North America Yogurt Market: Investments in Emerging Economies to Augur Well

Yogurt is a diary product. Yogurt is produced by fermentation of milk by bacterial treatment. The bacteria in the presence of lactose in milk, produces lactic acid. The lactic acid produced by the bacterial treatment reacts with milk protein to impart the texture and taste of yogurts. Yogurt is generally produced from cows’ milk as it is readily available all across the world. Non-dairy yogurts are also gaining popularity among consumers. Non-dairy yogurts are prepared from non-dairy sources such as plant oils. Soy oil and coconut oil are the major sources of non-dairy yogurts. However, dairy based yogurts are by far the largest category of yogurts. Yogurts have steady demand amongst consumers from the advent of the dairy industry. In the last couple of decades the yogurt market has experienced multifold growth owing to product diversification and improved packaging leading to increased shelf life. 

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Traditional yogurt and Greek yogurts are by far the major product types in the North American yogurt market. Traditional and Greek yogurt together accounted for almost 75% of the total yogurt market demand, by revenue, in 2015. Since the last decade, the rising demand of Greek yogurt has been a driving force for the growth of the demand for yogurt in North America. Greek yogurt accounted for only 1-2% of the market share in the U.S. yogurt market in 2004. Owing to the high degree of penetration in the U.S. market, Greek yogurts accounted for almost 40% of the yogurts market in the U.S. in 2015. 

Yogurt products are sold in several major packaging containers, namely: cups, pouch, tubs and jars. Out of all these packaged containers, cups hold the largest market share in 2015 accounting for almost 70% of the North American yogurt market. Cups and pouch are the easy to use and easy to dispose packaged containers. Packaging plays a crucial role in the success of a desert items such as yogurt. Hence companies are investing considerable amount on the development and diversification of packaging materials to reduce cost, increase product attractiveness among consumer and also to increase the shelf life of the packaged products. 

By geography, the North America yogurt market is segmented into U.S. and Rest of North America. Per person per year yogurt consumption in Canada is substantially higher with respect to the U.S. However, the higher population and presence of major players in the U.S. is driving the U.S. yogurts market. Per person per year yogurt consumption in U.S. was 7.7 in 2015. Whereas, per person per year yogurt consumption of yogurt was recorded at 11 kg in 2015. Low per person per year consumption of yogurt is expected to be a major restrain for the growth of the North America yogurt market demand. 

For better understanding of the market dynamics, the report also highlights on the company market share of major players in 2015 versus the market share in 2016. In addition, the report also provides detailed analysis on per person per year in major countries across the world. Market attractiveness analysis of yogurts market by the product types has also been incorporated in the study, in addition to the drivers, restraints and opportunity in the North America yogurts market. 

The report provides company market share analysis of the various industry participants. Key players have also been profiled on the basis of company overview, financial overview, business strategies and recent developments. Major market participants profiled in this report are Dannon Inc. (U.S.), Fage International S.A (Luxembourg), Chobani, LLC (U.S.), Yoplait USA, INC (U.S.), Noosa Yogurt LLC (U.S.), The Icelandic Milk and Skyr Corporation (U.S.), Stonyfield Farm (U.S.), Annie’s Homegrown (U.S.), AtlantaFresh (U.S.) and Berkeley Farms (U.S.) among others.

North America Yogurt Market: Presence of Various Flavors Aids Market to Grow

Yogurt is a diary product. Yogurt is produced by fermentation of milk by bacterial treatment. The bacteria in the presence of lactose in milk, produces lactic acid. The lactic acid produced by the bacterial treatment reacts with milk protein to impart the texture and taste of yogurts. Yogurt is generally produced from cows’ milk as it is readily available all across the world. Non-dairy yogurts are also gaining popularity among consumers. Non-dairy yogurts are prepared from non-dairy sources such as plant oils. Soy oil and coconut oil are the major sources of non-dairy yogurts. However, dairy based yogurts are by far the largest category of yogurts. Yogurts have steady demand amongst consumers from the advent of the dairy industry. In the last couple of decades the yogurt market has experienced multifold growth owing to product diversification and improved packaging leading to increased shelf life. 

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Traditional yogurt and Greek yogurts are by far the major product types in the North American yogurt market. Traditional and Greek yogurt together accounted for almost 75% of the total yogurt market demand, by revenue, in 2015. Since the last decade, the rising demand of Greek yogurt has been a driving force for the growth of the demand for yogurt in North America. Greek yogurt accounted for only 1-2% of the market share in the U.S. yogurt market in 2004. Owing to the high degree of penetration in the U.S. market, Greek yogurts accounted for almost 40% of the yogurts market in the U.S. in 2015. 

Yogurt products are sold in several major packaging containers, namely: cups, pouch, tubs and jars. Out of all these packaged containers, cups hold the largest market share in 2015 accounting for almost 70% of the North American yogurt market. Cups and pouch are the easy to use and easy to dispose packaged containers. Packaging plays a crucial role in the success of a desert items such as yogurt. Hence companies are investing considerable amount on the development and diversification of packaging materials to reduce cost, increase product attractiveness among consumer and also to increase the shelf life of the packaged products. 

By geography, the North America yogurt market is segmented into U.S. and Rest of North America. Per person per year yogurt consumption in Canada is substantially higher with respect to the U.S. However, the higher population and presence of major players in the U.S. is driving the U.S. yogurts market. Per person per year yogurt consumption in U.S. was 7.7 in 2015. Whereas, per person per year yogurt consumption of yogurt was recorded at 11 kg in 2015. Low per person per year consumption of yogurt is expected to be a major restrain for the growth of the North America yogurt market demand. 

For better understanding of the market dynamics, the report also highlights on the company market share of major players in 2015 versus the market share in 2016. In addition, the report also provides detailed analysis on per person per year in major countries across the world. Market attractiveness analysis of yogurts market by the product types has also been incorporated in the study, in addition to the drivers, restraints and opportunity in the North America yogurts market. 

The report provides company market share analysis of the various industry participants. Key players have also been profiled on the basis of company overview, financial overview, business strategies and recent developments. Major market participants profiled in this report are Dannon Inc. (U.S.), Fage International S.A (Luxembourg), Chobani, LLC (U.S.), Yoplait USA, INC (U.S.), Noosa Yogurt LLC (U.S.), The Icelandic Milk and Skyr Corporation (U.S.), Stonyfield Farm (U.S.), Annie’s Homegrown (U.S.), AtlantaFresh (U.S.) and Berkeley Farms (U.S.) among others.

Rising Preference for Healthy Lifestyle Aids North America Yogurt Market

Yogurt is an important part of diet and has assumed an integral role in changing lifestyles of several consumers. A dairy product made by fermentation of milk using a bacterial treatment, yogurt is gaining remarkable popularity due to its nutritional value. The report anticipates that yogurt will continue to have a steady demand over the next few years as the dairy industry grows at a remarkable pace. Analysts project that the North America yogurt market will benefit with product diversification and improved packaging methods that have enhanced the shelf life of the product. According to the research report, the North America yogurt market stood at US$11.18 bn in 2015 and is poised to be worth US$14.59 bn by 2024. During the forecast period of 2016 and 2024, the overall market is projected to surge at a CAGR of 3.0% 

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On the basis of products, the North America yogurt market is segmented into Australian yogurt, Icelandic yogurt, Greek yogurt, non-dairy yogurt, kids’ yogurt, and traditional yogurt amongst others. The introduction of a wide range of yogurts besides the traditional yogurt has augmented the demand in the recent years. Unlike the traditional yogurt, the others are strained, which makes them thicker and denser and loaded with protein. Thus, several health-conscious consumers are opting for this type of yogurt due to its nutritional benefits. The indigenous flavoring of yogurts pertaining to the regions their hail from is also giving the overall market a massive impetus. Furthermore, since kids’ yogurt is made from organic sources with additional flavors, it has garnered special interest amongst parents who are on a constant lookout for healthy, organic food items. 

The report projects that the Greek and traditional yogurt will dominate the North America market throughout the forecast period. Collectively, these products accounted for a whopping share of 75% in the overall market in terms of revenue in 2015. High demand for Greek yogurt across the U.S. and its relentless penetration across the country helped the product segment accrue a share of about 40% in in the U.S. yogurt market in 2015. 

On the basis of packaging, the North America yogurt market is divided into tubs, jars, pouch, and cups. In 2015, cups held a significant share in the overall market accounting for nearly 70% of it. The convenience of using and disposing of pouches and cups has garnered to two packaging types incredible popularity in recent times. These packaging segments are also expected to benefit from attractive designs being made in cups and pouches for seeking consumer attention. 

The low cost of packing of cups is also expected to boost the demand for cups to package various types of yogurts during the forecast period. Analysts anticipate that pouch segment will exhibit a rapid growth rate in the coming years as well. On the other hand, demand for bottles and tubs is anticipated to lose a sizeable market share to the growing uptake of cups and pouch packaging segments in the coming few years.

The key players operating in the North America yogurt market are Dannon Inc., Fage International S.A., Chobani, LLC, Yoplait USA, INC, Noosa Yogurt LLC, The Icelandic Milk and Skyr Corporation, Stonyfield Farm, Annie’s Homegrown, AtlantaFresh, and Berkeley Farms.

North America Yogurt Market Driven by Increasing Health Conscious Population

Yogurt is an important part of diet and has assumed an integral role in changing lifestyles of several consumers. A dairy product made by fermentation of milk using a bacterial treatment, yogurt is gaining remarkable popularity due to its nutritional value. The report anticipates that yogurt will continue to have a steady demand over the next few years as the dairy industry grows at a remarkable pace. Analysts project that the North America yogurt market will benefit with product diversification and improved packaging methods that have enhanced the shelf life of the product. According to the research report, the North America yogurt market stood at US$11.18 bn in 2015 and is poised to be worth US$14.59 bn by 2024. During the forecast period of 2016 and 2024, the overall market is projected to surge at a CAGR of 3.0% 

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On the basis of products, the North America yogurt market is segmented into Australian yogurt, Icelandic yogurt, Greek yogurt, non-dairy yogurt, kids’ yogurt, and traditional yogurt amongst others. The introduction of a wide range of yogurts besides the traditional yogurt has augmented the demand in the recent years. Unlike the traditional yogurt, the others are strained, which makes them thicker and denser and loaded with protein. Thus, several health-conscious consumers are opting for this type of yogurt due to its nutritional benefits. The indigenous flavoring of yogurts pertaining to the regions their hail from is also giving the overall market a massive impetus. Furthermore, since kids’ yogurt is made from organic sources with additional flavors, it has garnered special interest amongst parents who are on a constant lookout for healthy, organic food items.

The report projects that the Greek and traditional yogurt will dominate the North America market throughout the forecast period. Collectively, these products accounted for a whopping share of 75% in the overall market in terms of revenue in 2015. High demand for Greek yogurt across the U.S. and its relentless penetration across the country helped the product segment accrue a share of about 40% in in the U.S. yogurt market in 2015. 

On the basis of packaging, the North America yogurt market is divided into tubs, jars, pouch, and cups. In 2015, cups held a significant share in the overall market accounting for nearly 70% of it. The convenience of using and disposing of pouches and cups has garnered to two packaging types incredible popularity in recent times. These packaging segments are also expected to benefit from attractive designs being made in cups and pouches for seeking consumer attention. 

The low cost of packing of cups is also expected to boost the demand for cups to package various types of yogurts during the forecast period. Analysts anticipate that pouch segment will exhibit a rapid growth rate in the coming years as well. On the other hand, demand for bottles and tubs is anticipated to lose a sizeable market share to the growing uptake of cups and pouch packaging segments in the coming few years.

The key players operating in the North America yogurt market are Dannon Inc., Fage International S.A., Chobani, LLC, Yoplait USA, INC, Noosa Yogurt LLC, The Icelandic Milk and Skyr Corporation, Stonyfield Farm, Annie’s Homegrown, AtlantaFresh, and Berkeley Farms.

North America Yogurt Market: Rise in Disposable Income & Product Innovation Augments Market Growth

Yogurt is an important part of diet and has assumed an integral role in changing lifestyles of several consumers. A dairy product made by fermentation of milk using a bacterial treatment, yogurt is gaining remarkable popularity due to its nutritional value. The report anticipates that yogurt will continue to have a steady demand over the next few years as the dairy industry grows at a remarkable pace. Analysts project that the North America yogurt market will benefit with product diversification and improved packaging methods that have enhanced the shelf life of the product. According to the research report, the North America yogurt market stood at US$11.18 bn in 2015 and is poised to be worth US$14.59 bn by 2024. During the forecast period of 2016 and 2024, the overall market is projected to surge at a CAGR of 3.0% 

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On the basis of products, the North America yogurt market is segmented into Australian yogurt, Icelandic yogurt, Greek yogurt, non-dairy yogurt, kids’ yogurt, and traditional yogurt amongst others. The introduction of a wide range of yogurts besides the traditional yogurt has augmented the demand in the recent years. Unlike the traditional yogurt, the others are strained, which makes them thicker and denser and loaded with protein. Thus, several health-conscious consumers are opting for this type of yogurt due to its nutritional benefits. The indigenous flavoring of yogurts pertaining to the regions their hail from is also giving the overall market a massive impetus. Furthermore, since kids’ yogurt is made from organic sources with additional flavors, it has garnered special interest amongst parents who are on a constant lookout for healthy, organic food items. 

The report projects that the Greek and traditional yogurt will dominate the North America market throughout the forecast period. Collectively, these products accounted for a whopping share of 75% in the overall market in terms of revenue in 2015. High demand for Greek yogurt across the U.S. and its relentless penetration across the country helped the product segment accrue a share of about 40% in in the U.S. yogurt market in 2015. 

On the basis of packaging, the North America yogurt market is divided into tubs, jars, pouch, and cups. In 2015, cups held a significant share in the overall market accounting for nearly 70% of it. The convenience of using and disposing of pouches and cups has garnered to two packaging types incredible popularity in recent times. These packaging segments are also expected to benefit from attractive designs being made in cups and pouches for seeking consumer attention.

The low cost of packing of cups is also expected to boost the demand for cups to package various types of yogurts during the forecast period. Analysts anticipate that pouch segment will exhibit a rapid growth rate in the coming years as well. On the other hand, demand for bottles and tubs is anticipated to lose a sizeable market share to the growing uptake of cups and pouch packaging segments in the coming few years. 

The key players operating in the North America yogurt market are Dannon Inc., Fage International S.A., Chobani, LLC, Yoplait USA, INC, Noosa Yogurt LLC, The Icelandic Milk and Skyr Corporation, Stonyfield Farm, Annie’s Homegrown, AtlantaFresh, and Berkeley Farms.

North America Yogurt Market: Presence of Various Flavors, Aids Market to Grow

The North America yogurt market is consolidate in nature, notices Transparency Market Research. Five global players which are Private Label, Chobani, Fage Danone, and Yoplait, holds a whopping of 74.3% of the overall share in the region. Certain strategies have aided these players in the region to have a strong customer base in the region. Of these, product innovation have not only augmented the sales rate, but also provided product differentiation, this have helped in formulating brand names. Apart from these, manufactures are focusing on attractive packaging, which is likely to make customer turn around their heads. This is also anticipated to aid the market to fetch stupendous growth rate. 

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According to a report by TMR, the global North America yogurt market is anticipated to witness an impressive rise of 3.0% CAGR during the forecast period. The market which was valued at US$11.8 bn in 2015 is predicted to touch US$14.59 bn by the end of the assessed period. 

On the basis of packaging, the North America yogurt market can be segregated into cups, tubs, pouches, and jars. Of these, cup packaging witnessed a significant rise in uptake owing to the convenience and eye catching packaging by the various manufacturers. Cup packaging nearly held a noteworthy share of 70% in the market recently. On the basis of geography, the U.S leads the market owing to a significant amount of contribution from the country. The U.S is anticipated to see a steady rise of 3.0% CAGR. 

The North America yogurt market is mainly driven by the increasing health conscious population. Various health benefits associated with yogurt is making people in the region opt for it. Rising awareness among individuals regarding the weight reduction by consuming yogurt is prophesized to help the market grow. Increase cases of obesity, particularly in the U.S due to increased consumption of canned foods, processed foods, and fast foods have helped the market to grow. Apart from these, increase in disposable income in the reason along with changing dietary styles of people is fueling the market growth. Another factor which is considered to burgeon the market is the easy availability of yogurt, even in the developing areas of the region. Product innovation is considered to favor the growth of market, for instance, players are coming up with low fat yogurt for weight conscious people. 

Increasing demand for product with no or minimal amount of artificial additives and preservatives is likely to take market to new heights. Availability of various flavors of yogurt such as Greek yogurt, Icelandic yogurt, Australian yogurt, traditional yogurt, non-dairy yogurt, and kids’ yogurt is anticipated to stoke market growth. Use of yogurt in various cuisines is also anticipated is likely to foster market. . Presence of abundant international and regional raw material suppliers in the region is likely to aid the market to grow smoothly. Low cost of raw materials required for manufacturing yogurt is likely to abode well with market growth. 

North America Yogurt Market to Expand at 8.2% CAGR from 2016 to 2024

The North America yogurt market is consolidate in nature, notices Transparency Market Research. Five global players which are Private Label, Chobani, Fage Danone, and Yoplait, holds a whopping of 74.3% of the overall share in the region. Certain strategies have aided these players in the region to have a strong customer base in the region. Of these, product innovation have not only augmented the sales rate, but also provided product differentiation, this have helped in formulating brand names. Apart from these, manufactures are focusing on attractive packaging, which is likely to make customer turn around their heads. This is also anticipated to aid the market to fetch stupendous growth rate. 

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According to a report by TMR, the global North America yogurt market is anticipated to witness an impressive rise of 3.0% CAGR during the forecast period. The market which was valued at US$11.8 bn in 2015 is predicted to touch US$14.59 bn by the end of the assessed period.

On the basis of packaging, the North America yogurt market can be segregated into cups, tubs, pouches, and jars. Of these, cup packaging witnessed a significant rise in uptake owing to the convenience and eye catching packaging by the various manufacturers. Cup packaging nearly held a noteworthy share of 70% in the market recently. On the basis of geography, the U.S leads the market owing to a significant amount of contribution from the country. The U.S is anticipated to see a steady rise of 3.0% CAGR.

The North America yogurt market is mainly driven by the increasing health conscious population. Various health benefits associated with yogurt is making people in the region opt for it. Rising awareness among individuals regarding the weight reduction by consuming yogurt is prophesized to help the market grow. Increase cases of obesity, particularly in the U.S due to increased consumption of canned foods, processed foods, and fast foods have helped the market to grow. Apart from these, increase in disposable income in the reason along with changing dietary styles of people is fueling the market growth. Another factor which is considered to burgeon the market is the easy availability of yogurt, even in the developing areas of the region. Product innovation is considered to favor the growth of market, for instance, players are coming up with low fat yogurt for weight conscious people.

Increasing demand for product with no or minimal amount of artificial additives and preservatives is likely to take market to new heights. Availability of various flavors of yogurt such as Greek yogurt, Icelandic yogurt, Australian yogurt, traditional yogurt, non-dairy yogurt, and kids’ yogurt is anticipated to stoke market growth. Use of yogurt in various cuisines is also anticipated is likely to foster market. . Presence of abundant international and regional raw material suppliers in the region is likely to aid the market to grow smoothly. Low cost of raw materials required for manufacturing yogurt is likely to abode well with market growth.

Rising Preference for Healthy Lifestyle Aids North America Yogurt Market to Exhibit 3.0% of CAGR

The North America yogurt market is consolidate in nature, notices Transparency Market Research. Five global players which are Private Label, Chobani, Fage Danone, and Yoplait, holds a whopping of 74.3% of the overall share in the region. Certain strategies have aided these players in the region to have a strong customer base in the region. Of these, product innovation have not only augmented the sales rate, but also provided product differentiation, this have helped in formulating brand names. Apart from these, manufactures are focusing on attractive packaging, which is likely to make customer turn around their heads. This is also anticipated to aid the market to fetch stupendous growth rate.

Request to view Sample Report: https://www.transparencymarketresearch.com/sample/sample.php?flag=S&rep_id=1043

According to a report by TMR, the global North America yogurt market is anticipated to witness an impressive rise of 3.0% CAGR during the forecast period. The market which was valued at US$11.8 bn in 2015 is predicted to touch US$14.59 bn by the end of the assessed period.

On the basis of packaging, the North America yogurt market can be segregated into cups, tubs, pouches, and jars. Of these, cup packaging witnessed a significant rise in uptake owing to the convenience and eye catching packaging by the various manufacturers. Cup packaging nearly held a noteworthy share of 70% in the market recently. On the basis of geography, the U.S leads the market owing to a significant amount of contribution from the country. The U.S is anticipated to see a steady rise of 3.0% CAGR.

Rise in Disposable Income and Product Innovation Augments Market Growth

The North America yogurt market is mainly driven by the increasing health conscious population. Various health benefits associated with yogurt is making people in the region opt for it. Rising awareness among individuals regarding the weight reduction by consuming yogurt is prophesized to help the market grow. Increase cases of obesity, particularly in the U.S due to increased consumption of canned foods, processed foods, and fast foods have helped the market to grow. Apart from these, increase in disposable income in the reason along with changing dietary styles of people is fueling the market growth. Another factor which is considered to burgeon the market is the easy availability of yogurt, even in the developing areas of the region. Product innovation is considered to favor the growth of market, for instance, players are coming up with low fat yogurt for weight conscious people.

Presence of Various Flavors, Aids Market to Grow

Increasing demand for product with no or minimal amount of artificial additives and preservatives is likely to take market to new heights. Availability of various flavors of yogurt such as Greek yogurt, Icelandic yogurt, Australian yogurt, traditional yogurt, non-dairy yogurt, and kids’ yogurt is anticipated to stoke market growth. Use of yogurt in various cuisines is also anticipated is likely to foster market. . Presence of abundant international and regional raw material suppliers in the region is likely to aid the market to grow smoothly. Low cost of raw materials required for manufacturing yogurt is likely to abode well with market growth.

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Yogurt Market Forecast By End-use Industry 2016-2024

The report projects that the Greek and traditional yogurt will dominate the North America market throughout the forecast period. Collectively, these products accounted for a whopping share of 75% in the overall market in terms of revenue in 2015. High demand for Greek yogurt across the U.S. and its relentless penetration across the country helped the product segment accrue a share of about 40% in in the U.S. yogurt market in 2015.

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According to the research report, the opportunity in the North America yogurt market is expected to be worth US$14.59 bn by 2024 as compared to US$11.18 bn in 2015. During the forecast years of 2016 and 2024, the overall market is expected to surge at a CAGR of 3.0%.

U.S. to Dominate North America Yogurt Market with 3.7% CAGR 2016–2024

The demand for traditional yogurt is projected to exhibit continued growth during the forecast period. By the end of 2024, the traditional yogurt segment is estimated to hold a share of 38.2% in the North America yogurt market. Greek yogurt will follow this lead quite closely. In terms of regions, the U.S. is likely to dominate the market as the country is projected to surge at a CAGR of 3.7% between 2016 and 2024.

Greek Yogurt Continues to Show Promise of Growth through Forecast Period as Preference Remains Steady

The yogurt market across North America received a massive impetus after the introduction of Greek yogurt. The revolution since then has garnered a significant clientele, which has continuously shaped the trajectory of the overall market. The demand for Greek yogurt, which holds about 40% share in the total market, is expected to be on the rise as it contains few carbohydrates and fats. This type of yogurt is known to be rich in proteins and calcium, which has been its key growth drivers amongst the fitness-conscious consumers. Today, the North America yogurt market is on the cusp of a revolution has several manufacturers in the market are introducing a variety of flavors to favor myriad palates.

The relentless growth of the dairy industry in the U.S. has also been fueling the North America yogurt market. “The large-scale operations of dairy industry, adoption of innovative technologies, and continuous efforts to bring in product diversification has changed perceptions about yogurt, putting it on pedestal amongst consumers seeking healthy food options,” states the lead author of this research report. The market has also benefitted with increasing investments from several big and small players, who have ardently diversified the product through methods of making and packaging. The changing lifestyles, improving disposable incomes, and growing awareness about living healthy lifestyles are all expected to make a significant difference to the soaring revenue of the North America Yogurt market in the near future.

Maturing Demand for Yogurts to Challenge Overall Market

Analysts suspect that the demand for Greek yogurt is likely to mature, which is likely to impact the sales in the forecast period. Owing to this reason, manufacturers will shift their focus to other types of yogurt, which might hamper the sales even more. Though the yogurt market is likely to mature, the potential for yogurt drinks is estimated to be relatively. These come in a wide range of flavors and are gaining popularity amongst consumers.

North America Yogurt Market Global Industry Analysis and Forecast Till 2024

North America Yogurt Market: Overview

Yogurt is a diary product. Yogurt is produced by fermentation of milk by bacterial treatment. The bacteria in the presence of lactose in milk, produces lactic acid. The lactic acid produced by the bacterial treatment reacts with milk protein to impart the texture and taste of yogurts. Yogurt is generally produced from cows’ milk as it is readily available all across the world. Non-dairy yogurts are also gaining popularity among consumers. Non-dairy yogurts are prepared from non-dairy sources such as plant oils. Soy oil and coconut oil are the major sources of non-dairy yogurts. However, dairy based yogurts are by far the largest category of yogurts. Yogurts have steady demand amongst consumers from the advent of the dairy industry. In the last couple of decades the yogurt market has experienced multifold growth owing to product diversification and improved packaging leading to increased shelf life.

North America Yogurt Market: Segmentation

Traditional yogurt and Greek yogurts are by far the major product types in the North American yogurt market. Traditional and Greek yogurt together accounted for almost 75% of the total yogurt market demand, by revenue, in 2015. Since the last decade, the rising demand of Greek yogurt has been a driving force for the growth of the demand for yogurt in North America. Greek yogurt accounted for only 1-2% of the market share in the U.S. yogurt market in 2004. Owing to the high degree of penetration in the U.S. market, Greek yogurts accounted for almost 40% of the yogurts market in the U.S. in 2015.

Yogurt products are sold in several major packaging containers, namely: cups, pouch, tubs and jars. Out of all these packaged containers, cups hold the largest market share in 2015 accounting for almost 70% of the North American yogurt market. Cups and pouch are the easy to use and easy to dispose packaged containers. Packaging plays a crucial role in the success of a desert items such as yogurt. Hence companies are investing considerable amount on the development and diversification of packaging materials to reduce cost, increase product attractiveness among consumer and also to increase the shelf life of the packaged products.

North America Yogurt Market: Regional Outlook

By geography, the North America yogurt market is segmented into U.S. and Rest of North America. Per person per year yogurt consumption in Canada is substantially higher with respect to the U.S. However, the higher population and presence of major players in the U.S. is driving the U.S. yogurts market. Per person per year yogurt consumption in U.S. was 7.7 in 2015. Whereas, per person per year yogurt consumption of yogurt was recorded at 11 kg in 2015. Low per person per year consumption of yogurt is expected to be a major restrain for the growth of the North America yogurt market demand.

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North America Yogurt Market: Scope

For better understanding of the market dynamics, the report also highlights on the company market share of major players in 2015 versus the market share in 2016. In addition, the report also provides detailed analysis on per person per year in major countries across the world. Market attractiveness analysis of yogurts market by the product types has also been incorporated in the study, in addition to the drivers, restraints and opportunity in the North America yogurts market.

Key Players Mentioned in the Report are:

The report provides company market share analysis of the various industry participants. Key players have also been profiled on the basis of company overview, financial overview, business strategies and recent developments. Major market participants profiled in this report are Dannon Inc. (U.S.), Fage International S.A (Luxembourg), Chobani, LLC (U.S.), Yoplait USA, INC (U.S.), Noosa Yogurt LLC (U.S.), The Icelandic Milk and Skyr Corporation (U.S.), Stonyfield Farm (U.S.), Annie's Homegrown (U.S.), AtlantaFresh (U.S.) and Berkeley Farms (U.S.) among others.

Greek Yogurt to Continue to Rule Consumer Preference in North America Yogurt Market

Over the years, changing lifestyles of consumers and increased level of globalization have brought massive changes in the diets of a number of regions. North America, one of the leading destinations for immigrants from across the globe, has also witnessed an effect of this trend - the inclusion of yogurts in everyday diets of the people residing in its countries is evidence. Estimated to have been introduced in the United States in the first decade of the 20

Yogurts continue to form an important element of North American diets and have assumed a key role in the rapidly changing lifestyles of consumers. Forming a core ingredient of a number of highly popular recipes in the region, yogurts are gaining an increased level of popularity owing to their high nutritional contents. The yogurt market in North America is expected to witness expansion at a steady pace over the next few years, benefiting from the promising pace of product diversification and vast improvements in packaging methods.

Transparency Market Research estimates that the North America yogurt market will exhibit a 3.0% CAGR over the period between 2016 and 2024, rising from a valuation of US$11.18 bn in 2015 to US$14.59 bn by 2024.

In this blog post, Transparency Market Research analysts highlight some of the key trends observed in the North America yogurt market of late and their influence on market’s future growth prospects:

Q. What product varieties dominate in terms of consumption in North America yogurt market?

A. Apart from the traditional yogurt variety, the North America market mostly favors yogurt varieties such as Australian, Greek, Icelandic, Kids, and Non-dairy. Of these, the Greek yogurt variety tops in terms of preference and consumption in the region. The segment accounted for over 40% of the overall North America yogurt market in 2015 and is expected to remain the most favored yogurt variety owing to its nutritional content, which included high calcium, protein, and low levels of carbohydrates and fats. The vast set of fitness-conscious consumers in the region will continue to prefer this variety of yogurt in the next few years as well.

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Q. How intense is the level of competition in the market?

A. The vendor landscape of the North America yogurt market is highly consolidated. The top five vendors in the market, namely Private Label, Chobani, Fage, Yoplait, and Danone collectively accounted for a massive 74.3% of the overall market in 2016. The consolidated nature of the market makes it highly competitive and tough for the entrance or establishment of new vendors.

Leading vendors command immense control on the market owing to their brand value, vast product portfolios, and the continued efforts to add more flavors to their yogurt portfolios.

North America Yogurt Market: Maturing Demand for Yogurts to Challenge Overall Market

North America Yogurt Market: Snapshot

Yogurt is an important part of diet and has assumed an integral role in changing lifestyles of several consumers. A dairy product made by fermentation of milk using a bacterial treatment, yogurt is gaining remarkable popularity due to its nutritional value. The report anticipates that yogurt will continue to have a steady demand over the next few years as the dairy industry grows at a remarkable pace. Analysts project that the North America yogurt market will benefit with product diversification and improved packaging methods that have enhanced the shelf life of the product. According to the research report, the North America yogurt market stood at US$11.18 bn in 2015 and is poised to be worth US$14.59 bn by 2024. During the forecast period of 2016 and 2024, the overall market is projected to surge at a CAGR of 3.0%

Introduction of Various Flavors and Types Ensures Continued Market Growth

On the basis of products, the North America yogurt market is segmented into Australian yogurt, Icelandic yogurt, Greek yogurt, non-dairy yogurt, kids’ yogurt, and traditional yogurt amongst others. The introduction of a wide range of yogurts besides the traditional yogurt has augmented the demand in the recent years. Unlike the traditional yogurt, the others are strained, which makes them thicker and denser and loaded with protein. Thus, several health-conscious consumers are opting for this type of yogurt due to its nutritional benefits. The indigenous flavoring of yogurts pertaining to the regions their hail from is also giving the overall market a massive impetus. Furthermore, since kids’ yogurt is made from organic sources with additional flavors, it has garnered special interest amongst parents who are on a constant lookout for healthy, organic food items.

The report projects that the Greek and traditional yogurt will dominate the North America market throughout the forecast period. Collectively, these products accounted for a whopping share of 75% in the overall market in terms of revenue in 2015. High demand for Greek yogurt across the U.S. and its relentless penetration across the country helped the product segment accrue a share of about 40% in in the U.S. yogurt market in 2015.

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Cups and Pouches Emerge as Winning Packaging Segments in Global Market

On the basis of packaging, the North America yogurt market is divided into tubs, jars, pouch, and cups. In 2015, cups held a significant share in the overall market accounting for nearly 70% of it. The convenience of using and disposing of pouches and cups has garnered to two packaging types incredible popularity in recent times. These packaging segments are also expected to benefit from attractive designs being made in cups and pouches for seeking consumer attention.

The low cost of packing of cups is also expected to boost the demand for cups to package various types of yogurts during the forecast period. Analysts anticipate that pouch segment will exhibit a rapid growth rate in the coming years as well. On the other hand, demand for bottles and tubs is anticipated to lose a sizeable market share to the growing uptake of cups and pouch packaging segments in the coming few years.

The key players operating in the North America yogurt market are Dannon Inc., Fage International S.A., Chobani, LLC, Yoplait USA, INC, Noosa Yogurt LLC, The Icelandic Milk and Skyr Corporation, Stonyfield Farm, Annie's Homegrown, AtlantaFresh, and Berkeley Farms.

North America Yogurt Market: Investments in Emerging Economies to Augur Well, says TMR

Transparency Market Research observes that the leading players in the North America Yogurt Market held a share of 74.3% in market in 2016. This mammoth share indicates that the market is highly consolidated with the presence of few strong players. Chobani, Danone, Private Label, Yoplait, and Fage are the top five players. Their dominance can be credited to a diverse and a comprehensive range of products. The persistent efforts to add more number of flavors and deliver them through innovative packaging and marketing methods is estimated to be the primary focus on these companies in the coming years. Additionally, these companies are also likely to collaborate with dairy owners in emerging markets for strategic reasons. Geographical expansion is estimated to fare well with the North America yogurt market in the near future.

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According to the research report, the opportunity in the North America yogurt market is expected to be worth US$14.59 bn by 2024 as compared to US$11.18 bn in 2015. During the forecast years of 2016 and 2024, the overall market is expected to surge at a CAGR of 3.0%.

U.S. to Dominate North America Yogurt Market with 3.7% CAGR 2016–2024

The demand for traditional yogurt is projected to exhibit continued growth during the forecast period. By the end of 2024, the traditional yogurt segment is estimated to hold a share of 38.2% in the North America yogurt market. Greek yogurt will follow this lead quite closely. In terms of regions, the U.S. is likely to dominate the market as the country is projected to surge at a CAGR of 3.7% between 2016 and 2024.

Greek Yogurt Continues to Show Promise of Growth through Forecast Period as Preference Remains Steady

The yogurt market across North America received a massive impetus after the introduction of Greek yogurt. The revolution since then has garnered a significant clientele, which has continuously shaped the trajectory of the overall market. The demand for Greek yogurt, which holds about 40% share in the total market, is expected to be on the rise as it contains few carbohydrates and fats. This type of yogurt is known to be rich in proteins and calcium, which has been its key growth drivers amongst the fitness-conscious consumers. Today, the North America yogurt market is on the cusp of a revolution has several manufacturers in the market are introducing a variety of flavors to favor myriad palates.

The relentless growth of the dairy industry in the U.S. has also been fueling the North America yogurt market. “The large-scale operations of dairy industry, adoption of innovative technologies, and continuous efforts to bring in product diversification has changed perceptions about yogurt, putting it on pedestal amongst consumers seeking healthy food options,” states the lead author of this research report. The market has also benefitted with increasing investments from several big and small players, who have ardently diversified the product through methods of making and packaging. The changing lifestyles, improving disposable incomes, and growing awareness about living healthy lifestyles are all expected to make a significant difference to the soaring revenue of the North America Yogurt market in the near future.

Maturing Demand for Yogurts to Challenge Overall Market

Analysts suspect that the demand for Greek yogurt is likely to mature, which is likely to impact the sales in the forecast period. Owing to this reason, manufacturers will shift their focus to other types of yogurt, which might hamper the sales even more. Though the yogurt market is likely to mature, the potential for yogurt drinks is estimated to be relatively. These come in a wide range of flavors and are gaining popularity amongst consumers.

This review is based on Transparency Market Research’s report, titled “Yogurts Market - North America Industry Analysis, Size, Share, Growth, Trends, and Forecast 2016 - 2024.”

North America yogurt market can be segmented as follows:

North America Yogurt Market, by Product Type

• Traditional Yogurt
• Australian Yogurt
• Icelandic Yogurt
• Greek Yogurt
• Non-Dairy Yogurt
• Kids Yogurt
• Other Yogurts

North America Yogurt Market, by Packaged Containers

• Cups
• Pouch
• Tubs
• Bottles

North America Yogurt Market, by Geography

• North America
• U.S.
• Rest of North America

Widespread Acceptance of Yogurt as a Healthy Snack will Augment Demand for Yogurt in North America, reports TMR

The North America yogurt market is highly competitive with leading players focusing on product differentiation and innovation. With an intent to capture more market share, players are striving to achieve reduced product pricing through innovation, states a new report by Transparency Market Research (TMR). Yogurt manufacturers such as General Mills, Groupe Danone S.A., and Chobani have entered into long term contracts with dairy suppliers, ensuring the uninterrupted supply of milk and other ingredients for the production of yogurt.

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The major buyers of yogurt are grocery stores, mass markets, supermarkets, and hypermarkets. Since the retail buyers look for higher margins, keeping their discounts in account, the bargaining power is expected to be high in the coming years. The North America yogurt market is led by players such as Groupe Danone S.A., Chobani, Yoplait, and Fage S.A. However, the market’s growing attractiveness invites many new entrants, developing new yogurt recipes. There exists a significant threat of private labels entering the market. Thus, the threat of new entrants is expected to be high in the coming years.

Health Benefits of Yogurt Driving Demand

The growing preference for yogurt as an important element at breakfast, lunch, and dinner is driving the demand across North America. Consumers are consuming yogurt as a meal in itself, a replacement to meal, snack, and as a dessert. The easy availability of yogurts is also aiding the sales of the different variants of yogurts. Additionally, people in the U.S. have started giving much importance to yogurts in their dietary plans since the awareness about the benefits of consuming dairy products has heightened. Health benefits of yogurt relating to bones and the affluence of calcium are also driving their consumption. Moreover, yogurt is considered to help in the burning of fat, prevention of high BP, and reduction of weight.

Ensuring Seamless Milk Supply from Rural Areas to Pose Challenge

The number of yogurt production plants is increasing due to growing demands of consumers, which in turn adds to the fixed cost. Collecting milk from rural areas is becoming a challenge for milk processing companies, thereby increasing the transportation cost. The cost of milk may also rise owing to mass production of yogurt. Another factor hampering the demand for yogurt is the misconception that yogurt, like all other dairy products, contains fat or high calories. Since health issues such as obesity and diabetes are two important concerns for the American population, such misconceptions about yogurt is leading towards lower consumption.

Growing Affinity towards Different Variants of Yogurts to Increase Consumption

When compared to the Europeans, the Americans still eat less yogurt and thus, there is an opportunity for the yogurt sale to increase and double by 2019. The people in North are showing an affinity towards the different variants of yogurts. It has become the fastest selling item in grocery stores. Increasing preference for yogurt by the health conscious people is also creating a huge opportunity for the different variants of yogurt.

The yogurt market in North America is expected to be worth US$11.7 bn by 2019. By product, the set yogurt segment is expected to lead both by volume and value by 2019. However, the frozen yogurt segment is expected to grow at the fastest rate from 2013 to 2019. On the basis of geography, the U.S. is expected to lead in terms of revenue in the North America yogurt market by 2019.

This information is based on the findings of a report published by Transparency Market Research titled “Yogurt Market - North America Industry Analysis, Size, Share, Growth, Trends, and Forecast 2014 - 2020.”

The North America yogurt market is segmented as follows:

Type

• Frozen Yogurt
• Set Yogurt

Region

• U.S.
• Canada
• Mexico