The
competitive landscape of the global organic food and beverages market
is marked by a high level of fragmentation, says Transparency Market
Research in a new report. In 2012, the four top players held close to
a mere 10% of the overall market, while small and mid-sized companies
held over three-fourth of the market. Some key players are Hain
Celestial Group Inc., Amy’s Kitchen Inc., and Organic Valley.
“New
product development is one of the primary growth models that top
players in this market are focused on,” points out TMR analyst. An
excellent example is the Hain Celestial Group Inc. In 2011, the
company spent almost US$4 mn in research and development to add newer
products and ingredients to its portfolio, which in turn helps to
increase the customer base.
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Global
expansion by means of partnerships and business alliances is another
key growth strategy that top players in this market are focused on.
These alliances are meant for an increased product portfolio and an
increased market share.
Focus
on tapping the vegetarian market is also the growth strategy of key
vendors in this market. As the number of vegetarians is increasing
dramatically across the world, top players are focused on delivering
organic food and beverages for this customer base.
Government
Regulations to Monitor Safety of Food Ingredients Key Factor
Propelling Market Growth
“Change
in consumer perception towards organic food is the major factor
driving the global organic food and beverages market, “says TMR
analyst. An increasing preference for organic food over conventional
food due to the notion that organic food offers higher health
benefits is driving the growth of this market to a high degree. This
is because consumers are recognizing that consuming conventional
food, which is cultivated with synthetic ingredients and pesticides,
is associated with diseases in the long run. This has resulted in an
increased preference for organic food and beverages which are free of
chemicals and are less harsh on the environment.
Government
regulations that strictly monitor and control additives and
ingredients in food are also fuelling the growth of this market. This
involves rigorous testing to determine if the food is safe for the
intended use. An expansion of the distribution channels for organic
food and beverages is considerably benefitting the growth of this
market.
Short
shelf life of organic food and beverages is a major factor
challenging the growth of the organic food and beverages market.
While synthetic products are loaded with large amounts of
preservatives for a longer shelf life and to preserve the product
attributes, organic food and beverages are free of synthetic
preservatives. Manufacturers of organic food and beverages find it
difficult to source organic ingredients that can be used to increase
the shelf life of organic food and beverages.
The
high-cost factor of organic food and beverages as compared to
conventional food is also challenging the market’s growth. The
prices of organic food and beverages are 10 to 20 times higher than
that of conventional foods, which limits their affordability to a
select class of customers.
Asia
Pacific to Emerge as Key Market for Organic Food and Beverages
The
global
organic food and beverages market is expected to reach a
valuation of US$187.8 bn by 2019. The organic fruits and vegetables
product segment held 38.9% of the organic food market in 2012,
whereas organic coffee and tea and non-dairy beverages product
segments collectively held 75% of the organic beverages market in the
same year.
North
America and Europe are traditionally leading markets for organic food
and beverages; however, Asia Pacific is expected to display a
significant growth rate in this market in the coming years.
The
information presented in this review is based on a Transparency
Market Research report, titled “Organic Food & Beverages Market
- Global Industry Analysis, Size, Share, Growth, Trends and Forecast,
2013 - 2019.”
The
market is segmented as:
Organic
Food Market: Product Analysis
- Organic Fruits & Vegetables
- Organic Meat, Fish & Poultry Products
- Organic Dairy Products
- Organic Frozen & Processed Food
- Others
Organic
Beverages Market: Product Analysis
- Organic Non - dairy Beverages
- Organic Coffee & Tea
- Organic Beer & Wine
- Others
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