Cold pressed juices are increasingly gaining popularity worldwide. The technique used for their manufacturing helps in keeping their nutrients intact, making them flavorful and safe to drink. A research report by Transparency Market Research (TMR), titled “Cold Pressed Juice Market - Global Industry Analysis, Size, Share, Growth, Trends and Forecast 2016–2024,” includes an extensive study of all the important aspects of the market. It takes the historic and current scenario into consideration to offer insights into future trends of the global cold pressed juice market.
The rising disposable income of people around the world is resulting in increased spending on lifestyle products. This, in turn, is providing a fillip to the global cold pressed juice market. The growing awareness regarding the numerous benefits offered by cold pressed juices coupled with the heightened sense of health consciousness is translating into the greater uptake of these juices. They are rich in anti-oxidants, vitamins, and minerals, which offer beauty and detoxifying benefits.
The prevalence of a belief that the consumption of these juices prevents the occurrence of cancer, eliminates toxins, and reduces the intake of artificial food components is also stoking the growth of the market. On the flip side, these juices are organic and are manufactured using high-pressure processing (HPP) procedure, which makes them costlier than the usual juices. This is, therefore, acting as a stumbling block for the global cold pressed juice market.
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On the basis of type, the global cold pressed juice market can be segmented into vegetable juices and fruit juices. Based on distribution channel, the market can be divided into retailers, online retailers, departmental stores, grocery, online retailers, and super or hypermarkets. From a geographical standpoint, the report categorizes the global cold pressed juice market into North America, Latin America, Asia Pacific, Europe, and the Middle East and Africa. Europe and North America will account for a large cumulative share in the global market. The growth of the regions can be attributed to the high spending power and heightened awareness among the populace. Asia Pacific will experience healthy growth owing to the widening base of middle-class population and increasing health consciousness among people.
Players in the cold pressed juice market are banking on pasteurized technology for manufacturing in order to meet the demand of consumers. To expand their base of patrons, companies are focusing towards product and packaging innovation. Some of the key participants in the market are Pressed Juicery, Evergreen Juices Inc., PepsiCo Inc., Suja Life, Evolution Fresh, Liquiteria, JustPressed, Organic Avenue, Juice Generation, and Organic Press Juices.
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