The
global kefir
market
is led by players such as Hain Celestial, E.l. Du Pont de Nemours and
Company, Nestle S.A., Archer Daniels Midland, Kerry Group, Danlac
Canada Inc., Lifeway Foods Inc., Groupe Danone, Koninklijke DSM N.V.,
and Groupe Danone. Players within the market are adopting product
innovation as their key strategy. Players are also participating in
mergers and acquisitions to expand their market and cater to their
customers worldwide. Some companies are striving to popularize kefir
so as to fuel their demand. Introducing different flavors will also
be another strategy, states Transparency Market Research (TMR).
As
per the report by TMR, the global kelfir market will rise from
US$1,300 mn in 2016 to US$2154.9 mn by 2025, exhibiting a 5.9% from
2017 to 2025. On the basis of geography, Europe accounted for 50% of
the market in 2016, with the U.K. leading in terms of contribution,
trailed by Germany. On the basis of flavor, the regular kefir segment
is leading. By type, the market will be led by organic kefir on
account of their health benefits. However, the frozen kefir segment
will expand at a rapid pace.
High
Demand from Lactose Intolerant People to Drive Kefir Market
The
global kefir market is witnessing a high demand on account of the
health benefits associated with kefir. Kefir is also fermented
probiotic drink and is loaded with vital nutrients. Kefir is highly
demanded by diet conscious consumers and is recommended for fitness
regimes. Obese people and patients suffering from gastric consume
kefir so as to improve their metabolism and for smoothening the bowel
movement. Kefir is also said to be beneficial for improving lactose
intolerance and is similar to yogurt, containing bacteria, helping in
lactose digestion. Kefir destroys bacterial cells in the intestinal
tract and release enzymes for digesting lactose, benefitting those
who are lactose intolerant. Many consumers are seeking protein
alternatives. This will auger the growth of the kefir market.
Mental
Block Regarding Consumption
of Kefir to Hamper Growth of Market
Lack
of adequate awareness about the health benefits of kefir is expected
to restrict the growth of the market. Despite knowing that kefir is
harmless, the mental block regarding the consumption of kefir will
hamper the growth of the market. The cost of production is also high
and this will be another reason why consumers do not buy kefir. The
cost of raw material, machinery, and plant space will also hinder the
growth of the market.
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