Global Alcoholic Beverages Market: Beer Tops Sales and Consumer Preference, observes TMR

The global alcoholic beverages market has been witnessing consistent growth over the years, despite fluctuating economic conditions around the world. Transparency Market Research, in a report titled “Alcoholic Beverage Market - Global Industry Analysis, Size, Share, Growth, Trends, and Forecast 2015–2021”, notes that sales are likely to remain steady in the coming years as well. The growing economic prosperity in developing countries, strengthening distribution channels and purchase channels, and evolving consumer lifestyles are responsible for the expansion of the alcoholic beverages market.

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The key product categories of alcoholic beverages are beer, wine, and spirits, which include vodka, whiskey, and rum. Beer is by far the most commonly consumed alcoholic beverage, driven mainly by aggressive advertising and marketing activities and constant improvement in quality. TMR finds that the top six beer makers account for over half the global market for alcoholic beverages, hinting at the considerable growth of this product segment.

On the basis of geography, the report studies North America, Europe, Asia Pacific and the Rest of the World as the key segments of the global alcoholic beverages market. Although Europe and North America are mature markets, they continue to be major revenue generators in the market. However, companies are looking to invest in markets where the unmet need is higher and where there is immense scope for growth. Asia Pacific is one of the most lucrative markets in this respect, owing mainly to the rising consumption of alcohol among the urban youth in countries such as China and India. Eastern Europe and Africa are also blossoming markets for alcoholic beverages thanks to a steady pace of Westernization and an increase in the youth population.

There are several international and local players operating in the global alcoholic beverages market, making it a highly competitive and lucrative one. Product differentiation and competitive pricing are two of the key strategies adopted by companies to stay on top and garner a larger share of the consumer base. The launch of new products to cater to the health-conscious consumer is a recent trend noted in the alcoholic beverages market. Heineken, Constellation Brands, Bacardi, Treasury Wine Estates, Carlsberg, Accolade Wines, Diageo, Beam Suntory, E. & J. Gallo Winery, Anheuser-Busch, SABMiller, China Resource Enterprise, The Wine Group, Torres, and Pernod Ricard are some of the more prominent names in the alcoholic beverages market.

These players are studied in depth, highlighting their strengths and weaknesses in addition to the threats and opportunities in store. The key strategies and collaborations in the recent past have been evaluated to understand their impact on the performance of a company and its financial standing. The latest product portfolio of a given company has also been studied to offer readers a clear picture of the competition in the alcoholic beverages market.

Alcoholic Beverage Market - Global Industry Analysis, Size, Share, Growth, Forecast 2015 – 2021

Alcoholic beverage companies have so far steered clear of the health and fitness trend that has been the growth mantra of practically every consumer category from food to clothing. However, that’s changing as big alcohol players are trying to cater to the changing consumer demand for lending a health quotient to a product that is usually associated with addictive consumption. Startups are also joining the bandwagon to manufacture healthy alcoholic drinks.

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The research report analyzes market dynamics, growth trends, and product innovations that will influence the growth trajectory of the global alcoholic beverages market for the forecast period between 2015 and 2021. The report is presented in a chapter-wise layout, with each chapter specifically providing details of a particular aspect of the market.

The research report divides the alcoholic beverages market based on relevant criteria and further presents segments and sub-segments for each of the criteria. On the basis of geography, North America, Asia Pacific, Europe, and Rest of the World (RoW) are the regional segments into which the global alcoholic beverages market is divided in this report.

Overview of Global Alcoholic Beverages Market

The global alcoholic beverages market is anticipated to display moderate growth rate over the 2015-2021 period. The consistent sales of all the product segments (spirits, wine, and beer) have led to the positive growth of the global market over the last few years.

The rising economic prosperity in developing economies has been one of the major factors driving the growth of the global alcoholic beverages market in recent years. The increasing purchasing power and increasing acceptance for consumption of alcohol in the cultural beliefs of consumers in these regions is propelling the growth of this market.

Efforts by alcoholic beverage manufacturers for strengthening distribution channels and extension of purchase channels such as online stores, and convenience stores is also contributing substantially to the growth of the global alcoholic beverages market.

However, a high degree of competition among major players to obtain the maximum market share is one of the major impediments to the growth of this market. This also restricts the entry of new players and their chances of sustenance if any in the highly competitive alcoholic beverages market. Other than this, increasing prices of raw materials, availability of non-alcoholic beverages, and stringent licensing requirements for the manufacture of alcoholic beverages are other factors restraining the growth of this market.

Product-wise, beer, spirits, and wine are the segments of the alcoholic beverages market. Among these, beer accounts for the key revenue contribution followed by spirits and wine. The leading six beer manufacturers collectively hold more than 50% of the global market. These manufacturers are forming alliances with local companies to tap into the newer markets of developing nations.

North America and Europe are mature markets for alcoholic beverages, which is why product manufacturers are looking toward other regions. Manufacturers are focused on penetrating into newer markets predominantly in Asia Pacific. This is because changing consumer habits are leading to an increasing consumption of alcohol in countries such as China and India.

Major Companies in Global Alcoholic Beverages Market

Some of the top companies operating in the global alcoholic beverages market are Diageo, Carlsberg, Pernord Ricard, Bacradi, Heineken, Anheuser Busch InBev, Remy Cointreau, and SAB Miller.

Global Alcoholic Beverages Market, by Product

• Beer
• Spirits (Whiskey, Vodka, Rum and various others)
• Wine

Alcoholic Beverages Market, by Geography

• North America
• Europe
• Asia Pacific
• Rest of the World

This report gives you access to decisive data such as:

• Market growth drivers
• Factors limiting market growth
• Current market trends
• Market structure
• Market projections for the coming years

Key highlights 

• Overview of key market forces propelling and restraining market growth
• Up-to-date analyses of market trends and technological improvements
• Pin-point analyses of market competition dynamics to offer you a competitive edge
• An analysis of strategies of major competitors
• An array of graphics and SWOT analysis of major industry segments
• Detailed analyses of industry trends
• A well-defined technological growth map with an impact-analysis
• A clear understanding of the competitive landscape and key product segments