Kefir Market: High Demand from Health and Diet Conscious Consumers to Drive Market

The global kefir market is led by players such as Hain Celestial, E.l. Du Pont de Nemours and Company, Nestle S.A., Archer Daniels Midland, Kerry Group, Danlac Canada Inc., Lifeway Foods Inc., Groupe Danone, Koninklijke DSM N.V., and Groupe Danone. Players within the market are adopting product innovation as their key strategy. Players are also participating in mergers and acquisitions to expand their market and cater to their customers worldwide. Some companies are striving to popularize kefir so as to fuel their demand. Introducing different flavors will also be another strategy, states Transparency Market Research (TMR).

As per the report by TMR, the global kelfir market will rise from US$1,300 mn in 2016 to US$2154.9 mn by 2025, exhibiting a 5.9% from 2017 to 2025. On the basis of geography, Europe accounted for 50% of the market in 2016, with the U.K. leading in terms of contribution, trailed by Germany. On the basis of flavor, the regular kefir segment is leading. By type, the market will be led by organic kefir on account of their health benefits. However, the frozen kefir segment will expand at a rapid pace.

High Demand from Lactose Intolerant People to Drive Kefir Market

The global kefir market is witnessing a high demand on account of the health benefits associated with kefir. Kefir is also fermented probiotic drink and is loaded with vital nutrients. Kefir is highly demanded by diet conscious consumers and is recommended for fitness regimes. Obese people and patients suffering from gastric consume kefir so as to improve their metabolism and for smoothening the bowel movement. Kefir is also said to be beneficial for improving lactose intolerance and is similar to yogurt, containing bacteria, helping in lactose digestion. Kefir destroys bacterial cells in the intestinal tract and release enzymes for digesting lactose, benefitting those who are lactose intolerant. Many consumers are seeking protein alternatives. This will auger the growth of the kefir market.

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Mental Block Regarding Consumption of Kefir to Hamper Growth of Market

Lack of adequate awareness about the health benefits of kefir is expected to restrict the growth of the market. Despite knowing that kefir is harmless, the mental block regarding the consumption of kefir will hamper the growth of the market. The cost of production is also high and this will be another reason why consumers do not buy kefir. The cost of raw material, machinery, and plant space will also hinder the growth of the market.

Global Kefir Market: Rising Consumption of Health-benefitting Foods Boosts Growth, says TMR

The global kefir market envisaged in a recent report by Transparency Market Research (TMR), is said to be dominated by players such as Lifeway Foods Inc., E.l. Du Pont de Nemours and Company, Hain Celestial, Archer Daniels Midland, Nestle S.A., Kerry Group, Groupe Danone, Danlac Canada Inc., Döhler Group and Koninklijke DSM N.V.

According to the report by Transparency Market Research, the overall opportunity in the global kefir market was worth US$1,300 mn in 2016. Expanding at a CAGR of 5.9% between 2017 and 2025, the market is likely to present an opportunity of US$2154.9 mn by the end of the forecast period in 2025.

Europe Likely to Remain Dominant Regional Segment

The report considers frozen kefir, organic kefir, low fat content kefir, and Greek kefir as the key type segments of the global kefir market. Organic kefir presently leads among other type segments primarily due to its health benefits. The segment of frozen kefir, however, is anticipated to witness the most rapid growth over the report’s forecast period.

By flavor, the market has been bifurcated into regular kefir and flavored kefir. Regular kefir accounted for the dominant share of the market in 2016.

Geography-wise, the report divides the global kefir market into North America, Europe, Asia Pacific, the Middle East and Africa, and Latin America. With a share of more than 50%, Europe acquired the leading position in the market in 2016. The U.K. followed by Germany were the key domestic markets for kefir in Europe.

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Yogurt-like Composition that Smoothens Bowel Movement Boosts Demand

“The kefir market has been witnessing steady growth over the years as increasing consumption of health-benefitting foods is a general trend observed across the world,” according to TMR’s lead analyst The kefir market is primarily driven by the health benefits of kefir combined with an array of applications of kefir in food and beverage products. Kefir is a fermented probiotic drink and is loaded with essential nutrients. Kefir is considered to be very healthy for diet conscious consumers and is often recommended for fitness regimes. Further, kefir is also advised to obese and individuals with gastric patients to improve their metabolism and smoothen the bowel movement.

Furthermore, kefir is said to be beneficial for improving lactose intolerance. Being similar to yogurt, kefir contains many useful bacteria that help in lactose digestion. This is because consuming kefir results in destroying bacterial cells in the intestinal tract and in turn release enzymes for better digestion of lactose. This benefits individuals who are lactose intolerant.

With rising health consciousness among individuals and consumers looking for protein alternatives, the kefir market is expected to receive a fillip.

Mental block of Lactose Intolerant Individuals Inhibits Growth

Proving to be a roadblock to the growth of kefir market is mind block of lactose intolerant consumers due to lack of adequate awareness about the health benefits of kefir. Lactose intolerant consumers comprise approximately 65% of the human population globally. The condition is usually present at birth and lasts till adulthood. Despite known that kefir is harmless for this segment, consumers have a mental block regarding consumption of this product.

The review presented is based on the findings of a report by Transparency Market Research, titled “Kefir Market (Type - Frozen Kefir, Organic Kefir, Low Fat Content Kefir, and Greek Kefir; Flavor - Regular and Flavored; Application - Dietary Supplement, Sauces & Dips, Drinks and Smoothies, and Pharmaceuticals) - Global Industry Analysis, Size, Share, Growth, Trends and Forecast, 2017 - 2025.”

The global kefir market is segmented as follows:

Global Kefir Market, by Type

• Frozen Kefir
• Organic Kefir
• Low Fat Content Kefir
• Greek Kefir

Global Kefir Market, by Flavor

• Regular
• Flavored

Global Kefir Market, by Application

• Dietary Supplements
• Sauces and Dips
• Drinks and Smoothies
• Pharmaceuticals
• Others