The
market size in terms of revenue and volume for the global
instant beverage premix market is provided from 2014 to 2021 at
each sub-segment level. Based on product type, the market is
segmented into: instant tea, instant milk, instant health drinks,
instant coffee, soup and others. In terms of revenue, amongst various
instant beverage premix product types, instant coffee held the
largest market share in 2014 and expected to be the same during the
forecast period of 2015 – 2021. The increasing health awareness
among consumers is raising the demand for instant beverage premix
globally. Amongst various product types, in terms of volume, instant
tea held the largest market share followed by soup in 2014. The
current market scenario and future trends for instant beverage premix
have been also covered under the scope of the study that affects the
demand in the market.
Increasing
geographical arena for instant beverage premix products is the major
factor driving the expansion of market globally. In addition, instant
beverage premix is sold through different distribution channels such
as online stores, convenience stores. and supermarkets. Manufacturers
also sell instant beverage premix products through their websites.
Availability of the product is one of the key drivers for the instant
beverage premix market and is expected to fuel demand for this market
in developing countries such as India and Brazil among others.
Entry
of less priced products restrains the growth of the global instant
beverage premix market. Since the concept of instant beverage premix
is still new to consumers, the vendors don’t have well developed
strategies to generate awareness with the help of which their
products can gain credibility. This increase in pricing of instant
beverages products is dominated by developed countries investing more
on instant beverages segment whereas little spending by developing
countries.
Adoption
of innovative marketing strategies allows participant in the instant
beverages premix industry to grow. With proper investment at each
stage of product development, manufacturers can work towards
increasing awareness about health benefits offered by instant
beverages. Instant beverages premix manufacturers can effectively
undertake marketing of their products to convey multiple benefits
offered by their products.
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Many
countries across the globe are expected to serve as attractive
markets for instant beverage premix products. For instance, the
demand for instant beverage premix products has increased in the
countries of Asia Pacific and Europe. Moreover, growing demand for
instant beverage premix products in the countries of RoW such as
Argentina, South Africa and Brazil among others is expected to open
up new avenues for this market over the next few years.
Based
on geography, the global instant beverage premix market is segmented
into North America, Europe, Asia-Pacific, and Rest of the World
(RoW). In 2014, Asia Pacific held the largest market share in this
market, followed by Europe. Among the different countries globally,
China instant beverage premix market is expected to hold the maximum
share during the forecast period. Increasing health awareness is the
major factor that is driving the growth of the instant beverage
premix market in Asia Pacific. Asia Pacific is expected to be the
largest regional market with 32.4% market share in 2021, followed by
Europe, which is expected to occupy 27.5% share of the global market
in 2021.
The
report includes profiles of major participants operating in the
global market. Major players include Ajinomoto General Foods Inc.,
Monster Beverage Company, PepsiCo Inc., The Coca-Cola Company,
Starbucks Corporation, Suntory Beverage & Food Limited, Dunkin’
Brands Group, Inc., The Republic of Tea, Inc. and Keurig Green
Mountain, Inc. among others.
The
report provides an understanding of value (USD million) of Instant
beverage premix market. The study also provides forecast from
2015-2021 and highlights current and future market trends. The market
attractiveness analysis is also covered in the report along with
qualitative data relating to the drivers, restraints and
opportunities governing the global Instant beverage premix market.
The
segments covered in the Instant Beverage Premix market are as
follows:
Global
Instant Beverage Premix Market: By Product Type
- Instant Tea
- Instant Milk
- Instant Health Drinks
- Instant Coffee
- Soup
- Others
Global
Instant Beverage Premix Market: By Geography
North
America
- U.S.
- Canada
- Rest of North America
Europe
- U.K.
- Germany
- France
- Rest of Europe
Asia
Pacific
- India
- China
- Japan
- Australia
- Rest of Asia Pacfic
Rest
of the World (RoW)
- Middle East
- Latin America
- Africa
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