Wheat Germ Oil Market Size, Sales, Share and Forecasts by 2027

According to a new study by Transparency Market Research, the sales of wheat germ oil are expected to exceed 92 thousand tons in 2019, and record a Y-o-Y growth of ~6% in 2020. The rising demand for natural ingredients in food and cosmetic industries has led to rapid growth of the wheat germ oil market. As far as value is concerned, the wheat germ oil market is projected to expand at a CAGR of ~7% over the forecast period of 2019 to 2029.

Nutritive Properties of Wheat Germ Oil to Lead to High Usage in Supplements

Wheat germ oil is a good source of vitamin E, and is known to lower plasma cholesterol levels. Cold-pressed oil forms are in high demand, as the cold-pressed technique of extraction retains the nutritional value as well as flavor and aroma of the oil. The high nutritional value of wheat germ oil makes it a suitable addition for use in dietary supplements and feed, and these industries are expected to witness a rise in demand at a high rate, globally, in the foreseeable future, as such boosting the growth of the global wheat germ oil market. 

Extensive Use in Personal Care and Cosmetic Products to Boost Demand 

The beauty industry is growing at a high rate, and trends are evolving with the changing dynamics of the industry. The clean label movement is one such trend in the cosmetics and personal care industry that is gaining traction. This has influenced manufacturers in this industry to switch to natural-sourced ingredients instead of synthetic ingredients, increasing the demand for natural ingredients despite their high prices. 

Wheat germ oil is gaining traction in the cosmetics industry as a natural ingredient, as it is replacing the use of shark ingredients in cosmetic products. This is the result of wheat germ oil’s richness in vitamin E and squalene. It has a wide variety of uses as an ingredient in skincare, hair care, and cosmetic products. Wheat germ oil is being used as a blend with other natural oils in personal care products, such as supplements, skin serum, creams, etc. Due to these factors, the wheat germ oil market is anticipated to experience high growth in the coming years.

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Economical Prices of Raw Material to Create Opportunities for New Players 

Total global production of wheat germ was estimated to be around 25 million MT in the year 2017. Wheat germ is obtained from wheat before milling, and is used in a variety of food applications to increase the nutritional content of the food products. But due to the rapid tendency of wheat germ to become rancid, its utilization is restricted. This creates a great opportunity for wheat germ oil manufacturers, as an abundant amount of wheat germ is available at economical prices. This has resulted in opportunities for emerging players in the wheat germ oil market. Developing regions such as South Asia are anticipated to emerge as lucrative wheat germ oil markets, and the demand from such regions is expected to grow substantially in the foreseeable future. 

Global Wheat Germ Oil Market: Competitive Landscape 

Some of the key players operating in the global wheat germ oil market are Agroselprom, ConnOils LLC, Heze Zonghoo Jianyuan Biotech Co., Ltd., General Nutrition Centers, Inc, Hebei Jiafeng Plant oils, Grupo Plimon, Kanta enterprises Ltd., Inlife Pharma Pvt. Ltd., Kunhua Biological Technology Co., Ltd., Gustav Heess GmbH, NOW Foods, NutriPlex Formulas Inc., and Viobin USA.

Wheat Germ Oil Market: Increasing Demand from Food & Cosmetic Industry to Fuel Growth

Wheat germ oil is likely to make an interesting addition to the edible oil category of global populations. The drive for wheat germ oil in health regimens of people stemmed from several nutritional benefits the oil offers. The oil has been found to be beneficial in a wide spectrum of health conditions such as in skin soothing, for strengthening cardiovascular health, in managing diabetes and obesity, and in skin care. In addition, wheat germ oil has large purported benefits in anti-aging. It is used externally for various skin disease conditions, including psoriasis and eczema. Wheat germ oil is rich in protein and vitamin E, which makes it for attractive demand for wheat germ oil among health conscious populations. However, its use in recent years has been associated with certain side effects in users such as gastrointestinal problems, dizziness, and skin irritations. 

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Some of the key food products in which wheat germ oil can be used are salads, edible oil, pasta, snack foods, cereals, and germ-enriched bread. Some of the applications of the oil can be capsules, soft gels, and hair-care products. 

The study takes a critical look at the growth dynamics of the market and offers insights to suggest its future evolution directions in relation to key segments and regions. The assessments are helpful for market participants to identify emerging promising avenues and imminent investment pockets over the coming few years. 

A large part of the growth in the wheat germ oil market is expected to come from the food and beverages, and cosmetics and personal care products industries. The growth of the market is propelled by the extensive demand for the oil in various skincare formulations in the cosmetic industry. In addition, the rising demand for wheat germ oil in dietary supplements is a notable trend bolstering the prospects. The widespread availability and availability of wheat germ oil as edible oil across the globe is a key factor propelling the growth. Several health benefits of wheat germ oil make it increasingly attractive in health-conscious populations. 

However, growing prevalence of gluten intolerance or non-celiac gluten sensitivity in worldwide populations is hampering the demand for wheat germ oil. Its consumption in some people has been severely dampened by substantial risk of gastrointestinal problems. However, recent advances made to enhance the shelf-life and the introduction of pleasant fragrances in wheat germ oil has opened lucrative prospects in various regions. Furthermore, the wheat germ oil market will witness robust impetus from rapid strides in the cosmetics industry in numerous emerging economies and the rising application of the oil in nutraceuticals. 

On the regional front, developed regions such as Europe and North America are expected to contribute sizeable revenues to the global wheat germ oil market in near future. Rising demand for wheat germ oil in these regions is driven by substantially rising demand in numerous end-use industries, particularly in the snacking industry. Meanwhile, growing count of health-conscious populations in developing regions will keep these increasingly lucrative over the forecast period (2018–2026). 

The report on the global wheat germ oil market offers a granular assessment of the prevailing competitive dynamics. It also offers insights into key factors that change the intensity of competition in the global wheat germ oil market in coming years. Some of the prominent players operating in the wheat germ oil market are Henan kun Hua Technology, Agroselprom, Viobin, Swanson Health Products, and General Nutrition Centers, Inc.