Natural Source Vitamin E Market: Dietary Supplements to Lead in Terms of Application Segment

Natural Source Vitamin E Market: Snapshot

The global natural source vitamin E market is driven by an increased awareness among consumers about health and intake of necessary vitamins and minerals. The growing disposable income is increasing the affordability of products and this is also propelling the demand for natural source vitamin E. Amidst the market’s struggle due to declining supplies of deodorized distillates, a key raw material used for manufacturing natural Vitamin E, the market will expand at a12.8% CAGR from 2016 to 2024, states Transparency Market Research (TMR). With sustainable demand from the wealthy or well-to-do customer base, the market is estimated to be worth US$2,251.7 mn by 2024.

Tocopherols to Beat Tocotrienol in Terms of Demand

There are two variants of natural source vitamin E available in the market: tocopherol and tocotrienol. Of these, tocopherol is expected to lead in terms of demand as well as in terms of being the highest revenue contributor. The tocopherol segment accounted for 65% of the market back in 2015. High use in dietary supplements is a key reason for the growing demand for tocopherol. As tocotrienols are difficult to absorb during digestion and are also poorly distributed to blood cells, their demand will is low. Moreover, they are rapidly metabolized and eliminated from the body. Thus, its application is limited to cosmetics, where it is used for anti-aging creams. Therefore, tocotrienols occupies a significantly lower share as compared to tocopherol in the natural source vitamin E market.

Dietary Supplements to Lead in Terms of Application Segment

The applications for natural source vitamin E include dietary supplements, cosmetics, food and beverage, and animal feed. Of these, the dietary supplements segment not only led in the past but will also witness growth in the coming years on account of the promise supplements hold in preventing chronic diseases or of the promise of longevity. The expansion of distribution chains will also aid the demand for vitamin E-based dietary supplements such as energy drinks, tablets, and capsules.

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Asia Pacific to Emerge as Lucrative Market for Natural Source Vitamin E

The market for natural source vitamin E is flourishing in Europe and North America. The market for natural source vitamin E market in North America was accounted for over 40% in 2015 and 26% in Europe. The growing awareness about having a healthy lifestyle and the increasing realization of the importance of nutrients by making use of supplements are both driving the natural source vitamin E market in these two regions. The presence of excellent distribution channels will also ensure the growth of the market in Europe and North America. The increasing affordability of natural source vitamin E on account of increasing disposable income in developing nations of Asia Pacific is helping the market in APAC to grow. It is estimated that during the forecast period of 2016 to 2024, the Asia Pacific natural source vitamin E market will expand at a 13.3% CAGR. China will be a lucrative market in Asia Pacific region for natural source vitamin E.

Natural Source Vitamin E Market Driven by an Increased Awareness About Health & Intake of Vitamins & Minerals

Natural Source Vitamin E Market: Snapshot

The global natural source vitamin E market is driven by an increased awareness among consumers about health and intake of necessary vitamins and minerals. The growing disposable income is increasing the affordability of products and this is also propelling the demand for natural source vitamin E. Amidst the market’s struggle due to declining supplies of deodorized distillates, a key raw material used for manufacturing natural Vitamin E, the market will expand at a12.8% CAGR from 2016 to 2024, states Transparency Market Research (TMR). With sustainable demand from the wealthy or well-to-do customer base, the market is estimated to be worth US$2,251.7 mn by 2024.

Tocopherols to Beat Tocotrienol in Terms of Demand

There are two variants of natural source vitamin E available in the market: tocopherol and tocotrienol. Of these, tocopherol is expected to lead in terms of demand as well as in terms of being the highest revenue contributor. The tocopherol segment accounted for 65% of the market back in 2015. High use in dietary supplements is a key reason for the growing demand for tocopherol. As tocotrienols are difficult to absorb during digestion and are also poorly distributed to blood cells, their demand will is low. Moreover, they are rapidly metabolized and eliminated from the body. Thus, its application is limited to cosmetics, where it is used for anti-aging creams. Therefore, tocotrienols occupies a significantly lower share as compared to tocopherol in the natural source vitamin E market.

Dietary Supplements to Lead in Terms of Application Segment

The applications for natural source vitamin E include dietary supplements, cosmetics, food and beverage, and animal feed. Of these, the dietary supplements segment not only led in the past but will also witness growth in the coming years on account of the promise supplements hold in preventing chronic diseases or of the promise of longevity. The expansion of distribution chains will also aid the demand for vitamin E-based dietary supplements such as energy drinks, tablets, and capsules.

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Asia Pacific to Emerge as Lucrative Market for Natural Source Vitamin E

The market for natural source vitamin E is flourishing in Europe and North America. The market for natural source vitamin E market in North America was accounted for over 40% in 2015 and 26% in Europe. The growing awareness about having a healthy lifestyle and the increasing realization of the importance of nutrients by making use of supplements are both driving the natural source vitamin E market in these two regions. The presence of excellent distribution channels will also ensure the growth of the market in Europe and North America. The increasing affordability of natural source vitamin E on account of increasing disposable income in developing nations of Asia Pacific is helping the market in APAC to grow. It is estimated that during the forecast period of 2016 to 2024, the Asia Pacific natural source vitamin E market will expand at a 13.3% CAGR. China will be a lucrative market in Asia Pacific region for natural source vitamin E.

Global Natural Source Vitamin E Market: Consumer Inclination towards Healthy Diet and Lifestyle to Encourage Growth, says TMR

The global market for natural source vitamin E is extremely consolidated and competitive in nature, thanks to the key players that are dominating the overall market, states a research study by Transparency Market Research (TMR). In 2015, the leading players operating in the global natural source vitamin E market, namely DSM N.V., BASF SE, Archer Daniels Midlands Company, and Wilmar Spring Fruit Nutrition Products Co. Ltd. collectively accounted for a share of 57.9% of the global market. In order to enhance their market presence and maintain their dominance, the leading players are focusing on the expansion of application base and new product development. In addition, the rising number of mergers and acquisitions and strategic partnerships are anticipated to encourage market growth in the near future.

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As per the research report by Transparency Market Research, in 2015, the global market for natural source vitamin E was valued at US$765.6 mn. The market is projected to reach a value of US$2,251.7 mn by the end of 2024, registering a progressive 12.80% CAGR between 2016 and 2024.

North America and Europe to Witness progressive Growth in Global Market

Among the key regional segments, North America is expected to lead the global natural source vitamin E market and hold a significant share in the next few years. Europe is projected to follow North America and witness healthy growth in the forecast period. The rising awareness among consumers in these developed regions concerning a healthy lifestyle and the growing need to consume essential nutrients through different supplements are the key factors encouraging the growth of natural source vitamin E market in North America and Europe. On the flip side, Asia Pacific is projected to witness robust growth in the forecast period, owing to the rising disposable income and easy availability of products.

On the basis of application, the dietary supplements segment is estimated to witness robust growth throughout the forecast period. In 2015, this segment account for nearly half of the global market and is estimated to continue its dominance in the near future. The growing awareness among consumers related to the well-being and a healthy lifestyle are some of the major factors that are anticipated to fuel the growth of the dietary supplements segment in the coming years. Furthermore, the emergence of new products and innovations is likely to contribute towards the development of the market.

Increasing Awareness for Healthy Lifestyle to Boost Market Growth

The global natural source vitamin E market is growing at a progressive rate, thanks to the rising awareness among consumers regarding the rising need to consume vitamin E. The unhealthy diet, sedentary lifestyles, and the growing geriatric population have resulted in a high prevalence of non-communicable chronic diseases, such as cardiovascular and respiratory diseases and diabetes. The health benefits offered by vitamin E and the easy availability of products are further estimated to accelerate the growth of the market in the next few years.

Furthermore, the rising disposable income among consumers, especially in emerging economies and the developing economic conditions are expected to boost the demand for dietary supplements in order to lead a healthy lifestyle, thus propelling global natural source vitamin E market. In addition, the inclination of consumers towards healthy diet and strict health regimens are likely to offer promising and lucrative opportunities for market players.

High Cost of Production to Inhibit Market Growth

The global market for natural source vitamin E is expected to witness several challenges throughout the forecast period, which are likely to restrict the growth of the overall market. The high cost of production is one of the vital factors that is anticipated to hamper the growth of the overall market in the next few years. Nonetheless, the growing focus of key players on expansion of the product portfolio and research and development activities are predicted to supplement the growth of the market.

This information is based on the findings of a research report published by Transparency Market Research (TMR), titled “Natural Source Vitamin E Market - Global Industry Analysis, Size, Share, Growth, Trends and Forecast 2016 - 2024.”

The global natural source vitamin E market has been segmented as below:

Global Natural Source Vitamin E Market, by Product Type

• Tocopherol
• Tocotrienol

Global Natural Source Vitamin E Market, by Application

• Dietary Supplements
• Food and Beverages
• Cosmetics
• Others

Increasing Consumption of Dietary Supplements to Ensure High Demand for Natural Source Vitamin E

The latest figures indicate a steady rise in the number of patients suffering from vitamin E deficiency. The deficiency of vitamin E causes anemia, ataxia, nerve damage, peripheral neuropathy, retinopathy, skeletal myopathy, and impairment of the immune response. The growing prevalence of these diseases is driving the growth of the global natural source vitamin E market. Moreover, the rising affordability of products and strengthening distribution channels are also acting as a driver for the global natural source vitamin E market.

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On the flip side, the declining supply of key raw materials used for producing natural source vitamin E such as deodorized distillates are likely to hamper the growth of the global natural source vitamin E market. Another factor restraining the growth of the global market has been highlighted in the combined research of the World Health Organization (WHO), the International Food Safety Authorities Network (INFOSAN), and the Food and Agriculture Organization of the United Nations (FAO). It states that excessive intakes of the vitamin E can lead to the onset of several types of cancer.

However, Transparency Market Research (TMR) analysts state that the augmenting demand for natural source vitamin E owing to the increasing purchasing power in emerging regions will prove to be a shot in the arm for the global natural source vitamin E market. As per a new report by TMR, the global natural source vitamin E market is anticipated to progress at a CAGR of 12.8% between 2016 and 2024, reaching a value of US$2,251.7 mn by 2024 from US$765.6 mn in 2015.

How are emerging nations responding to the global natural source vitamin E market?

Factors such as the strengthening distribution channels, rising purchasing power, and growing health awareness are likely to bear fruit for emerging regions, especially Asia Pacific, in the forthcoming years. Asia Pacific is anticipated to grow at a noteworthy CAGR of 13.3% from 2016 to 2024. China is likely to emerge as the most lucrative country for vendors. Another reason fuelling greater consumption of natural source vitamin E is the presence of a large population in developing and less developed countries suffering from this micronutrient deficiency.

However, growing awareness regarding healthy lifestyles and consumption of nutrients through supplements has put North America in a dominant position. The presence of superior supply chain and a reasonable level of affordability has benefitted increased adoption of natural source vitamin E in developed nations such as Europe and North America.

Why are most organizations manufacturing natural source vitamin E in the form of dietary supplements?

Several studies indicate a growing preference for dietary supplements amongst consumers, over other applications of natural source vitamin E such as food and beverages, cosmetics, and animal feed. Dietary supplements come with the benefits of boosting immunity, preventing chronic diseases, and promoting longevity. These benefits along with high feasibility are gaining the interest of health conscious consumers and are ensuring a promising growth of the global natural source vitamin E market. Therefore, vendors are focusing more on the production of dietary supplements in the form of tablets, capsules, and energy drinks.

Consequently, tocopherols are gaining prominence in terms of revenue among all product types. This growth can be attributed to its high usage in dietary supplement. The demand for tocotreniols is expected to rise in the near future owing to rising global demand for cosmetics, thereby fuelling the growth of the global natural source vitamin E market.

Rising Raw Materials Costs Could Dent Natural Source Vitamin E Demand in Emerging Markets but Long-term Growth Stable, reports TMR

The global natural source vitamin E market is highly consolidated and characterized by the dominance of few international players. Transparency Market Research states that the top four companies in the market accounted for a share of over 58% in 2015. The top vendor DSM N.V. accounted for over 23% of the market. The other three leading vendors in the market are Archer Daniels Midlands Company, BASF SE, and Wilmar Spring Fruit Nutrition Products Co. Ltd.

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Other notable vendors in the market include companies such as Fenchem Biotek, Beijing Gingko Group, Davos Life Science, Riken Vitamin Co. Ltd., Eisai Food and Chemical, and Zheijang Worldbestve Biotechnology. Acquisitions of specialty product manufacturers in emerging economies, partnerships, and development of new product varieties will help key vendors to survive the stiff competition in the market.

Rising Awareness Regarding Health Benefits of Vitamin E Encourage Adoption

Vitamin E is known to have a wide-ranging impact on the human health, from regulating a variety of processes such as reproduction and blood pressure, to protecting cells from damage, and preventing a health problems such as cancer, heart diseases, and possibly even dementia. In the past few years, sedentary lifestyles, unhealthy diets, and rising geriatric population have led to a vast surge in the prevalence of chronic diseases such as diabetes, cardiovascular diseases, and a variety of cancers. The scenario has stimulated the need for consuming vitamin E though supplementary sources.

Rising disposable incomes of the global population are enabling consumers to spend more on vitamin and dietary supplements along with regular diets for maintaining healthy lifestyles. The trend is equally popular across developed and developing regions. While developed regions such as North America and Europe are presently the largest contributors to the overall global consumption of natural source vitamin E, the market in Asia Pacific is rising at a significant pace and is expected to expand at the fastest pace from 2016 to 2024.

Strengthening Distribution Channels Enable Easy Availability of Natural Source Vitamin E Products

The easy availability of natural source vitamin E through an increasingly strengthening distribution network is also a key factor driving the market globally. Having successfully established a large consumer base through store-based retail channels such as health shops, supermarkets, hypermarkets, mass merchandisers, drugstores, and healthcare specialist retailers, the focus is now on strengthening the e-commerce channel. In the next few years, a large number of natural source vitamin E product manufacturers will be seen exploiting the highly popular marketing space of e-commerce, making it one of the most prominent retail channels for the market.

High Costs of Natural Source Vitamin E to Threaten Growth across Emerging Economies

In the past few years, a vast shortage in the supply of deodorized distillates has been observed across the globe. As these compounds are the most prominent raw material used for the production of natural vitamin E, disruption in their supply has a direct impact on the prices of vitamin E and, in turn, on the prices of natural source vitamin E products.

The high prices of vitamin E products could act as a major restraint to their overall appeal, especially for the cost-conscious masses across developing economies. Many vendors are actively involved in research and development initiatives aimed at exploring alternative sources for producing deodorized distillates. However, no plausible results have been attained.

In terms of product variety, the tocopherol segment accounted for a dominant share of over 65% of the market’s revenues in 2015. Geography-wise, North America led the global natural source vitamin E market, accounting for over 40% share in 2015. The global natural source vitamin E market is expected to exhibit a healthy 12.8% CAGR from 2016 through 2024. The market, which held an opportunity of US$765.6 mn in 2015, is expected to rise to US$2,251.7 mn by 2024.

This review is based on a recent market research report published by Transparency Market Research, titled “Natural Source Vitamin E Market - Global Industry Analysis, Size, Share, Growth, Trends and Forecast 2016 - 2024.”

For this study, the market has been segmented as follows:

Global natural source vitamin E market: by product type

• Tocopherol
• Tocotrienol

Global natural source vitamin E market: by application

• Dietary Supplements
• Food and Beverages
• Cosmetics
• Others