Chilled
processed foods present consumers a convenient, healthy, and fresh
choice of products and the growing focus on health and nutrition in
the overall food and beverages industry has greatly boosted the
global chilled processed food market in recent years.
The
research report studies the worldwide market for chilled processed
foods and categorizes it on the basis of product type and geography.
The various product categories for chilled processed food include
processed poultry, process vegetables and potatoes, ready-to-eat
meals, processed red meat, processed fish and seafood, bakery
products, and soup, pizza, and noodles. Each category is evaluated in
depth and its performance over the past years and its contribution
towards the development of the overall chilled processed food market
has been assessed. Market size, value, and volume for each segment
have been included in the report.
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Geographically,
the chilled processed food market covers Europe, North America, Asia
Pacific, and the Rest of the World. These regions are also evaluated
at length, identifying markets with the most potential and the
various factors driving and restraining them.
Overview
of the Chilled Processed Food Market
The
rapidly changing lifestyle of consumers all over the world is the
primary factor driving the global chilled processed food market.
Demand for convenience foods, rise in working women population, the
rising emphasis on healthy snacks and meals, increase in disposable
income, ever-growing population, and demand for better quality of
food are some other major factors propelling the chilled processed
food market. Economic recovery has also played a significant role in
supporting the demand for chilled processed foods.
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North
America and Europe are currently the strongest markets for chilled
processed food, mainly owing to the presence of several leading
players and availability of better logistics and supply chain. Asia
Pacific holds immense potential for growth, thanks to evolving
lifestyles and massive influence of the West. Local vendors have been
catering to the demand in a rather impressive way, giving consumers a
choice of domestic flavors and cuisines.
Chilled
processed food needs to be stored at extremely low temperatures,
requiring large commercial refrigerators and cooling systems to
maintain the quality and properties of food products and avoid
microbial damage. This can translate to high capital investment,
posing as a challenge to vendors in the chilled processed food
market.
Companies
Mentioned in the Report
The
leading companies featured in the global chilled processed food
market are Kraft Foods, General Mills, Nestle, Kellogg Co., Fonterra
Brands Ltd., Pinnacle Foods Corp., Sealord Group Ltd., Schwan Foods,
Tegel Foods Ltd., ConAgra Foods, Tyson Foods, Unilever, Goodman
Fielder New Zealand Ltd., Birds Eye Food, Wal-Mart Stores, and Heinz
Co. These players are profiled based on attributes such as company
and financial overview, product portfolio, recent developments, and
business strategies.
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