Global Ambient Meat Market to be Driven by Growing Demand for Convenience Food

The market for ambient meat has been thriving over the last few years, mostly because ambient meat is readily available in the market and is easy to cook. The report on the ambient food market provides insights into its future outlook across the globe. It provides a comprehensive overview of the market, covering the market segmentation based on various parameters, definition of these segments, and factors impacting its growth trajectory. Regionally, the global ambient meat market is segmented into Asia Pacific, North America, Europe, and Rest of the World.

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Busy lifestyle and the increasing preference for convenience food make ambient meat a popular choice, particularly among urban consumers. Ambient meat refers to the processed meat that at normal temperatures can be easily stored for a longer period of time. The processing technique that ambient meat is put through prolongs its shelf life. Usually, the meat is first dehydrated and its acidity is regulated. It is then stored in an air-tight container to minimize the threat from bacteria.

To provide a granular analysis of the prevailing vendor landscape, the most prominent companies operating in the market are profiled. The strategies these companies adopt and their impact on the overall growth metrics are studied in detail. Using a SWOT analysis, the strengths and weaknesses of the companies and threats and opportunities they are likely to witness between 2013 and 2019 are weighed out.

Overview of Global Ambient Meat Market

With people around the world becoming more cautious about their diet, coupled with the growing demand for convenience food, the demand from the global ambient meat market is anticipated to increase exponentially in the forthcoming years. All types of bird meat as well as red meat are available in ambient condition. However, it is the market for red ambient meat that has been witnessing rising demand worldwide.

The pattern of meat consumption varies from one country to another. Depending on the consumption of meat exhibited, Europe, Japan, North America, and Oceania constitute the most lucrative markets for ambient meat. Factors such as ambient meat having a longer shelf life and the ability to be stored for a longer period of time enable the market for the same to gain traction across the aforementioned countries. Additionally, the ambient meat market capitalizes on the same factors to gain competitiveness against the market for traditional meat.

The ambient meat market is yet to reach its full potential and also witnesses lucrative scope to penetrate the populated nations in Asia, where demand for ambient meat is rising steadily. On the flip side, the ambient meat market faces problems similar to those witnessed by the meat industry. Meat consumption in a number of countries has visibly subsided due to the increasing incidence diseases related to meat consumption. Furthermore, vegetarianism campaigns by the UN also work against the interests of the ambient meat industry.

Companies Mentioned in Report

To provide a holistic overview of the prevailing competitive landscape in the market, the report profiles some of the most prominent companies working therein. Valuable data is also obtained from the financial reports of these companies. Some of the leading enterprises operating in the market and profiled in the report include Volpi Foods, Inc., Tokatsu Food Co., Marushin Food Co. Ltd., and Lingbao Baolihao Food Industrial Co. Ltd.