Beer
production has witnessed a swift growth over the past few years with
production reaching from 1.3 bn hectoliters to 1.93 bn hectoliters in
1998 and 2011 respectively. Being the oldest consumed and brewed
beverages in the word, the demand for beer is always at peak. These
are indicators that the global beer market has significantly expanded
over the last couple of years. Beer is used as an alcoholic luxury
beverage consumed globally by a large population.
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With
the rise in luxury living, the demand for quality beer has also
increased. As a result of this, manufacturers have scaled the number
of breweries and are focusing on enhancing the manufacturing process.
The increase in beer production is likely to increase the
distribution channels of beer in the market ultimately registering
high sales in the coming years.
The
report presents an overview on various types of beers such as light
beers, premium beers, malt liquors, imported beers, popular beers,
nonalcoholic beers, super-premium beers, ice beers, and malt liquors.
This study also presents an analysis in terms of geographical
segmentation.
The
report analyses every key aspect of the beer market at the global and
regional level. The report estimates the market figures and presents
an in depth analysis of the historical growth trajectory, current
market situation, and future development prospects. The study answers
questions relating to the key market players, prevailing trends,
strength, weakness, opportunity, and threats of the market along with
the competition dynamics of the global beer market.
Global
Beer Market: Overview
Owing
to the emergence of numerous local breweries, the global
beer market has witnessed a significant growth over the last
couple of years. The report provides detailed information on the
different types of beers and their placing in the market. It also
provides an outline on the revenue generated from production of the
various kinds of beers.
The
reports offers an in depth description on the geographical segments
such as North America, Asia Pacific, Europe, and Rest of World. The
consumption of beer in these regions is expected to rise in the
forecast period owing to increase in disposable income of consumers.
The
increasing promotional activities along with strong marketing
strategies is also expected to augment the growth of the global beer
market. Rise in the number of population consuming beer and social
recognition of beer being considered as a drink are some of the major
growth drivers of the global beer market.
However,
fluctuating rate in employee retention, and volatile consumer
spending owing to economic burden is likely to inhibit the growth of
the global beer market. Factors such as climatic changes, strict
government regulations, high taxes in various regions, social and
demographic norms, and emergence of inexpensive substitutes are also
anticipated to impede the sales of beer in the upcoming years.
Although,
it is expected that with the emergence of economies from financial
crisis, the growth of the beer market will also escalate. Moreover,
investments made in innovative beer brews and smart marketing
approaches are likely to present manufacturers of beer with
beneficial opportunities in future.
Companies
Mentioned in the Report
The
report also discusses the recent developments, approaches, and
financial status of the key market players operating in the global
beer market. The leading companies in the global beer market are Asia
Pacific Breweries, Anheuser-Busch InBev Sapporo Breweries, Asahi
Breweries, Carlsberg Breweries A/S, Grupo Modelo, Molson Coors
Brewing Company, Heineken N.V., Kirin Brewery, Tsingtao Breweries,
and Yanjing Brewery.
The
global beer market is segmented on the basis of:
- Light Beers
- Premium Beers
- Imported Beers
- Popular Beers
- Superpremium Beers
- Malt Liquors
- Malternatives
- Ice Beers
- Non-Alcoholic Beers
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