The
global fortified foods market is primarily driven due to increasing
awareness of consuming healthy and nutritious foods to maintain a
disease free healthy lifestyle. The global fortified foods market is
expected to witness steady growth during the forecast period from
2015 to 2021. The fortified foods market is segmented into by product
type and geography. On the basis on product type, the market is
segmented into vitamins and minerals fortified foods. Geographically
the fortified foods market is segmented into North America, Europe,
Asia Pacific and rest of the World. The fortified foods market
includes a wide range of product lines such as cereals, baby foods
and formulas. In recent years, fortified foods have enjoyed huge
popularity among health conscious people. This market is extended
into a half dozen food categories, hence it is difficult to track and
analyze the market with precision. However, the global fortified
foods market is highly fragmented and complex, but it is a profitable
market.
View
exclusive Global strategic Business report
:http://www.transparencymarketresearch.com/sample/sample.php?flag=B&rep_id=5138
The global fortified foods category was headed by cereals with high
nutrition. The global enriched and fortifies foods market is showing
tremendous progress during the forecast period due to growing
awareness about a healthy lifestyle. This market is primarily driven
due to rising health concern among people and the trend of eating
ready to eat foods in daily busy schedules. Growth of this market is
depending on the availability and geographical distribution of
fortified foods and the benefit awareness among the consumers. In
spite of all these advantages offered by fortified foods, there are
some restraining factors that prevent the growth of the market such
as regulatory issues generated by food safety department in the food
industries across the world.
Some of the global players are focusing on product development to
explore new application area to ensure success and attain
sustainability in the forecast period. Understanding the consumer
demand and market opportunities, fortified foods producers are
focusing on launching different varieties of vitamins and mineral
fortified foods. Furthermore, sensing a lucrative opportunity, major
fortified foods manufacturers have focused on purchasing the
successful smaller players to create a large competitive industry in
this niche market. Merger and acquisitions coupled with rapid product
development have made this fortified foods market a confusing,
complex though a profitable market place. Moreover, changing
regulatory environment and stringent government regulations has
restrained the entrance of some new companies in this lucrative
market.
In earlier time, the vitamins and minerals were basically fortified
and enriched to be used by means of pills but in coming years the
vitamin fortified
food market is expected to see a promising future. Health
conscious people today are becoming more prone to have health
benefits enriched food supplements and wellness related products. All
these factors boost the growth of the fortified foods market with
major market players diversifying into the production of new
varieties of fortified food products. Continuously growing demand
from health concern consumers are expected to fuel the growth in this
market. Success behind the growth of fortified foods market generated
from the industry’s tremendous high growth rate of product
development that attract the consumers.
Some of the key players operating in the fortified foods market are
Abbott Laboratories, The Proctor & Gamble Company, General Mills,
Inc., H.J Heinz Company, Land O’Lake, Philip Morris Companies,
Kellogg Company and Hain Food Group Inc. among others.
No comments:
Post a Comment