Dried
bonito or katsuobushi as in Japanese, is an important ingredient and
source of traditional Japanese soup stock dashi, which is essential
for most of the Japanese dishes. Katsuobushi is prepared from the
fish skipjack tuna or bonito, which undergoes a rigorous process of
boiling, smoking, fermenting and drying. The preparation can take
from a month to several months depending upon the choice of
fermentation method. Katsuobushi is rich in proteins, vitamins and
minerals notably selenium, niacin and vitamin B12. Katsuobushi has a
unique umami or savoury taste which has a lasting aftertaste.
Manufacturers from Makurazaki, Kagoshima Prefecture, Japan are the
leading producers of Katsuobushi.
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Katsuobushi
Market Segmentation:
Katsuobushi
Market is segmented on the basis of distribution channels as
supermarket/hypermarket, speciality stores, online sales, retail
stores and departmental stores. The unique umami or savoury taste of
Katsuobushi is making it popular among consumers which is the reason
for the increase in the sale of Katsuobushi in every distribution
channel.
Katsuobushi
market is segmented on the basis of end users as restaurants, quick
service restaurants (QSRs), and retail stores. As of the recent
trend, there has been an anomalous increase in the production of
Katsuobushi even though there is a decrease in the consumption of
Katsuobushi and dashi in day-to-day Japanese life, because of its
increased use in products such as readymade noodles soup,
freeze-dried miso instant soup and the granulated bonito-flavor
seasoning. Hence, the global katsuobushi market is expected to
significantly increase the revenue contribution over the forecast
period.
Katsuobushi
Market Regional Outlook:
Japan
is the major manufacturer, supplier and consumer in the katsuobushi
market. Katsuobushi is the key ingredient to dashi or soup stock
which is essential for most of the Japanese cuisines. Recently
Japanese cuisines have gained popularity in European and North
American countries thus increasing the consumption of Katsuobushi in
these regions. In Asia-Pacific regions apart from Japan, South Korea
and China also manufactures and supplies katsuobushi. Increasing
demand for katsuobushi, has strengthened the growth of global
katsuobushi market and hence is projected to significantly expand the
revenue contribution of the market over the forecast period.
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Katsuobushi
Market Drivers:
Katsuobushi
have a distinct umami or savoury taste, apart from being rich in
nutrients and minerals. Induction of use of Katsuobushi as a key
ingredient in miso instant soup, readymade noodles and granulated
bonito-flavor seasoning have acted as a significant driver in
Katsuobushi Market. Market expansion of a variety of products such as
granulated and the liquid instant dashi in which Katsuobushi in an
important ingredient, have impacted katsuobushi market positively.
Katsuobushi
Market Restraints:
However,
there are some restraining factors which are expected to hinder the
katsuobushi market growth of which includes the decreasing popularity
of natural katsuobushi and dashi among the Japanese people. Moreover
granulated chemical seasoning which promises kelp savour and bonito
flavour without the requirement of preparing dashi from scratch which
is considered a hassle in modern life. Furthermore, many of the
people perceive it as a product containing mycotoxin such as
beta-nitropropionic acid which is produced during fermentation due to
which people hesitate in consuming katsuobushi across the globe.
Katsuobushi has once been banned for sales in the European Union
because of the high amount of Benzopyrene which exceeded EU
standards.
Katsuobushi
Market Key Players:
Some
of the major players operating in katsuobushi market are Marukatsu
Katsuobushi Inc. Kyoto Katsuobushi co. ltd., Marutomo Katsuobushi,
Makurazaki France Katsuobushi Co., and others. The companies are
expected to expand their business by enhancing their product
portfolio in global katsuobushi market. The companies are projected
to frame certain strategies in future in order to gain the
competitive advantage in global katsuobushi market till 2027.
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