Alcoholic
beverage companies have so far steered clear of the health and
fitness trend that has been the growth mantra of practically every
consumer category from food to clothing. However, that’s changing
as big alcohol players are trying to cater to the changing consumer
demand for lending a health quotient to a product that is usually
associated with addictive consumption. Startups are also joining the
bandwagon to manufacture healthy alcoholic drinks.
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The
research report analyzes market dynamics, growth trends, and product
innovations that will influence the growth trajectory of the global
alcoholic beverages market for the forecast period between 2015 and
2021. The report is presented in a chapter-wise layout, with each
chapter specifically providing details of a particular aspect of the
market.
The
research report divides the alcoholic beverages market based on
relevant criteria and further presents segments and sub-segments for
each of the criteria. On the basis of geography, North America, Asia
Pacific, Europe, and Rest of the World (RoW) are the regional
segments into which the global alcoholic beverages market is divided
in this report.
Overview
of Global Alcoholic Beverages Market
The
global alcoholic beverages market is anticipated to display moderate
growth rate over the 2015-2021 period. The consistent sales of all
the product segments (spirits, wine, and beer) have led to the
positive growth of the global market over the last few years.
The
rising economic prosperity in developing economies has been one of
the major factors driving the growth of the global alcoholic
beverages market in recent years. The increasing purchasing power and
increasing acceptance for consumption of alcohol in the cultural
beliefs of consumers in these regions is propelling the growth of
this market.
Efforts
by alcoholic beverage manufacturers for strengthening distribution
channels and extension of purchase channels such as online stores,
and convenience stores is also contributing substantially to the
growth of the global alcoholic beverages market.
However,
a high degree of competition among major players to obtain the
maximum market share is one of the major impediments to the growth of
this market. This also restricts the entry of new players and their
chances of sustenance if any in the highly competitive alcoholic
beverages market. Other than this, increasing prices of raw
materials, availability of non-alcoholic beverages, and stringent
licensing requirements for the manufacture of alcoholic beverages are
other factors restraining the growth of this market.
Product-wise,
beer, spirits, and wine are the segments of the alcoholic beverages
market. Among these, beer accounts for the key revenue contribution
followed by spirits and wine. The leading six beer manufacturers
collectively hold more than 50% of the global market. These
manufacturers are forming alliances with local companies to tap into
the newer markets of developing nations.
North
America and Europe are mature markets for alcoholic beverages, which
is why product manufacturers are looking toward other regions.
Manufacturers are focused on penetrating into newer markets
predominantly in Asia Pacific. This is because changing consumer
habits are leading to an increasing consumption of alcohol in
countries such as China and India.
Major
Companies in Global Alcoholic Beverages Market
Some
of the top companies operating in the global alcoholic beverages
market are Diageo, Carlsberg, Pernord Ricard, Bacradi, Heineken,
Anheuser Busch InBev, Remy Cointreau, and SAB Miller.
Global
Alcoholic Beverages Market, by Product
- Beer
- Spirits (Whiskey, Vodka, Rum and various others)
- Wine
Alcoholic
Beverages Market, by Geography
- North America
- Europe
- Asia Pacific
- Rest of the World
This
report gives you access to decisive data such as:
- Market growth drivers
- Factors limiting market growth
- Current market trends
- Market structure
- Market projections for the coming years
Key highlights
- Overview of key market forces propelling and restraining market growth
- Up-to-date analyses of market trends and technological improvements
- Pin-point analyses of market competition dynamics to offer you a competitive edge
- An analysis of strategies of major competitors
- An array of graphics and SWOT analysis of major industry segments
- Detailed analyses of industry trends
- A well-defined technological growth map with an impact-analysis
- A clear understanding of the competitive landscape and key product segments
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