Along
with the increasing awareness regarding the health benefits of
instant beverage premixes, the ease of usage offered by them is also
fueling the demand for these premixes significantly across the world.
The growing number of working people, who do not have time to cook,
are increasingly relying on readymade preparations to feed
themselves. This factor has emerged as the key driving force behind
the rising demand for instant beverage premixes. Analysts expect this
trend to remain steady over the coming years.
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In
2014, the global opportunity in the instant beverage premixes market
stood approximately at US$60 bn. increasing at a CAGR of 5.70% during
the period from 2015 to 2021, it is expected to touch US$85.8 bn by
the end of 2021.
Asia
Pacific to Experience Slight Decline in Market Share
The
global market for instant beverage premix spreads across Europe,
North America, Asia Pacific and the Rest of the World. In terms of
revenue, Asia Pacific emerged as the key contributor in 2014 with a
share of 34.4% in the overall market. The growing demand for these
premixes in countries such as China and India has been boosting their
sales in this region since the last few years.
By
2021, the Asia Pacific instant beverage premix market is likely to
grow to touch US$27.7 bn, retaining the region’s leadership. The
growing influence of developed countries and the rising disposable
income of people in Asia Pacific is anticipated to drive up sales of
these premixes in the region. However, a slight decline is expected
in the market share of Asia Pacific in the coming years.
Europe
emerged second in the overall market in 2014 with a revenue of
US$16.9 bn. The development of distribution channels and the
increasing interest of consumers in instant
beverage premix is influencing this regional market positively.
Instant
Coffee to Continue to Witness Most Prominent Demand
Among
all premixes, instant coffee is experiencing the strongest demand
across the world. Since coffee has been the most preferred beverage
across the world for quite some time, its instant counterpart has
capitalized significantly over its widespread popularity. In 2014,
the opportunity in instant coffee premix was worth US$30.4 mn.
Analysts project this segment to remain the most popular amid all
segments throughout the forecast period.
Instant
tea has also gained considerable attention from beverage consumers
around the world. The extensive popularity of tea in several Asian
countries, such as China and Japan, has been propelling the sale of
instant tea premixes substantially in the recent times.
Ito
En Ltd., Keurig Green Mountain Inc., The Republic of Tea Inc.,
Dunkin’ Brands Group Inc., Suntory Beverage & Food Ltd.,
Starbucks Corp., The Coca-Cola Co., PepsiCo Inc., Monster Beverage
Co., and Ajinomoto General Foods Inc. are the key participants in the
global market for instant beverage premix.
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