The
baby drinks markets in Japan, South Korea, and Rest of Asia Pacific
are mostly fragmented and feature the active presence of a large
number of vendors such as Mead Johnson Nutrition Company, Beingmate
Group Co. Ltd., Danone, Raptakos Brett & Co. Ltd., Bellamy’s
Organic Pty Ltd, and Nutricia.
Although
the markets in India and China are mostly consolidated, indicating
the presence of intense entry barriers for small or new entrants,
these two leading contributors to the Asia
Pacific baby drinks market
have a vast share of price-conscious middleclass population. In these
markets, new ventures could gain ground with the introduction of
high-quality economic products.
Transparency
Market Research has published a new market study on the Asia Pacific
baby drinks market for the 2014-2020 period. According to the report,
the market, which had a valuation of US$10.4 bn in 2013, is expected
to attain a valuation of US$18.2 bn by 2020, increasing at a CAGR of
7.90% for the period. The report, titled “Baby Drinks Market - Asia
Pacific Industry Analysis Size Share Growth Trend Forecast 2014 -
2020,” is available for sale on the company website.Typically, baby
drinks are drinks that are consumed by children below three years of
age. In the baby drinks market in Asia Pacific, baby juice and infant
formula are the major products and are further broken down into
ready-to-drink and concentrated product types.
The
report says that the Asia Pacific baby drinks market will display
substantial growth in the coming years due to several reasons. First
and foremost, the increasing number of women in the workforce is
driving sales of baby drinks, mainly infant formula. Women employees
require alternative arrangements to feed their children since they
can’t tend to them for long hours.
Fill
the form for an exclusive sample of this report @
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Infant
formula is largely available as dry milk in powder form, which, when
mixed with water, becomes liquid and can be fed to small children.
The basic component of infant formula is cow milk, which is further
treated to be suitable for babies. Ready-to-drink liquids, which are
sterile and sold in cartons, are the other form in which infant
formula is available in stores.
The
baby drinks market has been segmented by types of baby drinks into
–baby juice and infant formula. Baby juice is further segmented
into ready to drink and concentrated. Infant formula market is
anticipated to dominate the baby drinks market in Asia Pacific during
the forecast period. Increasing consciousness of parents regarding
the significance of balanced and proper nutrition for babies is one
of the important driving factors of baby drinks market in Asia
Pacific. In addition, the demand for baby drinks has increased in
Taiwan due to increase in the birth rate in 2012.
By
country, the market has been segmented into India, South Korea,
Australia China, Japan and Rest of Asia Pacific. China, among all the
countries has experienced high growth in the forecast period followed
by the India and Australia. Trend shows that demand for baby juice is
declining across Asia Pacific and consumers prefer infant formula due
to busy lifestyles and easy to make factors. Increasing number of
working women and increase in birth rate are the key drivers
responsible for the growth of baby drinks market in Asia Pacific.
However, the major restraint for the baby drinks market is low birth
rates in Japan and a preference for breast feeding among others.
