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Tuesday, 27 February 2018

Katsuobushi/Dried Bonito Market Poised for Steady Growth in the Future

Dried bonito or katsuobushi as in Japanese, is an important ingredient and source of traditional Japanese soup stock dashi, which is essential for most of the Japanese dishes. Katsuobushi is prepared from the fish skipjack tuna or bonito, which undergoes a rigorous process of boiling, smoking, fermenting and drying. The preparation can take from a month to several months depending upon the choice of fermentation method. Katsuobushi is rich in proteins, vitamins and minerals notably selenium, niacin and vitamin B12. Katsuobushi has a unique umami or savoury taste which has a lasting aftertaste. Manufacturers from Makurazaki, Kagoshima Prefecture, Japan are the leading producers of Katsuobushi.


Katsuobushi Market Segmentation:

Katsuobushi Market is segmented on the basis of distribution channels as supermarket/hypermarket, speciality stores, online sales, retail stores and departmental stores. The unique umami or savoury taste of Katsuobushi is making it popular among consumers which is the reason for the increase in the sale of Katsuobushi in every distribution channel.

Katsuobushi market is segmented on the basis of end users as restaurants, quick service restaurants (QSRs), and retail stores. As of the recent trend, there has been an anomalous increase in the production of Katsuobushi even though there is a decrease in the consumption of Katsuobushi and dashi in day-to-day Japanese life, because of its increased use in products such as readymade noodles soup, freeze-dried miso instant soup and the granulated bonito-flavor seasoning. Hence, the global katsuobushi market is expected to significantly increase the revenue contribution over the forecast period.

Katsuobushi Market Regional Outlook:

Japan is the major manufacturer, supplier and consumer in the katsuobushi market. Katsuobushi is the key ingredient to dashi or soup stock which is essential for most of the Japanese cuisines. Recently Japanese cuisines have gained popularity in European and North American countries thus increasing the consumption of Katsuobushi in these regions. In Asia-Pacific regions apart from Japan, South Korea and China also manufactures and supplies katsuobushi. Increasing demand for katsuobushi, has strengthened the growth of global katsuobushi market and hence is projected to significantly expand the revenue contribution of the market over the forecast period.


Katsuobushi Market Drivers:

Katsuobushi have a distinct umami or savoury taste, apart from being rich in nutrients and minerals. Induction of use of Katsuobushi as a key ingredient in miso instant soup, readymade noodles and granulated bonito-flavor seasoning have acted as a significant driver in Katsuobushi Market. Market expansion of a variety of products such as granulated and the liquid instant dashi in which Katsuobushi in an important ingredient, have impacted katsuobushi market positively.

Katsuobushi Market Restraints:

However, there are some restraining factors which are expected to hinder the katsuobushi market growth of which includes the decreasing popularity of natural katsuobushi and dashi among the Japanese people. Moreover granulated chemical seasoning which promises kelp savour and bonito flavour without the requirement of preparing dashi from scratch which is considered a hassle in modern life. Furthermore, many of the people perceive it as a product containing mycotoxin such as beta-nitropropionic acid which is produced during fermentation due to which people hesitate in consuming katsuobushi across the globe. Katsuobushi has once been banned for sales in the European Union because of the high amount of Benzopyrene which exceeded EU standards.

Katsuobushi Market Key Players:


Some of the major players operating in katsuobushi market are Marukatsu Katsuobushi Inc. Kyoto Katsuobushi co. ltd., Marutomo Katsuobushi, Makurazaki France Katsuobushi Co., and others. The companies are expected to expand their business by enhancing their product portfolio in global katsuobushi market. The companies are projected to frame certain strategies in future in order to gain the competitive advantage in global katsuobushi market till 2027.
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Global Bio Vanillin Market: Increasing Popularity of Natural Ingredients to Drive Demand

The players in the global bio vanillin market are focusing on manufacturing quality products. The focus is also on innovative fragrances and flavors, which can be used in the cosmetic industry, apart from the beverage and baking industries, states a new report by Transparency Market Research (TMR). Some of the leading players in the market are: Solvay SA, Givaudan SA, Apple Flavor & Fragrance Group Co. Ltd, Firmenich SA, and Advanced Biotech. These top companies provide a wide range of products and this has led them to gain a strong foothold in the global bio vanillin market. One of the key strategies adopted by players in the market is diversification of products. Participating in mergers and acquisitions so as to expand their regional footprint is another strategy implemented by leading players.


According to a report by TMR, the global bio vanillin market is expected to rise from US$7.60 mn in 2016 to be worth US$14.34 mn by 2025, expanding at a 7.4% CAGR from 2017 to 2025. On the basis of application, the food sector is leading in the market. It held a whopping 50.82% of the market in 2016. By region, Europe is leading in the bio vanillin market and it constituted over 33.14% of the market in 2016. The eco-friendly nature of bio-based products will drive the demand of bio vanillin in Europe. It is expected to remain in its leading position in the market throughout the period from 2017 to 2025. By volume however, Asia Pacific held the leading share in 2016. Moreover, the market in Asia Pacific will expand at the fastest rate in the years to come on account of the growing health consciousness among consumers in the region.

Thriving Food and Beverage Industry Remains Key Growth Driver for Bio Vanillin Market

The global bio vanillin market is driven by the high demand from the food and beverages sector. The food and beverage industry across the globe is thriving and this spells good news for the global bio vanillin market. The growing innovation in the field and the altering preference of consumers will ensure a continuous growth of the food and beverage industry, which in turn will boost the demand for bio vanillin in the period from 2017 to 2025. Countries such as Indonesia, China, and India, with their high population are expected to have a flourishing food and beverage industry, thereby driving the bio vanillin market. The growing popularity of ingredients that are natural will fuel the growth of this market. High quality standards set by the European Food Safety Authority (EFSA) and the Food and Drug Administration (FDA) for maintaining food safety will also act as a motivating factor and will drive the demand for bio vanillin.

Threat of Substitute by Synthetic Vanillin to Challenge Market

The cost of synthetic vanillin is low and this will act as a restraint in the market as bio vanillin will be substituted for, by synthetic vanillin. The production of natural vanillin requires intense labor and thus, turns out to be expensive. This again shall act as a challenge for the growth of the global bio vanillin market. Nevertheless, it is expected that in the years to come, the global bio vanillin market will gain traction, as at present the market is merely at a nascent stage.


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Haitian Vetiver Oil Market Expected to Grow at a CAGR of 1.50% during 2016 to 2024

The global market for Haitian vetiver oil is highly fragmented with many small-scale regional players, finds a new report by Transparency Market Research (TMR). This, as a result, creates an opportunity for multinational players, such as International Flavors and Fragrance, Lluch Essence, UniKode S.A., Frager S.A., and Robertet Groupe, to establish their presence in this market and improve their distribution and value chain for the target product.


On the backdrop of continuous increase in the demand for Haitian vetiver oil from the fragrance, food and beverages, pharmaceuticals, and the personal care products industries, the existing key distributors of vetiver oil across the world are likely to include this Haitian variant in their product portfolio and stimulate growth of the global market over the next few years. New players are expected to be attracted towards this market due to the high profit margins in the near future, states the research report.

According to the research study, the global Haitian vetiver oil market is expected to witness a surge in the production volume at a CAGR of 1.50% during the period from 2016 to 2024. However in terms of revenue, it is expected to decline at a CAGR of -1.10% over the same period of time from a value of US$32.4 mn in 2016 to US$29.7 mn by 2024. The demand for Haitian vetiver oil has been higher in the perfumes and scents and the trend is expected to continue throughout the period of the forecast, notes the market study.

Conventional Vetiver Oil to Continue Leading Global Haitian Vetiver Oil Market

On the basis of the product, the research report segments the global market for Haitian vetiver oil into conventional and organic vetiver oil. The usage of conventional vetiver oil is much higher than the organic one. With the increasing preference of organic products among consumers across the world, this this segment is anticipated to witness a slight decline in its market share in the near future. This, however, will not alter its market position over the years to come.

In terms of the geography, Asia Pacific, Europe, Latin America, the Middle East and Africa, and North America have been considered as the main segments of the worldwide market for Haitian vetiver oil in this market report. Europe led the global market in 2016 with a share of nearly 75%. Analysts anticipate this regional market to maintain its lead over the period of the forecast, states the research report.

Rising Trend of Aromatherapy to Fuel Demand

“The reputation of Haiti as the producer of the best quality vetiver oil in the world has been the key factor behind the increasing demand for Haitian vetiver oil,” states the author of this study. Since vetiver oil is an essential raw materials used in fragrances, the rising trend of aromatherapy is fueling its demand significantly.

In the coming years, the demand for vetiver oil as flavoring agent is expected to see an improvement due to its growing usage in food and beverage products to impart flavor, aroma, and certain functional properties. Apart from this, the rising usage of therapeutic and aromatic oils is also projected to boost the production of Haitian vetiver oil over the next few years. However, the easy availability of alternatives may limit its demand in the near future, impacting the growth of this market.


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Nutricosmetics Market: Changing Lifestyle Embracing Natural Elements for Health & Beauty Boosts Adoption

Players in the global nutricosmetics market are positioned in a hierarchical fashion as there is clear distinction between functional role of entities involved in the entire product lifecycle, says Transparency Market Research (TMR) in a new report. However, the market features competition due to high bargaining power of entities positioned in the low spectrum of the value chain.

“Increasing partnerships and acquisitions between key players is the prevalent trend in the nutricosmetics market for business growth,” says TMR’s lead analyst. With increasing consumer demand for nutrient-based cosmetic products, manufacturers are focusing on strategic alliances in order to increase their nutricosmetics products portfolio, enhance distribution network, and expand their geographical presence in the global nutricosmetics market.


For example, Pfizer Inc. acquired Danish supplement maker Ferrossan, the latter being a major nutricosmetic key player for its Imedeen brand line. The strategic acquisition combined with Pfizer’s research and development expertise would strengthen the company’s product portfolio.

Transparency Market Research projects the global nutricosmetics market to reach a valuation of US$7.93 bn by 2025 increasing from US$5.13 bn in 2016 at a CAGR of 5.0% between 2017 and 2025.

North America to Display Leading Growth Rate through 2025

The product type segments of the nutricosmetics market are supplements and beauty beverages and drinks. In 2016, supplements led the nutricosmetics market due to increasing demand for dietary and beauty supplements among consumers across all regions of the world. Pharmacy stores led the distribution channel of nutricosmetics market in 2016; however, health and beauty stores are expected to register the leading growth rate over the forecast period.

Among the regional segments of nutricosmetics market, North America is expected to display the leading CAGR of 6.4% between 2017 and 2025.

High Importance to External Appearance Bodes Well for Nutricosmetics Market

“Growing consumer awareness for natural products is the foremost factor propelling the nutricosmetics market,” says a TMR analyst. Savvy consumers are shifting towards natural products with the increasing awareness about health hazards of chemical-laden synthetic cosmetics. The introduction of newer nutricosmetics having organic elements is also a key factor driving sales of nutricosmetics.

Furthermore, growing popularity among the elderly population is also having appositive impact on the growth of this market. This population base is increasingly shifting from synthetic products to natural products for health reasons and to stay healthy and look young. Besides this, increasing beauty concern among consumers is also stoking the growth of nutricosmetics market. The increasing drift towards a healthier lifestyle and adoption of cosmetics that matches the changed lifestyle supported with scientific evidence is fuelling the demand for nutricosmetics globally.

Lack of Credibility of Nutricosmetics Inhibits Adoption

However, lack of awareness among consumers about product benefits is acting as a deterrent to the development of this market. As these products are relatively new, vendors are not adequately equipped to help increase the credibility of these products among consumers. This is inhibiting consumers to try these products over established products. Furthermore, longer time for nutricosmetics to show results is acting as a bottleneck to the growth of nutricosmetics market. As a result, consumers are reluctant to believe if these products will bear result.

Nevertheless, growth opportunities in untapped markets and people’s desire to look good and feel young is providing immense scope for the development of new line of products for beauty needs.


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Eucalyptus Oil Market: Rising Application in Medical Fields & Food Industry Fuels Growth Prospects

With competition increasing in the global eucalyptus oil market, companies are focusing on expanding the product portfolios to gain edge in the coming years. Besides this, investment in research and development is likely to remain high as market players try forging high growth and emerging at the fore. According to a new study by Transparency Market Research (TMR), some of the most prominent names operating in the global eucalyptus oil market are NOW Health Group, Inc., doTERRA International, Young Living Essential Oils, NHR Organic Oils, Plant Therapy Essential Oils, Integria Healthcare (Australia) Pty Ltd., Emu Ridge Eucalyptus, Ananda Apothecary, LLC, Sensient Technologies Corporation, Merck KGaA, Givaudan SA, Etosha Pan Pvt. Ltd., Frutarom Industries Ltd., International Flavors & Fragrances Inc., Firmenich International S.A, P.S.C. Aromatics, Symrise AG, Kama Ayurveda Pvt. Ltd., and Khadi Natural Healthcare.


TMR pegged the global eucalyptus oil market at US$41.7 mn in 2017. Rising at a CAGR of 5.6% between 2017 and 2025, the market will reach US$64.6 mn by the end of 2025. Based on nature, the organic segment held lead in the market. According to TMR, among segments based on grade, the pharmaceutical grade segment held nearly 64.5% of the global market in 2017. Regionally, Europe and North America are likely to hold nearly 65% of the global eucalyptus oil market by the end of 2025.

Rising Use in Cosmetics and Therapeutics Industries to Boost Growth

Eucalyptus oil is exhaustively used as an important ingredient in cosmetics and therapeutics industries. Besides this, eucalyptus oil is often used in aromatherapy, the food industry, and fragrances. The rising inclination of consumers toward products made using natural ingredients will create an environment conducive to the growth of the global eucalyptus market. In addition, the market will gain from the rising demand for naturally prepared cosmetics products. Against this backdrop, a rising number of manufacturers are focusing to procure natural ingredients and additives. Spurred by these factors, the global eucalyptus oil market will exhibit impressive growth in the coming years.

The use of essential oil and aromatherapy has increased worldwide thanks to the rising awareness about the healing properties of essential oils. People have also come to realize the ways in which aroma compounds help in enhancing physical well-being. Several researches have also showed how the use of essential oils can curb infections and the spread of certain diseases. Given the scenario, the application of essential oils is most likely to increase in aromatherapy and therapeutics. This will in turn create lucrative prospects for market players to capitalize on in the near future. Furthermore, the scope for application is increasing in medical field, which is expected to boost the global eucalyptus oil market in the near future.

Rising Level of Competition May Decrease Profit Margins thus Adversely Affecting Market

Eucalyptus oil has excellent anti-inflammatory, antifungal, and antibacterial properties, which are attributable to its rising use in novel pharmaceutical applications. Also, due to the presence of a considerable level of cineole content, which is an organic compound with several medicinal properties, the use of eucalyptus oil is likely to increase in the medical field. On the downside, the global eucalyptus market is restrained by the lack of vertical integration among manufacturers. In addition, the rising competition among key players pose threat of decreasing profit margin. This can have a negative effect on the global eucalyptus oil market.

This review is based on a TMR report, titled “Eucalyptus Oil Market (Nature - Organic and Conventional; Grade - Pharmaceutical Grade, Fragrance Grade, and Industrial Grade; Application - Food and Beverages, Therapeutics and Cosmetics, Aromatherapy, and Fragrances; Sales Channel - Wholesalers/Distributors, Modern Trade and Retail Stores, Specialty Stores, and Online Retail) - Global Industry Analysis and Opportunity Assessment, 2017-2025.”

Key Takeaways:

  • Use of eucalyptus oil to increase in novel pharmaceutical applications due to its excellent anti-inflammatory, antifungal, and antibacterial properties.
  • Rising use of eucalyptus oil in aromatherapy to stoke growth.


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Bread Improver Market, 2017-2027 by Segmentation Based on Product, Application & Region

A bread improver which also known as dough conditioners, dough improvers and improving agent is an orderly compound of baking ingredients mixed together in a fitting formula that boosts tolerance during the various manufacturing stages of the bread. Bread improvers also regulates all the uncertainties during the bread production process, such as variations in humidity, temperature, flour and labor aiding the bakers to prepare standardized and quality end products. Bread improver compositions includes a conglomeration of additives namely emulsifiers, antioxidants, enzymes, sugars, acidity regulators, milk solids , fatty acids and vitamins and may be accompanied by a certain amount of flour to facilitate mixture with the remaining bakery ingredients consisting by and large of flour. Liquid glyceride oils and/or are also generally present in bread improvers. They are made from food (cereal products such as starch, malt), different sugars, dairy products such as powdered milk, soy flour with or without additives (preservatives, fruit acids, phosphates, thickening agents depending on the relevant application. Types of elements that are used in the formulation of bread improvers:-


  • reducing agents for restructuring gluten
  • oxidants for strengthening the gluten for ideal gas retention
  • enzymes to release fermentable sugars that feed the yeast
  • emulsifiers to consolidate gluten for increased tolerance
  • Different baking ingredients with specific effects such as bean flour, malt, etc.
Global Market Drivers

The use bread improver is a common practice in today’s times and has driving factors including increase the tolerance in control proofing, increase yields, enhance machinability, smooth the dough rapidly.

These factors provide the consumers a product that is as attractive to the eye as it is to the palate. Although they are an essential component of present-day baking, a few small-scale bakers reject them in favor of longer fermentation periods producing greater intensity of flavor. Lipoxygenase, an enzyme which is an important component in the bread improver strengthen the dough but will also bleach the crumb and damage various flavor components.

For ease of distributing into the baking mix, a large amount of sugar may be present. The addition of baking ingredients such as sugar is an offset by the consistency of the resultant composition, which is often a pasty mass difficult to distribute uniformly in the flour mix prepared by the baker. Rising economic growth along with increasing demand and changing lifestyle especially in European countries is expected to expand the growth of European bread improver market over the forecast period.


Regional Outlook

The bread improver consumers experience a peace of mind by not having to go through the laborious feeding process that is involved in the process of bread manufacturing while experiencing a similar texture and a taste of that of the sourdough-based loaves which will owe to the expansion of the bread improver market. Geographically, Europe is expected to be the major market in terms of manufacturers, suppliers as well as consumers. Among the countries, U.K. is expected to remain major market in terms of consumption for vinegar followed by Germany. North America is expected to represent the favorable market for bread improvers in terms of consumption. In the region, the U.S. is expected to represent major value share during the forecast period. Asia Pacific is expected to witness rapid growth in bread improver market over the forecast period. High growth of bread improver market in the Asia Pacific region can be attributed to the strong demand from emerging economies such as China and India.

Major Key Players


Some of the key players in the bread improver market include Puratos Group, Lesaffre, Associated British Foods plc, Bakels Worldwide, Oy Karl Fazer Ab, Swiss Bake Ingredients Pvt. Ltd, Swiss Bake Ingredients Pvt. Ltd, AB Mauri India Pvt. Ltd., Calpro Foods Pvt. Ltd., Zeelandia International B.V., Laucke Flour Mills and others.
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Black Vinegar Market To Increase at Steady Growth Rate

Black vinegar was first popularized in East Asia, especially in South China. It is prepared with black glutinous rice (also called "sweet rice"), although millet or sorghum may also be used. It is dark in colour, and has a deep, almost smoky flavor. There are different places in China that produce different types of rice vinegar, flavours and colours. In China, the black vinegar goes by the name of Zhenjiang vinegar. Demand for black vinegar is expected to be driven by its high medicinal properties. Some of its medicinal properties includes its ability to lower blood pressure and cholesterol levels. It also possess anti-cancer properties.


Regional Outlook

The black vinegar market can be segmented on the basis of region which includes North America, Latin America, Western Europe, Eastern Europe, and Asia Pacific excluding Japan, Middle East & Africa and Japan.

Geographically, Europe is expected to be the major market in terms of value owing to increasing consumer shifting preference towards convenient healthy food options. Among the countries, U.K. is expected to remain major market in terms of consumption for vinegar followed by Germany.

North America is expected to represent the favorable market for vinegar in terms of consumption. In the region, the U.S. is expected to represent major value share during the forecast period. Increasing demand for natural and organic ingredients, and products without additives or preservatives is expected to support the market growth in the country. Asia Pacific is expected to witness rapid growth in black vinegar market over the forecast period. High growth of black vinegar market in the Asia Pacific region can be attributed to the strong demand from emerging economies such as China and India. Countries such as China and Japan are expected to be the major consumer and producers of black vinegar across the region. In 2003, the Agriculture, Forestry and Fisheries Ministry of Japan introduced quality and labeling standards in consultation with the All Japan Vinegar Producers’ Association in order to dictate its precise production.


Global Market Drivers

Black vinegar provides a host of health benefits which is expected to fuel the growth of the market across the globe. These health benefits include tackling various health issues such as traditional remedies, reduce the glycemic index of carbohydrate food for people with diabetes. It also helps in preventing the growth of several common foodborne pathogens sensitive to acidity. Black vinegar market is expected to witness sustained growth over the forecast period. Growth of black vinegar market is driven by its wide applications in the food & beverage industry. It is considered as one of the essential component in salad dressing, sauces and soups, and food preservatives. Other factors attributable to the high growth includes increase in ageing population, rising health consciousness, increasing purchasing power, rise in per capita health expenditure. Presence of natural ingredients in black vinegar coupled with growing awareness regarding its health benefits contributes significantly to its volume growth over the forecast period.

Major key players


Some of the key players in the black vinegar market include Mizkan Euro Ltd., Old Dutch Mustard Co., Inc., Marukan Vinegar USA Inc., and others. Companies in the black vinegar market are heavily investing in research and development activities to enhance the functional profile of black vinegar. Companies also focus upon building efficient supply chain to ensure wide availability of black vinegar globally.
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