A
report from Transparency Market Research, titled “Kombucha Market -
Global Industry Analysis, Size, Share, Growth, Trends and Forecast
2016 - 2023”, states that the global kombucha market is expected to
expand at a rapid pace during the period between 2016 and 2023 due to
increasing demand for kombucha and the growing awareness among people
to consume healthy food and beverages.
Around
the globe, millions of people have been drinking fermented tea for
many years by giving it various names and appreciating its probiotic
benefits and energizing attributes. Kombucha is one such health
drink, made from fermented tea and sugar. Kombucha can be used as an
ingredient to impart different flavors to drinks. Each kombucha
culture contains different strains of yeasts and bacteria. The global
kombucha
market is expected to be the fastest-growing market in the
functional beverages category.
Increasing
awareness among people to add healthy food and beverages to their
daily diet is the main factor driving the global kombucha market.
Companies operating in the global kombucha market are expected to
register more demand for kombucha in the years to come. Changing
lifestyles and increasing health concerns have led to the growth of
demand for natural and healthy food and beverages over the past few
years. The global kombucha market is segmented on the basis of
geography, flavor, and type of microorganisms used in its
manufacturing. By type, the global kombucha market is classified into
bacteria, yeast, and mold.
Based
on flavor, the global kombucha market is divided into citrus,
berries, herbs and spices, apple, coconut and mangoes, flowers, and
others.
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By
geography, the global kombucha market is divided into Europe, North
America, Asia Pacific, and Rest of the World. In 2014, in terms of
revenue, North America dominated the global kombucha market. However,
due to the increasing demand for kombucha in all Asian countries,
Asia Pacific is expected to be the largest regional market in the
global kombucha market in the years to come. The introduction of new
kombucha products by the new entrants is expected to make the global
kombucha market more competitive in the years to come.
Currently,
there are many new international and domestic players manufacturing
kombucha. Many established brands in the beverages industry are
focusing on entering into the global kombucha market. Considering the
health benefits of kombucha, governments of various nations are
taking efforts for the production and marketing of kombucha across
various locations. Made of water, sugar, and kombucha culture,
kombucha is emerging as one of the popular health drinks across the
globe.
Millennium
Products, Inc. (U.S.), The Hain Celestial Group (U.S.), Kosmic
Kombucha (U.S.), Townshend’s Tea Company, Red Bull Gmbh (Austria),
Nesalla Kombucha (U.S.), Kombucha Wonder Drink (U.S.), and others are
some of the leading players in the global kombucha market. The
market-leading players are adopting various strategies such as
mergers and acquisitions, product development, partnerships, and
expansion of existing manufacturing plants to strengthen their
contribution and position in the global kombucha market in the years
to come.
Contact
Mr.
Sudip S
90
State Street, Suite 700
Albany,
NY 12207
Tel:
+1-518-618-1030
USA
- Canada Toll Free: 866-552-3453
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