Baby Food Market: Infant Formula Sales to Record Rapid Growth up to 2022

Products catering to the nutritional needs of babies are of great value for parents who actively seek new & improved infant formulas and easy-to-digest baby foods. Being one of the fastest-growing retail product in the food & beverage sector, baby foods continue to gain grounds by capitalising on increasing consumer spending of middle-class parents across all parts of the world. Lifestyle trends stapled to urban cultures have instrumented the emergence of working women, majority of whom are mothers. Against this backdrop, baby foods serve as the ideal substitutes for breast milk, and help in providing optimum nutrition to babies. Although, companies manufacturing baby foods continue face stiff competition with respect to development of new food formulas and strict safety standards.

For parents, nothing is as precious as their new-born baby, which makes baby foods the most valuable product in their grocery cart. This soft and easily-consumed food is produced to replace breast milk without lowering the basic nutrition needed to ensure a healthy growth in babies. Currently, baby foods are available in the prepared form, dried form, and as infant formulas.

Infant formulas will outpace dried baby foods towards the end of 2022

The global market for baby foods is estimated to reach US$ 62 Bn in value by the end of 2022, reflecting a moderate CAGR during the assessment period, 2017-2022. Factors such as increasing population of working mothers, rising awareness regarding the benefits of organic baby foods, and higher birth-rates recorded in different regions are expected to drive the demand for baby foods over the period of next five years.

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The report projects that demand for dried baby foods is expected to remain dominant in the global market throughout the forecast period. However, the global sales of infant formulas are expected to witness speedier growth compared to other products available in the baby foods market. By the end of 2022, infant formulas sold across the globe are projected to reflect more than 6% CAGR. During this assessment period, revenues procured from global sales of dried baby foods will reflect the lowest CAGR, indicating an uptick in adoption of infant formulas over dried baby foods. Prepared baby foods will also witness lucrative demand, and account for around one-third of global baby food revenues throughout the forecast period.

Competitive Landscape

Manufacturing baby foods is a meticulous task that requires attention to eliminating elements causing health problems to babies. Tender age of the babies, coupled with their nascent digestive capacities, makes baby food manufacturing difficult, even for multinational food & beverage companies. The report observes companies such as Nestlé S.A., Mead Johnson & Company, LLC, Cargill Inc., The Hain Celestial Group, Inc., Hero Group A.G., Danone, The Kraft Heinz Company, Bellamy Organics, DSM, Arla Foods amba, Abbott Laboratories, Perrigo Company, and Campbell soups Company as active players in the global market for baby foods during the forecast period. These companies will be focusing to capitalizing on the shift to organic baby food over conventional baby foods. Introduction to improved infant formulas will also help these manufacturers extend their baby food product lines.