market, by Type
  • Flavored
  • Non-flavored

Global Tonic Water Market, by Content
  • Regular
  • Diet

Global Tonic Water Market, by Application
  • Alcoholic Drinks
  • Direct Consumption

Global Tonic Water Market, by Sales Channel

  • Direct Sales
  • Retail Sales

Tuesday, 17 October 2017

Global Tonic Water Market: North America and Europe Most Lucrative Regions

Tonic water is not your everyday water, as it contains quinine that is now used as medicine for malaria and helps against nighttime leg cramps. In the recent past, the popularity of tonic water as escalated as consumers are now refraining from much more harmful alcoholic drinks and depending on tonic water. All dynamics put together, a fresh business and commerce study by Transparency Market Research (TMR) has estimated that the demand in the global tonic water will increment at a CAGR of 6.1% during the forecast period of 2017 to 2025. The report projects the opportunities in the global tonic water market to swell up to US$2.45 bn by 2025, considerably up from its evaluated worth of US$1.52 bn in 2017.


Which factors will ensure a healthy future for tonic water market?

Rapid industrialization and urbanization, particularly in the emerging economies in Asia Pacific, is the primary driver of the global tonic water market. In countries such as China, India, and Japan, disposable incomes of citizens has multiplied in the recent past as a result of economic growth. In addition to that, rapid industrialization has aided to urbanization that has changed radically improved the lifestyle of large masses of families. Consequently, clubs, lounges and bars have mushroomed and the consumption of alcohol such as vodka and gin has escalated. Since tonic water is frequently mixed to them to make them into a drink, the demand for the same is expanding. Moreover, product innovation by companies operating in this market has led to tonic water that offer different flavors in order to meet the evolving demands of the consumers.

Incremented number of people who are now focused on their health and want to reduce their daily calorie intake. This has led to increasing sale of tonic water and is expected to continue over the forecast period. On the other hand, the perception of tonic water only as a mixer for alcoholic drinks is obstructing the prosperity of this market, as it can be consumed as a soft drink on its own. Currently, tonic water are not put on shelves of a retail store as a soft drink owing to low awareness among consumers.

Which market segments are more profitable?

Application-wise, the TMR report segments the global tonic water market into alcoholic drinks and direct consumption. Currently, the alcoholic drinks segment is constituting the maximum demand and is expected to remain most profitable throughout the forecast period of 2017 to 2025, during which the demand for the same is expected to expand at a CAGR of 6.6%, significantly more than that of direct consumption, which is expanding at a CAGR of 4.7%. By 2025, the alcoholic tonic water segment is anticipated to be worth US$1.87 bn. On the basis of sales channel, the tonic water gains considerably more demand for direct sales than retail sales. The retail sales segment is expected to register a 5.4% CAGR in the forecast period, whereas the direct sales segment is predicted to expand at a higher CAGR of 7.5% CAGR from 2017 to 2025.

Which region is showing greater promise for future?


Geographically, the TMR report has divided the global tonic water market into Europe, North America, Asia Pacific, Latin America, and the Middle East and Africa. In the present scenario, North America and Europe are the most lucrative regions, projected to collectively serve 67% of the overall demand in the global market. On the other hand, Asia Pacific tonic water market is projected to exhibit a CAGR of 5.7% during the same forecast period.

Tuesday, 10 October 2017

Tonic Water Market: Manufacturers Come up with Different Flavors to Boost Sales

In order to steal a march over their competitors in the global tonic water market, manufacturers are expending money on research and development to come up with new flavors to cater to the different palates of the consumers. This has served to increase competition in the market.

Some of the prominent participants in the global tonic water market are Fentimans Ltd., The Coca-Cola Company, Diageo Plc., Q Drinks, White Rock Products Corp., Thomas Henry GmbH & Co. KG, Powell And Mahoney LLC, Fevertree Drinks PLC, Dr. Pepper Snapple Group, Inc., Monster Beverage Corporation, MBG International Premium Brands GmbH, East Imperial Superior Beverages, JACK RUDY COCKTAIL CO., Boylan Bottling Co Inc., Casalbor, S.L., LLANLLYR WATER CO LTD, Shasta Beverages, Inc., Sygama SA, Luscombe Drinks, and Bradley’s Tonic Co.
A new study by Transparency Market Research predicts the global tonic water market to rise at a 6.1% CAGR from 2017 to 2025 to become worth US$2.45 bn by the end of 2025 from US$1.52 bn.

Tonic water finds application in direct consumption and alcoholic drinks. Of them, the segment of alcoholic drinks grosses most of the revenue in the market on account of the increasing alcohol intake worldwide resulting from the influence of social media, the increase in the number of private and office parties, and the perception that alcoholic drinks relaxes the mind. The tonic water market in alcoholic drink segment is forecasted to clock a higher CAGR of 6.6% between 2017 and 2025.


From a geographical standpoint, Asia Pacific is a key market that is expected to grow at the healthy clip – a CAGR of 5.7% from 2017 and 2025 on the back of rapid industrialization and urbanization – the two phenomena that have increased the disposable incomes of people and changed their lifestyles leading to more alcohol intake.

Rapid Industrialization and Urbanization Stoke Growth

At the forefront of driving growth in the global market for tonic water is the rising disposable incomes of people on account of industrialization and economic growth. Besides, industrialization has also led to urbanization, which in turn, has changed the lifestyle of people. This has resulted in increased consumption of alcohol such as gin, vodka, etc. Tonic water is often added to them to make them into a drink. Apart from that, the mushrooming clubs, lounges, and bars are also boosting sales of tonic water.

Emergence of Various Flavors Drives Demand

Another factor having a positive impact on the global tonic water market is the emergence of tonic water with different flavors in order to attract consumers. This factor will continue to benefit the market in the upcoming years as well. Increasing number of individuals are focusing on their health and trying to cut down the total calorie intake, owing to which unsweetened variants of tonic water is penetrating the shelves of retail stores. This has led to increasing sale of tonic water and is expected to continue over the forecast period.

“One factor expected to dampen uptake is the focus by manufacturers to portray tonic water as a mixer for alcoholic drinks only, although it can be consumed as a soft drink on its own. As a result tonic water may not find space on shelves as a soft drink due to low awareness among consumers,” explains the lead analyst of the report.

This review is based on the findings of a TMR report, titled, “Tonic Water Market (Product – Flavored and Non-flavored; Content – Regular and Diet; Application – Alcoholic Drinks and Direct Consumption; and Sales Channel – Direct Sales and Retail Sales) – Global Industry Analysis, Size, Share, Growth, Trends, and Forecast 2017–2025.”

The Global Tonic Water Market is segmented as below:

Global Tonic Water Market, by Type
  • Flavored
  • Non-flavored

Global Tonic Water Market, by Content
  • Regular
  • Diet

Global Tonic Water Market, by Application
  • Alcoholic Drinks
  • Direct Consumption

Global Tonic Water Market, by Sales Channel
  • Direct Sales
  • Retail Sales