Organic Beverages Market Driven by Health Cautious Consumers

Organic Beverages are one kind of beverages which has no synthetic pesticides, growth hormones, genetic engineering and artificial flavors, colors and preservative, among other things. The organic beverages market is an upcoming sector as people are now beginning to focus their attention on organic beverages rather than carbonated functional drinks. Organic beverages offer a number of health benefits. Rising concerns of people over health issues is fuelling the growth of organic beverages. Rising interest in organic soda without artificial flavorings and preservatives is, no doubt, in demand today. People prefer organic beverages over drinks that are high in sugar, full of chemicals and lack nutritional value. All these factors together are fuelling the demand of organic beverages all over the world.

Organic Beverages Market: Segmentation:

Organic Beverages can be segmented on the basis of Product type, End Use and Distribution Channel.

On the basis of product type, the organic beverages can be segmented into alcoholic and non-alcoholic beverages. Alcoholic beverages is further sub segmented as ciders, cocktails, gin, beer, wine, whiskey & rum. While non-alcoholic beverages is further sub segmented as coffee, tea, fruit juice, vegetable juice dairy based beverages, dairy alternative beverages and others.

On the basis of End Use, the organic beverages can be sub segmented into households and HORECA. Both the segments have equal share in terms of volume and value sales.

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On the basis of distribution channel, the organic beverages can be segmented into direct and indirect channel. The indirect channel can be sub segmented into modern trade, convenience store and E- Retailers. Among all these segments E- Retailers segment is expected to represent favorable growth sduring the forecast period.. Rising consumer influence towards online purchasing as well as increasing internet penetration across the globe is expected to support in the global organic beverages market.

Organic Beverages Market: Regional Outlook:

Regional segment for the market of organic beverages product is divided into five different regions: North America, Latin America, Europe, Asia Pacific including Japan and Middle East & Africa. North American region has been anticipated to be the largest market for organic beverages in terms of volume and value consumption during the forecast period. Factors such as Shifting consumer preference towards halthy lifestyle coupled with consumption of products containing natural and pure ingredients is expected to support the organic beverages market growth over the forecast period. Moreover, market in Asia-Pacific is expected to represent favorable growth during the forecast period. Increasing awareness level for organic products among the consumers as well as continuous launch of new product variants is expected to support the organic beverages market across the Asia Pacific region.

Organic Beverages Market: Demand Drivers & Restraints

Consumers are becoming health cautious in recent times, no matter whether it come to drinks or food. Organic beverages being synthetic pesticides free, having neither any flavoring agents nor any preservatives, caters to the needs and demands of the consumers. This critical factor is expected to drive the demand of organic beverages during the forecast period. However, organic beverages are quite expensive as compared to conventional one. Due to which it is mostly preferred by the upper middle class population and is least affordable for other income group, thus this may hinder the market growth in the near future.

Organic Beverages Market: Key Players:

Some of the key players for Organic beverages market are as follows: Refresco Beverages UK Ltd, Uncle Matt’s Organic Inc, Equinox Kombucha, 3V Natural Foods, Berrywhite, Wild Bunch & Co., Oatly AB, Smart Juice, Phoenix Organics, James White Drinks, Biotta, Dark Dog Trading GmbH.

Mustard Market Driven by Acceptance Multi-culinary Food Culture & Urge for New Taste & Food Flavors

Mustard plant belongs to the genera of Brassica and Sinapis within the Brassicaceae family. Being native to sub-Himalayan region of the Indian sub-continent, Mustard plant is cultivated majorly for its edible leaves and oil seeds with wide-ranging culinary uses. Mustard is a seasonal crop grown in the winters and their leaves are more flavorful and crisp and available between November and March. The young tender leaves are used widely as a leafy vegetable and being extracted for from the plant when it got about two feet tall. Furthermore, the plant grows about four to five feet in height and endures flowers of golden-yellowish shade which later develop into mustard oil-seeds pods.

Mustard Market Segmentation

Mustard is segmented on the basis of type, nature, form, application, distribution channel, end use and region. On the basis of type mustard market is segmented as Black mustard and Indian mustard. Both these varieties of mustard possess distinctive properties and uses. However, Indian mustard is more common in use and is also known as yellow mustard. Black mustard plant is grown exclusively for its seed and seed oil which find more medicinal uses such as in the treatment of arthritis.

On the basis of nature Mustard market is segmented as; Organic and conventional. In the rising urge and demand of organic food products globally, mustard market is no longer remain as an untapped market. There is a growing demand of mustard products grown organically.

On the basis of form Mustard market is segmented as; seed, powder, paste and oil. The seed form mustard is marketed majorly in direct sales to various companies involved mustard oil manufacturing. However, a large number of powdered and paste form mustard products are also available in the retail market.

On the basis of application mustard market is segmented as; Food, Pharmaceuticals and personal care. The food segment of mustard market can be further categorized into seasonings & condiments sauces; spreads, dips & relishes; snacks and cooking oil.

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On the basis of distribution channels mustard market is segmented as; direct and indirect sales. The indirect sales of mustard market can be further segmented into retail stores, food wholesale stores, modern trade, and online retail. The major share of revenue being driven by retail segment, the online retail is expected to attain a superior growth rate and a substantial market share by showcasing the information available on internet.

On the basis of region the mustard market is segmented into Asia Pacific, North America, Latin America, Europe and Middle East & Africa. Mustard plant with its higher culinary usage across minor Asian region with an established market for both its edible leafs and seed oil hold a prominent market share in the countries like Thailand, Indonesia, China, India and others in the Asia Pacific region. However, the cultivation of mustard plant as a crop is now naturalized in the areas of North Africa and in some of the European regions. The market for yellow mustard/Indian mustard is now growing even across the North American region.

Mustard market Global Market Trends and Market Drivers:

The rising migration levels around the world with the emergence and acceptance multi-culinary food culture and urge for new taste and food flavors is driving the demand of mustard seed oil across the world as a prominent condiment sauces and cooking oil. Moreover, the rising trend of using more and more herbal and natural medicinal products coupled with rising awareness among consumers around the globe about the therapeutically beneficial mustard herb & oil is adding up in the rising demand for products in global mustard market. Being a seasonal crop of winter, the natural cultivation is not sufficient to maintain the supply to demand ration throughout the year leading to frequent price fluctuations.

Mustard Market Key Players:

Variety of mustard formulations have been introduced by the manufacturers and some of the global market players in mustard market include; Conagro Brands Inc., McCormick Foods, Unilever, Mustard and Co., H.J. Heinz Company, French’s, Cargill Inc. among others.

Natural Source Vitamin E Market Driven by an Increased Awareness About Health & Intake of Vitamins & Minerals

Natural Source Vitamin E Market: Snapshot

The global natural source vitamin E market is driven by an increased awareness among consumers about health and intake of necessary vitamins and minerals. The growing disposable income is increasing the affordability of products and this is also propelling the demand for natural source vitamin E. Amidst the market’s struggle due to declining supplies of deodorized distillates, a key raw material used for manufacturing natural Vitamin E, the market will expand at a12.8% CAGR from 2016 to 2024, states Transparency Market Research (TMR). With sustainable demand from the wealthy or well-to-do customer base, the market is estimated to be worth US$2,251.7 mn by 2024.

Tocopherols to Beat Tocotrienol in Terms of Demand

There are two variants of natural source vitamin E available in the market: tocopherol and tocotrienol. Of these, tocopherol is expected to lead in terms of demand as well as in terms of being the highest revenue contributor. The tocopherol segment accounted for 65% of the market back in 2015. High use in dietary supplements is a key reason for the growing demand for tocopherol. As tocotrienols are difficult to absorb during digestion and are also poorly distributed to blood cells, their demand will is low. Moreover, they are rapidly metabolized and eliminated from the body. Thus, its application is limited to cosmetics, where it is used for anti-aging creams. Therefore, tocotrienols occupies a significantly lower share as compared to tocopherol in the natural source vitamin E market.

Dietary Supplements to Lead in Terms of Application Segment

The applications for natural source vitamin E include dietary supplements, cosmetics, food and beverage, and animal feed. Of these, the dietary supplements segment not only led in the past but will also witness growth in the coming years on account of the promise supplements hold in preventing chronic diseases or of the promise of longevity. The expansion of distribution chains will also aid the demand for vitamin E-based dietary supplements such as energy drinks, tablets, and capsules.

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Asia Pacific to Emerge as Lucrative Market for Natural Source Vitamin E

The market for natural source vitamin E is flourishing in Europe and North America. The market for natural source vitamin E market in North America was accounted for over 40% in 2015 and 26% in Europe. The growing awareness about having a healthy lifestyle and the increasing realization of the importance of nutrients by making use of supplements are both driving the natural source vitamin E market in these two regions. The presence of excellent distribution channels will also ensure the growth of the market in Europe and North America. The increasing affordability of natural source vitamin E on account of increasing disposable income in developing nations of Asia Pacific is helping the market in APAC to grow. It is estimated that during the forecast period of 2016 to 2024, the Asia Pacific natural source vitamin E market will expand at a 13.3% CAGR. China will be a lucrative market in Asia Pacific region for natural source vitamin E.

Global Protein Water Market: Health Inclination to be Core Triggering Factor, finds TMR

Consumer inclination towards products with varied benefits is anticipated to have a positive impact on the global market for protein water, finds Transparency Market Research (TMR) in a research report. The report is titled, “Protein Water Market - Global Industry Analysis, Size, Share, Growth, Trends, and Forecast 2017 – 2025.”

The worldwide food industry has experienced a critical change in the course of recent years, making an outright requirement for item customization to suit different buyer needs. Keeping in mind the end goal to make due in this aggressive market with its consistently changing purchaser patterns, it turns into a need for a brand to discover creative approaches to showcase their items. Protein water is one of an endeavor by the makers to offer an item which can be expended by the competitors as well as the way of life buyers. Protein water has been around for some time now, and their inclination is required to be high, finished the gauge time frame also. Protein water is presently been publicized on a greater scale the same number of competitors have positive audits on the products. The vendors offering protein water has a focused edge over its static partners as protein water has zero sugar and has 20-gram protein. The worldwide protein water market is along these lines expected to witness solid development well into the following decade.

The worldwide protein water market is required to be fuelled to a great extent by the expanding demand from the health cognizant consumers. Because of a broad advertisement outlook, protein water has contacted a substantially bigger gathering of people and subsequently have a high inclination among the sellers over the globe. Different explanations behind the high inclination for protein water are the helpful and minimal effort item. Protein water creates higher incomes per client picked up, along these lines settling on protein water a perfect decision for sellers to market their items. Regardless of the high uplifting standpoint, there are certain dynamics that may hamper the development of the global market for protein water, for instance, expanding product advancement for energy drinks by the contenders and other nutritive item, for instance, energy gel picking up footing in the field of sports nutrition. Nevertheless, because of the advantages protein water offers, it is expected to remain in the competition over the estimate time frame.

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Based on flavor, the market is expected to be ruled by the segment of mixed fruit is likely to lead the market over the years ahead owing to the growing inclination of consumers towards fusion flavor. Region-wise, the market has been segmented into the Middle East and Africa, Asia Pacific including Japan, Europe, Latin America, and North America. The top drawer vendors present in the market are Bodiez Protein Water, River Collective Ltd., Protein2o, Inc., Vyomax Nutrition, Cend Limited, My Goodness Ltd., Kellogg Company, and Optimum Nutrition Inc.

Awareness Regarding Health Benefits to Trigger Growth in Demand for Nutraceuticals Globally

A nutraceutical mainly refers to a standardized nutrient and a pharmaceutical grade. In the U.S., nutraceuticals are not considered under any category and are thus regulated as food additives and dietary supplements by the FDA. Nutraceuticals are basically products that are extracted from food sources that are meant to provide additional health benefits along with the basic nutritional value it already provides the consumers with. Depending on the dominion, these nutraceutical products might claim to prevent chronic ailments, enhance health, delay the process of aging, enhance life expectancy and support the function of the body. Several leading companies are plying for a leading position in the global nutraceuticals market among the tough competition in the consolidated market. They are also focusing on product innovation to stay competitive in the market.

The global market for nutraceuticals is anticipated to rise at a 7.3% CAGR from 2015 to 2021. The market is expected to reach US$278.96 bn by 2021 from a valuation of US$165.62 bn in 2014.

Which product’s demand is likely to help the market grow in the years ahead?

Based on revenue, the segment that emerged dominant in 2014 was functional food. It acquired a share of 31% in the same year. Over the last few years, the demand for functional foods such as branded ionized salt, omega fatty acid fortified food, probiotics, fortified food, and branded wheat flour has surged extensively. The growing interest among consumers for achieving wellness and good health through a balanced diet, the burgeoning geriatric population, and the intensifying costs of healthcare services are likely to fuel the demand for functional food products over the coming years.

Other than this, the manufacturers of functional beverages are anticipated to witness lucrative prospects along the line. The demand for functional beverages is also projected to witness a significant growth over the coming years across several nations in Asia owing to their inclination towards beverages which are dairy based. Over the next couple of years, the demand for dietary supplements is also likely to reach a noteworthy height.

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How will price act as a roadblock in the development of the market?

In spite of seeing ideal development openings around the globe, the expanding costs of nutraceuticals are blocking their acknowledgment crosswise emerging economies. Nutraceuticals are by and large estimated higher than pharmaceuticals. This price gap is convincing individuals to move towards low value solutions.

The absence of awareness regarding nutraceuticals is another factor restricting the market's journey towards growth. An expansive base of individuals around the globe are yet to understand the advantages offered by nutraceuticals. A larger part of consumers along these lines still decide on regular pharmaceuticals rather than nutraceuticals with the end goal of treatment. General public in this manner have less confidence in the adequacy of nutraceuticals because of their restricted learning with respect to such items. This unfavorably thus impacts the development path of the nutraceuticals market.

Population and Taste Preferences to Trigger Use of Cooking Oil in Qatar and GCC

The market for cooking oil in the GCC and Qatar has been seeing a noteworthy shift in venture patterns lately. Over the previous decade, the funding in this market has multiplied inferable from players understanding the degree of prospect this market presents. The expanding populace and a higher affinity of buyers to spend on eatable oils are the essential elements driving the cooking oil market in the GCC and Qatar. The prevalence of core organizations in the region has expanded recently with the development sought after. Act of spontaneity and broadening of items in this market is a key methodology embraced by sellers. Nevertheless, the expensive nature of raw materials needed for the manufacturing of cooking oils is likely to have an adverse impact on the growth of the Qatar and GCC cooking oil market. The dearth of local manufacturing of cooking oils owing to adverse climate conditions and low rainfall are further anticipated to cause the market to slow down in the near future.

The Qatar and GCC market for cooking oil is anticipated to expand at a CAGR of 6.6% over the course of the forecast period. In 2015, the market was worth US$988.2 mn and is likely to reach a valuation of US$1.7 bn by the end of 2024.

Which is the most preferred product in the GCC?

On the premise of product, the market for cooking oil in the GCC and Qatar is divided into palm oil, corn oil, and sunflower oil, among others. The other products comprise coconut oil, flaxseed oil, and soybean oil, among others. Sunflower oil recorded a noteworthy offer in the cooking oil showcase, representing over 70% in 2015. The fragment is relied upon to lead the GCC and Qatar market all through the gauge time frame attributable to the across the board utilization of sunflower oil among occupants in the GCC area. Notwithstanding representing an offer of under 7% of every 2015 in the GCC and Qatar cooking oil advertise, corn oil is required to develop at the speediest rate through 2024.

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What factor is likely to be more relevant for boosting the Qatar cooking oil market?

Region-wise, the GCC and Qatar cooking oil market has been segmented into Qatar and other GCC nations, for instance, Oman, U.A.E., and Saudi Arabia. The cooking oil market in Qatar is as of now encountering pitiful development, with the parched region’s low populace being the major limiting element. However, customer spending in Qatar is probably going to rise quickly in the following couple of years, with the development being fixated on the sustenance area. The buying power of Qataris is higher contrasted with other GCC nations and combined with the surge in adhering to a good diet propensities, the nation is figure to witness impressive development in the cooking oil market.

Global Non-meat Ingredient Market: Increasing Uptake of Meat Products at the Forefront of Driving Demand, finds TMR

Non-Meat ingredients, extracted from plants, animals, and synthetic sources, find application in processing meat related food products. They serve to better texture, flavor, volume, and other characteristics of the processed meat food. A report by Transparency Market Research, titled, “Non-Meat Ingredient Market - Global Industry Analysis, Size, Share, Growth, Trends, and Forecast 2017–2025,” finds the rising consumption of added meat products is serving to majorly fuel the market.

A unique perceived benefit of non-meat ingredient is its ability to boost shelf life and stability of the product. This is also serving to boost their demand. Further, improving technologies that are making it even more cost effective to freeze and preserve meat products, thereby helping the products to reach faraway markets, is proving beneficial to the market too.

One factor posing a hindrance to the non-meat ingredient market, on the flip side, is the stringent regulations serving to limit production. The emergence of new techniques to bring down the use of non-meat ingredient is also posing a challenge to the market.

Having thrown light on the growth drivers and restraints, the report goes on to segment the global non-meat ingredient market based on origin into animal, plant, and synthetic. Of them, the plant origin accounts for a leading share in the market and will likely retain it in the upcoming years. The synthetic segment is slated to trail the plant segment owing to being less expensive.

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Depending upon raw materials, the global market for non-meat ingredient market can be segmented into hydrocolloids, sodium nitrates, milk proteins, phosphates, gelatin, blood protein, glutamates, vegetable oils, carrageenan, and sugars. Among them, the vegetable oil segment is predicted to have a dominant share on account of its versatility. The key applications of non-meat ingredients are flavoring, coloring agent, taste enhancers, binder, texture enhancers, extenders, and fillers.

From a geographical standpoint, North America is the leading market which is expected to continue to dominate the non-meat ingredient market in the near future as well. This is because enormous amounts of processed meat products is consumed in the region. Europe is another key market which trails North America in terms of value. The markets in Latin America and Asia Pacific are highly lucrative and hold a lot of potential on account of the increasing trade and commerce in the regions.

The report throws light on the size of the global market for non-meat ingredients by factoring in the overall revenue and also the competitive dynamics determining the course of the market. In order to do so, it profiles some of the important companies operating it. Some such companies are Wenda America Inc., Kerry Inc., Ripon Select Food Ltd., Koninklijke DSM N.V., Eleven Food Group, Shokuken Co., Ltd., AEP Colloids, and Cargill, Inc.