North
America Yogurt Market: Overview
Yogurt
is a diary product. Yogurt is produced by fermentation of milk by
bacterial treatment. The bacteria in the presence of lactose in milk,
produces lactic acid. The lactic acid produced by the bacterial
treatment reacts with milk protein to impart the texture and taste of
yogurts. Yogurt is generally produced from cows’ milk as it is
readily available all across the world. Non-dairy yogurts are also
gaining popularity among consumers. Non-dairy yogurts are prepared
from non-dairy sources such as plant oils. Soy oil and coconut oil
are the major sources of non-dairy yogurts. However, dairy based
yogurts are by far the largest category of yogurts. Yogurts have
steady demand amongst consumers from the advent of the dairy
industry. In the last couple of decades the yogurt market has
experienced multifold growth owing to product diversification and
improved packaging leading to increased shelf life.
North
America Yogurt Market: Segmentation
Traditional
yogurt and Greek yogurts are by far the major product types in the
North American yogurt
market. Traditional and Greek yogurt together accounted for
almost 75% of the total yogurt market demand, by revenue, in 2015.
Since the last decade, the rising demand of Greek yogurt has been a
driving force for the growth of the demand for yogurt in North
America. Greek yogurt accounted for only 1-2% of the market share in
the U.S. yogurt market in 2004. Owing to the high degree of
penetration in the U.S. market, Greek yogurts accounted for almost
40% of the yogurts market in the U.S. in 2015.
Yogurt
products are sold in several major packaging containers, namely:
cups, pouch, tubs and jars. Out of all these packaged containers,
cups hold the largest market share in 2015 accounting for almost 70%
of the North American yogurt market. Cups and pouch are the easy to
use and easy to dispose packaged containers. Packaging plays a
crucial role in the success of a desert items such as yogurt. Hence
companies are investing considerable amount on the development and
diversification of packaging materials to reduce cost, increase
product attractiveness among consumer and also to increase the shelf
life of the packaged products.
North
America Yogurt Market: Regional Outlook
By
geography, the North America yogurt market is segmented into U.S. and
Rest of North America. Per person per year yogurt consumption in
Canada is substantially higher with respect to the U.S. However, the
higher population and presence of major players in the U.S. is
driving the U.S. yogurts market. Per person per year yogurt
consumption in U.S. was 7.7 in 2015. Whereas, per person per year
yogurt consumption of yogurt was recorded at 11 kg in 2015. Low per
person per year consumption of yogurt is expected to be a major
restrain for the growth of the North America yogurt market demand.
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North
America Yogurt Market: Scope
For
better understanding of the market dynamics, the report also
highlights on the company market share of major players in 2015
versus the market share in 2016. In addition, the report also
provides detailed analysis on per person per year in major countries
across the world. Market attractiveness analysis of yogurts market by
the product types has also been incorporated in the study, in
addition to the drivers, restraints and opportunity in the North
America yogurts market.
Key
Players Mentioned in the Report are:
The
report provides company market share analysis of the various industry
participants. Key players have also been profiled on the basis of
company overview, financial overview, business strategies and recent
developments. Major market participants profiled in this report are
Dannon Inc. (U.S.), Fage International S.A (Luxembourg), Chobani, LLC
(U.S.), Yoplait USA, INC (U.S.), Noosa Yogurt LLC (U.S.), The
Icelandic Milk and Skyr Corporation (U.S.), Stonyfield Farm (U.S.),
Annie's Homegrown (U.S.), AtlantaFresh (U.S.) and Berkeley Farms
(U.S.) among others.
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