Natural
Source Vitamin E Market: Snapshot
The
global
natural source vitamin E market is driven by an increased
awareness among consumers about health and intake of necessary
vitamins and minerals. The growing disposable income is increasing
the affordability of products and this is also propelling the demand
for natural source vitamin E. Amidst the market’s struggle due to
declining supplies of deodorized distillates, a key raw material used
for manufacturing natural Vitamin E, the market will expand at a12.8%
CAGR from 2016 to 2024, states Transparency Market Research (TMR).
With sustainable demand from the wealthy or well-to-do customer base,
the market is estimated to be worth US$2,251.7 mn by 2024.
Tocopherols
to Beat Tocotrienol in Terms of Demand
There
are two variants of natural source vitamin E available in the market:
tocopherol and tocotrienol. Of these, tocopherol is expected to lead
in terms of demand as well as in terms of being the highest revenue
contributor. The tocopherol segment accounted for 65% of the market
back in 2015. High use in dietary supplements is a key reason for the
growing demand for tocopherol. As tocotrienols are difficult to
absorb during digestion and are also poorly distributed to blood
cells, their demand will is low. Moreover, they are rapidly
metabolized and eliminated from the body. Thus, its application is
limited to cosmetics, where it is used for anti-aging creams.
Therefore, tocotrienols occupies a significantly lower share as
compared to tocopherol in the natural source vitamin E market.
Dietary
Supplements to Lead in Terms of Application Segment
The
applications for natural source vitamin E include dietary
supplements, cosmetics, food and beverage, and animal feed. Of these,
the dietary supplements segment not only led in the past but will
also witness growth in the coming years on account of the promise
supplements hold in preventing chronic diseases or of the promise of
longevity. The expansion of distribution chains will also aid the
demand for vitamin E-based dietary supplements such as energy drinks,
tablets, and capsules.
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Asia
Pacific to Emerge as Lucrative Market for Natural Source Vitamin E
The
market for natural source vitamin E is flourishing in Europe and
North America. The market for natural source vitamin E market in
North America was accounted for over 40% in 2015 and 26% in Europe.
The growing awareness about having a healthy lifestyle and the
increasing realization of the importance of nutrients by making use
of supplements are both driving the natural source vitamin E market
in these two regions. The presence of excellent distribution channels
will also ensure the growth of the market in Europe and North
America. The increasing affordability of natural source vitamin E on
account of increasing disposable income in developing nations of Asia
Pacific is helping the market in APAC to grow. It is estimated that
during the forecast period of 2016 to 2024, the Asia Pacific natural
source vitamin E market will expand at a 13.3% CAGR. China will be a
lucrative market in Asia Pacific region for natural source vitamin E.
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