The
market for baby drinks is mostly consolidated in some of the largest
and most prominent country-wide markets in Asia Pacific, with Nestle
S.A. accounting for a share of over 69% in India and over 43% in
China in 2013, reports Transparency Market Research (TMR) in a recent
report. The baby drinks market in Australia also features a markedly
high level of consolidation and Heinz Co. accounted for a dominant
share of over 64% in the same year.
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The
baby drinks markets in Japan, South Korea, and Rest of Asia Pacific
are mostly fragmented and feature the active presence of a large
number of vendors such as Mead Johnson Nutrition Company, Beingmate
Group Co. Ltd., Danone, Raptakos Brett & Co. Ltd., Bellamy’s
Organic Pty Ltd, and Nutricia.
Although
the markets in India and China are mostly consolidated, indicating
the presence of intense entry barriers for small or new entrants,
these two leading contributors to the Asia Pacific baby drinks market
have a vast share of price-conscious middleclass population. In these
markets, new ventures could gain ground with the introduction of
high-quality economic products.
Rising
Participation of Women in Workforce to Fuel Demand for Baby Drinks
The
baby drinks market in Asia Pacific is chiefly driven by factors such
as strengthening economies and the resulting rise in disposable
incomes, busy lifestyles, and the rising participation of women in
the region’s workforce. Infant formulae have started gaining
prominence as effective substitutes to breast milk owing to their
high nutrition values, authorization from healthcare bodies, and
recommendations from doctors and physicians.
The
market is also benefitting from the rising availability of a large
variety of products, high awareness among parents about the specific
nutritional needs of infants, and active promotions by manufacturers
of baby drinks. The growing affordability of high-quality products
and the decline in skepticism regarding packaged foods for infants
are also fueling the overall demand for a variety of baby drinks in
Asia Pacific.
Concerns
about High Sugar Levels to Dent Long-term Growth Prospects of Baby
Juices Segment
It
is estimated that the demand for baby juices will witness a
significant decline in Asia Pacific in the next few years. Concerns
regarding high sugar content and preservatives in packaged juices
will emerge as the foremost challenge for the segment of baby juices
in the Asia Pacific baby
drinks market. Market statistics, however, show that the segment
will expand at a higher CAGR than the segment of infant formula
across key economies in the Asia Pacific baby drinks market. This
trend, nevertheless, will have little impact on the market for infant
formula, presently the leading product segment, and the segment will
continue to be the largest contributor to the Asia Pacific baby
drinks market over the forecasting horizon.
Asia
Pacific Baby Drinks Market: Substantial Growth in Store by Value and
Volume
Transparency
Market Research states that the Asia Pacific baby drinks market will
expand at a significant pace over the forecast period. In terms of
volume, the market is expected to rise from 1043.3 kg mn in 2015 to
1487.2 kg mn by 2020. In terms of overall valuation, the market is
expected to expand from US$12,722.4 mn to US$18291.6 mn by 2020. Of
the key distribution channels, the segment of hypermarkets and
supermarkets is presently the largest shareholder across key
economies in the Asia Pacific baby drinks market.
This
review is based on a market research report published by Transparency
Market Research, titled “Baby Drinks Market - Asia Pacific Industry
Analysis Size Share Growth Trend Forecast 2014 - 2020.”
For
this study, the market has been segmented as follows:
Asia
Pacific Baby Drinks Market: By Type
- Infant Formula
- Baby Juice
- Concentrated
- Ready to drink
Asia
Pacific Baby Drinks Market: By country
- China
- India
- Australia
- South Korea
- Japan
- Rest of Asia Pacific
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