Electric
Kettle is also known tea kettle or hot pot, is a metallic pot
specifically used for the boiling of water. The electric kettle has a
spout, a lid and a handle. An electric kettle is just like the
conventional kettle which was used in early times, but it is heated
with the help of electricity. The electric kettle has a heating
element made up of copper or other high resistance mettle. Usually,
the outer element is made up of stainless steel, but in early times
electric kettles were made up of brass. Electric kettles power rating
is around 2-3 kW at 220 V. In modern electric kettles, once the water
reaches the boiling point, the kettle deactivates automatically to
avoid too much of current. For this automatically switching off, a
bimetallic strip thermostat is used most of the time.
Electric
Kettle Market Segmentation:
Electric
Kettle market
has been segmented on the basis of material used, type, distribution
channel and region. On the basis of product material used the
electric kettle market is segmented into plastic or stainless steel.
Among both the segment, the plastic electric kettle is expected to
grow significantly in the near future. On the basis of type, the
market of an electric kettle is segmented into see through and
opaque. Among both, the segment opaque electric kettle holds the
major share of the market. On the basis of distribution channel, the
electric kettle market is segmented into hypermarket/supermarket,
convenience stores, online stores and others. To cater to increasing
demand for electric kettle online stores are partnering with
international brands and are offering the electric kettle with an
attractive pricing. Competition is also expected to intensify in the
market in the forecast period mainly due to the presence of local
players offering electric kettle at reasonable prices.
Electric
Kettle Market Regional Outlook:
A
regional segment for the market of an electric kettle is divided into
five different regions: North America, Europe, Latin America, Asia
Pacific including Japan and Middle East & Africa. Among these
segment, North America is expected to have the major market share
globally, as it is the largest consumer of an electric kettle. In
North America region U.S. is generating the major revenue. Although
Asia Pacific is expected to dominate the market in the coming years,
Europe, on the other hand, is also expected to grow at a higher CAGR
in the electric kettle market.
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Electric
Kettle Market Drivers:
Demand
for see through electric kettle from consumers is increasing
enormously which in turn is expected to drive the market of electric
kettles globally. Endorsements done by celebrities, advertisements in
various social media are growing at a faster pace, because of which
the demand for electric kettle is also increasing, due to which the
market is also growing to a greater extant. As electric kettles are
available in smaller option as well, so it becomes very handy to
carry it everywhere, its portability is a key reason the market for
electric kettles is growing at a significant rate. Manufacturers are
focusing on providing advanced options in electric kettles due to
increasing needs of customers with accordance to this product, is
showing significant growth in the last few years. The demand for
electric kettle is high among the in the developing nations
especially in the urban population, due to factors such as better
infrastructural facilities, increase in working population and high
purchasing power. Moreover, growth in the trend for virtual kitchens
along with safety benefits and comfort to the users and the rise in
fuel prices for conventional gas kettles are the key major factors
that are expected to drive the electric kettle market.
Electric
Kettle Market Key Players:
Some
of the key players in electric kettle market are the Crompton Greaves
Consumer Electricals Limited Company, Morphy Richards Ltd., Philips
S.p.A., Bajaj Auto Limited, Hamilton Beach, Inc., Bonavita Inc,
Breville Group Limited. Cuisinart, Inc., and Zojirushi America
Corporation among others.
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