Baby
drinks include products such as infant formula and baby juice and are
typically consumed by children below the age of three. Infant formula
is a dried milk product designed for infants to provide the required
amount of nutrients. The baby juice market is sub-categorized into
ready-to-drink baby juice and concentrated baby juice. Baby drinks
are sold in various pharmacies, supermarkets, convenience stores, and
hypermarkets.
The
Asia
Pacific baby drinks market is segmented on the basis of type into
infant formula and baby juice. Based on type, in terms of revenue,
the Asia Pacific baby drinks market was dominated by the infant
formula segment in 2013. The infant formula segment accounted for a
98.8% share in the Asia Pacific baby drinks market in 2013 and is
expected to maintain its dominant position in the years to come.
The
overview section of the Asia Pacific baby drinks market report
studies details such as market drivers, restraints, opportunities,
key players, and current trends. Porter’s five force model is
utilized in the report to study feasibility of new projects. With
SWOT analysis, the feasibility of new products is studied for all the
leading players in the Asia Pacific baby drinks market. A competitive
analysis of the Asia Pacific baby drinks market is conducted for the
report by considering new baby drinks introduced by the leading
players and the new entrants.
Overview
of the Asia Pacific Baby Drinks Market
The
Asia Pacific baby drinks market is expected to rise from US$10.49 bn
in 2013 to US$18.29 bn by 2020, expanding at a 7.90% CAGR during the
period from 2014 to 2020. The Asia Pacific baby drinks market is
predicted to undergo various changes and innovations as the leading
players are introducing new baby drinks in the years to come. The
increase in the number of working women and busy lifestyles will
boost the Asia Pacific baby drinks market. Infant formula is commonly
used as a substitute to breast milk. Recommendations by
pediatricians, a preference towards baby drinks owing to busy
lifestyles, and the availability of various flavors in nutritional
baby drinks are predicted to propel the Asia Pacific baby drinks
market in the coming few years.
However,
the demand for baby juice is expected to decrease due to its high
sugar content. As baby juices are not easily available everywhere,
they carry low penetration rate. However, increasing varieties of
baby drinks, the growing trend of health and wellness, and constant
promotions by the leading companies are some of the factors expected
to drive the Asia Pacific baby drinks market in the years to come.
The
Asia Pacific baby drinks market is divided into India, China,
Australia, Japan, South Korea, and Rest of Asia Pacific. The demand
for baby drinks is expected to be the maximum in India. Conscious
efforts taken by the leading companies to provide baby drinks with
high nutrient content and the growing preference towards branded baby
drinks is driving the Asia Pacific baby drinks market.
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Companies
mentioned in the research report
Some
of the leading companies in the Asia Pacific baby drinks market are
Nestle S.A., Nutricia, and Heinz Co.
Key
segments of the Baby Drinks Market
Asia
Pacific Baby Drinks Market: By Type
- Infant Formula
- Baby Juice
- Concentrated
- Ready to drink
Major
regions analyzed under this research report are:
- Europe
- North America
- Asia Pacific
- Rest of the World
This
report gives you access to decisive data such as:
- Market growth drivers
- Factors limiting market growth
- Current market trends
- Market structure
- Market projections for the coming years
Key
highlights of this report
- Overview of key market forces propelling and restraining market growth
- Up-to-date analyses of market trends and technological improvements
- Pin-point analyses of market competition dynamics to offer you a competitive edge
- An analysis of strategies of major competitors
- An array of graphics and SWOT analysis of major industry segments
- Detailed analyses of industry trends
- A well-defined technological growth map with an impact-analysis
- Offers a clear understanding of the competitive landscape and key product segments
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