The
global kombucha market is expected to experience significant growth
throughout the forecast period from 2015 to 2021. The rising
awareness among the consumers about the benefits of this drink is a
primary factor contributing in the growth of this market. In addition
to this, kombucha market is the fastest-growing market in the
functional beverages category. Increasing demand for natural and
healthy food & beverages is promoting the growth of this market.
Kombucha is a health drink, thus the market for this beverage is
expected to witness high growth in the near future. As a result, the
companies operating in the market are expected to experience higher
profits from manufacturing of this. Increasing health concerns and
changing lifestyle are some of the factors driving the market for
kombucha. The kombucha market is segmented into by type of
microorganisms used in its manufacturing, by flavors and by
geography. On the basis of type, the kombucha market is segmented
into yeast, bacteria and mold among others. Based on flavor type, the
market is bifurcated into citrus, herbs & spices, berries,
coconut & mangoes, apple, flowers among others. Geographically,
kombucha market is segmented into North America, Europe, Asia Pacific
and Rest of the World.
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There are several new domestic and international companies
manufacturing kombucha. In addition, numerous established beverage
brands are trying to enter into this market. Due to its health
benefits, governments in several countries are taking initiatives for
manufacturing, marketing, and regulating the production &
consumption of kombucha. Kombucha is a conventional fermented
tea-based beverage, which has several health benefits. Furthermore,
the key ingredients used in producing kombucha are sugar, water, and
kombucha culture or starter culture. Moreover, the kombucha culture
or starter culture is made up of microorganisms, such as bacteria and
yeast. After the the fermentation process, kombucha is carbonated and
integrated with amino acids, vinegar, probiotics, antioxidants and
vitamins. In addition, to add different taste to the drink, a variety
of different flavors can be added. The prominent flavors of kombucha
are citrus, herbs & spices, berries, coconut & mango,
flowers, apple and others.
North America dominated the global demand for Kombucha market in 2014
in terms of revenue mainly contributed by the U.S. Developing
countries such as China and India are expected to experience a strong
upsurge in the demand for kombucha in the near future. In addition,
demand for kombucha may be driven by an increase in production and
innovation in segments such as health drinks and energy drinks.
However, the demand for usage of kombucha is expected to grow at a
decent pace in countries, such as Germany and Japan, whereas high
growth of the kombucha market is experienced in India and other
countries in Asia-Pacific. Furthermore, Asia provides the cost
advantage in terms of production and processing of these products.
High demand along with low cost of production is a key feature, which
aids suppliers of kombucha.
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Some of the key players operating in kombucha market are Millennium
Products, Inc. (U.S.), Reed’s, Inc. (U.S.), The Hain Celestial
Group (U.S.), Revive Kombucha (U.S.), Kosmic Kombucha (U.S.), Cell -
Nique Corporation (U.S.), Buchi Kombucha , Gt’s Kombucha (U.S.),
Townshend’s Tea Company, The Humm Kombucha Llc (U.S.), Red Bull
Gmbh (Austria), Makana Beverages Inc., Nesalla Kombucha (U.S.), Live
Soda Kombucha (U.S.), and Kombucha Wonder Drink (U.S.) among others.
These companies are adopting numerous market strategies such as
innovative product development, mergers and acquisitions,
partnerships and expansion of existing facilities to strengthen their
position in the global kombucha market.
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