The
lager beer market in Europe was valued at US$17 bn in 2014 and is
expected to reach US$20 bn by 2021, growing at a CAGR of 2.40% from
2015 to 2021. The biggest contributor to this market is expected to
be Germany, whose beer market was worth US$36.2 bn in 2014 and is
expected to reach US$40.6 bn by 2021, growing at a steady CAGR of
1.70% from 2015 to 2021. On the other hand, France is expected to
witness rapid growth in the beer
market in Europe. The beer market in France is expected to
reach US$15.6 bn 2021 from US$11.7 bn in 2014, growing at a CAGR of
4.20% from 2015 to 2021.
The
increasing awareness about the health benefits of beer is the primary
growth driver of this market in Europe. Consumption of beer in
limited quantities helps in controlling cholesterol levels and
prevents chances of kidney stones. Furthermore, the demand for beer
in Europe is also being propelled by the improving disposable income
of the consumers, as the economy is stabilizing post-recession.
However,
the beer market faces restraints such as accessibility and
availability of external and internal substitutes. Internal
substitutes such as whiskey, rum, vodka, and wine are limiting the
growth of this market in Europe; whereas external substitutes such as
RTD tea and coffee and other non-alcoholic drinks including dairy
drinks, energy drinks, and carbonated drinks are also creating a
challenging environment for this market.
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The
developing demand for non-alcohol and low-alcohol beer among
Europeans is one of the main purposes behind the development of the
market for beer in the region. Spain has been a key market in
low-alcohol and non-alcoholic beer in Europe. Expanding endeavors by
makers to concoct more current items are additionally helping the
market to develop. The developing awareness about the medical
advantages related to the consumption of beer is slated to keep on
fueling the development of the market. The capacity of brew to
enhance absorption by decreasing the event of intestinal travel is
additionally driving buyers to devour more lager. The developing
mindfulness among shoppers that the silicon in brew encourages
expanded bone thickness and creates more grounded bones will likewise
help the market's development in the conjecture time frame.
Then
again, the Europe beer market will confront extreme rivalry from brew
substitutes. An inside and outside danger of substitutes looms for
manufacturers of beer in Europe. Vodka, whisky, rum, and wine are
progressively getting to be noticeably prominent in bars and
represents an inward danger of substitute. Dairy beverages, for
instance, milk products and carbonated beverages such as cola
represent an outside danger of substitute for brew. What's more,
caffeinated drinks are getting to be plainly famous as are prepared
to drink coffee and tea. These beverages represent a grave test to
the sales of beer in Europe and can act as a road block as well over
the coming years.
The
key players in the Europe beer market include Diageo, SAB Miller PLC,
Carlsberg Group, Anheuser-Busch InBev, and Heineken N.V
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