Growing
consumer health awareness and concern towards healthy lifestyle is
leading to an increase in demand for omega 3 fatty acids such as EPA
and DHA. Increasing incidence of heart related complications and
other health issues are fueling the demand for omega 3 fatty acids.
With the increasing interest towards maintaining a healthy diet is
contributing to the growing popularity of omega 3 ingredients
globally. Increasing preference for healthy food habits is driving
the demand for omega 3 ingredients in North America, followed by
Europe.
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With
the gradual flow of information regarding the health benefits
associated with consuming omega 3 enriched diets is driving market in
Asia Pacific. With the rising health consciousness omega 3
ingredients market in Latin America and Middle East and Africa is
expected to witness positive growth over the forecast period.
Increasing health issues related to blood pressure, high triglyceride
level are major concerning factors. In addition, heart related
complexities are major drivers for the growing demand of omega 3
ingredients globally.
In
addition, changing lifestyle coupled with increasing consumer
preference for healthy diet is stimulating the demand for omega 3
fatty acids. With the rising health awareness, consumers are showing
preference for supplements and functional food high in omega 3 fatty
acids. Moreover, omega 3 fatty acids also play a crucial role in
overall health development of infants. Apart from this, increasing
concern towards healthy eating among the health consciousness
consumers is leading to an increase in the demand for omega 3
ingredients across various regions such as North America, Europe,
Asia Pacific, Latin America and Middle East and Africa.
With
the rising interest towards healthy eating is fueling the usage of
omega 3 ingredients in supplements and functional food products,
pharmaceutical and infant formulations. With the increasing efforts
for avoiding health complexities related to high blood pressure and
high triglyceride level is propelling the demand for omega 3
ingredients globally.
With
the gradual flow of information regarding the benefits associated
with consuming food products high in omega 3 is one of the prime
factors fueling the demand for these ingredients across different
regions globally. Growth in this sector is primarily driven by rising
consumer interest in fortified products and functional foods.
North
America dominates the market for omega 3 ingredients globally.
Furthermore, rising consumer awareness about cholesterol control and
technology advancement are certain factors contributing to the growth
of the market. Increasing health consciousness and awareness is
contributing in the growing popularity of omega 3 ingredients in Asia
Pacific, followed by Latin America and Middle East and Africa.
Omega
3 ingredients are not only beneficial to treat heart disorders, but
also assist in brain and nervous system development, which is
critical in infants. The crucial role played by omega 3 fatty acids
in the overall development of health particularly in infant
formulations, is the major factor driving the growth of the omega
3 ingredients market. Growing prevalence of heart attack other
heart related complexities is propelling the demand for omega 3
ingredients globally. Moreover, increasing disposable income and
rising consumer expenditure on healthy food products is boosting the
demand for omega 3 ingredients globally.
New
product development and product features upgradation through research
activities along with geographical expansion are some of the prime
business strategies adopted by the major players in order to
strengthen its foothold in this market globally. Joint ventures,
strategic business alliances with different companies are among the
key business strategies adopted by the leading market players in this
market. New strategic partnership agreements help a company in
gaining new resource capability. They also help in better market
penetration by strengthening the product portfolio in a particular
segment. Koninklijke DSM N.V. (Netherlands), BASF SE (Germany),
Croda, Inc.(U.S.), NU-MEGA Ingredients Pty Ltd. (Australia),
PronovaBioPharma ASA (Norway), Omega Protein Corporation (U.S.), FMC
Corporation (U.S.), Copeinca ASA (Peru), Arista Industries, Inc.
(U.S.) are some of the major players operating in the omega 3
ingredients market globally.
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