Western
Europe expected to be the dominant market in terms of value and
volume throughout the forecast period
The
Western Europe market led the global
barley market in 2016 with more than 25% market share. This
market is anticipated to reach a market valuation in excess of US$
8000 Mn by 2026, recording a value CAGR of 3.7% during the forecast
period. Besides Western Europe, the North America, Latin America, and
the Asia Pacific and Japan barley markets are projected to witness
good growth during the period of assessment. Rapid increase in the
usage of barley in the food and beverages industry is expected to
fuel market growth in these regions.
Within
the Latin America region, Argentina is anticipated to be the highest
contributor to regional market growth in terms of revenue,
registering a value CAGR of 3.1%. The Argentina barley market is
estimated to record incremental value of more than US$ 225 Mn between
2016 and 2026. Mexico is also expected to witness significant growth
in the coming decade. The Mexico barley market is estimated to
represent incremental opportunity in excess of US$ 140 Mn between
2016 and 2026 and register a CAGR of 3.4% in terms of revenue during
the forecast period. Growing awareness regarding the health benefits
of barley coupled with an easy availability of grains is anticipated
to boost revenue growth of the Mexico barley market. The Brazil
barley market is expected to project exponential growth in terms of
revenue during the forecast period. This market is estimated to
register a value CAGR of 3.6% during the forecast period.
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Mergers
and collaborations strengthening the framework of the global barley
market
Cargill
Incorporated offers a broad range of malt products derived from
barley. The company has a strong sales network in Argentina,
Australia, Belgium, Canada, Germany, Japan, Russia, Spain and the
U.S. In 2010, the company formed a joint venture with Grupo Modelo,
S.A.B. de C.V., a Mexico-based beer manufacturer, to form
InteGrowMalt LLC, to produce malt and barley products. This JV was in
line with the company’s organic strategy of acquisitions and
collaborations to enhance its product offerings. GrainCorp, a leading
food ingredients and agribusiness company with presence in over 30
countries globally, offers a wide range of malt products derived from
barley and wheat. The company has malt production facilities in
Australia, Canada, the U.S., the U.K. and Germany. In 2011, the
company acquired German Malt GmbH and Co., a Germany-based company,
with an objective to expand its malt business in Europe. The company
focusses on establishing new production facilities to cater to an
increasing demand from the global market. In 2015, Malteurop Group,
another leading global barley malt manufacturer with presence in more
than 14 countries across Europe, North America, Oceania, and Asia
announced plans to upgrade its production facility in Geelong,
Australia to cater to an increasing demand for malt in the Asia
Pacific market.
“The
global barley market is shifting rapidly. A high usage of barley in
alcoholic products is likely to boost revenue growth of the barley
market in the Latin America region. However, in the developed
regions, usage of barley will be predominantly witnessed in the
animal feed industry.” --- Analyst – Food and Beverages, Future
Market Insights
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