alcohol
market, which estimated that more than INR 2.5 trillion worth
of alcohol was consumed in 2016. The study further projected that
consumption of alcohol in India is less likely to decline in the
years to come. By the end of 2026, more than 14 billion litres of
alcohol will be sold across India.
According
to the report, revenues amassed from sales of alcohol in India will
soar vigorously at 7.4% CAGR, and reach INR 5.1 trillion value by the
end of 2026. In terms of volume, India’s alcohol consumption in
2016 has been estimated to have surpassed 8 billion litres and will
grow at 5.5% CAGR in the due course of forecast period. An in-depth
analysis on India’s alcohol distribution indicated that just above
three-fourth of alcohol consumed in the country is government
controlled. In 2016, alcohol distributed in India through open market
sales made revenues worth over INR 400 billion. Meanwhile, about 550
million litres of alcohol was auctioned in India by the end of 2016.
India’s
Alcohol Market: Report Highlights
- Nearly two-third of India’s alcohol revenues will be accounted by sales of Indian-made foreign liquor (IMFL)
- In 2016, more than 1,800 million litres of strong beer was consumed in India
- By the end of 2026, white wine sales in India will have brought in an estimated INR 16.8 billion in revenues
- Revenues amassed from sale of country liquor in India will have soared at 5.5% CAGR
- Whisky will be the most-preferred type of alcohol in India, while sales of white spirits will grow at more than 11% CAGR
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Key
findings of the report, titled “Alcohol Market: India Industry
Analysis and Opportunity Assessment, 2016-2026,” projected that
Southern and Western states of India will continue to contribute to
more than 80% of alcohol revenues through 2026. Bangalore’s SAB
Miller India Ltd. and United Spirits Ltd., and Mumbai-based
Tilaknagar Industries Ltd. and Allied Blenders & Distillers Pvt.
Ltd. are key players partaking in the growth of India’s alcohol
market.
Meanwhile,
the consumption of alcohol will witness a considerable dip in India’s
northern and eastern zone. Even still, a majority of alcohol
manufacturers & suppliers in India are originating from New
Delhi. Companies such as Carlsberg India Pvt. Ltd., SOM Distilleries
& Breweries Group, Radico Khaitan Limited, Globus Spirits, and
Jagatjit Industries Ltd. are based in and around the country’s
capital. Shimla’s Mohan Meakin Ltd. and Daman’s Khemani Group are
also recognised as some of the leading alcohol manufacturer in India.
Over
90% of Indian Alcoholics are Men
Among
every ten alcohol consumers in India, nine of them will most probably
be men; leaving a slight chance that the tenth one is a woman. With
more than 90% stake in India’s alcohol revenues, the country’s
men will be offering over INR 4.7 trillion for consuming alcohol by
the end of 2026. Likewise, Indian women are also likely to increase
their contribution to the Indian alcohol market. During the forecast
period, revenues accounted by sales of alcohol to Indian women will
have soared at the fastest pace, registering a stellar CAGR of 8.6%.
Consumption
of alcohol containing molasses as key ingredients will remain higher
in India. Grains will also serve to be a preferred raw ingredient
used for producing alcohol in India. Although, production of alcohol
through agricultural produce such as fruits & vegetable will
remain negligent till the end of 2026. The report also anticipates
that consumers will be more inclined towards buying Indian-made
liquor – regardless of it being a foreign or Indian brand.
Consumption of foreign liquor bottled in India is also likely to
grow, but showcasing a marginal degree of increment.
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