A
new market research publication from Transparency Market Research
(TMR) studies the global instant beverage premix market, examining
the global market’s historical performance and current statistics
to present actionable insights into the market’s future. According
to the report, the revenue of the global instant beverage premix
market totaled US$59.4 bn in 2014. Rising at a steady CAGR of 5.7%,
the market’s revenue is expected to rise to a value of US$85.8 bn
by 2021.The report is titled ‘Instant Beverage Premix Market -
Global Industry Analysis, Size, Share, Growth, Trends and Forecast
2015 - 2021’ and is available for sale on the official website of
TMR. The volume of the global instant beverage premix market totaled
1.9 bn kg in 2014. Rising at a 2% CAGR from 2015 to 2021, the
market’s total volume is expected to rise to 2.25 bn kg.
One
of the major drivers for the global
instant beverage premix market
is the dynamic product innovation and design differentiation in the
global instant beverage premix market. The flavor of the premix
itself, the way it is packaged, and the promotional design on the
package have all become key factors in attracting more customers,
leading to intensive research and development efforts for the same.
The recent advances in consumer empowerment have also served to make
the global instant beverage premix market more competitive, further
boosting the backing given to research efforts in the field.
On
the basis of product type, instant coffee emerged as the largest
segment of the global instant beverage premix market in 2014. The
traditional importance of coffee consumption in many parts of the
world and the increasing awareness about the health benefits of
coffee are driving the demand for instant coffee premix.
Although
instant coffee premix is expected to remain the dominant segment
through the forecast period, the instant tea segment is also expected
to receive significant demand over the coming years. Tea also plays a
significant role in many cultures, and demand for instant tea premix
is rising at a rapid rate in East Asia, among other regions. Other
major product segments of the global instant tea premix market are
instant soup, instant milk, and instant health drinks.
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Due
in large part to the high tea consumption in East Asian countries and
the increasing demand for instant coffee premix, Asia Pacific
accounted for the largest share in the global instant beverage premix
market in 2014. The increasing availability of international instant
beverage premix brands through ecommerce and supermarkets and
hypermarkets is the prime driver for the Asia Pacific instant
beverage premix market in the coming years.
Europe
followed Asia Pacific in 2014 due to the high consumption of both tea
and coffee in the region. The presence of a highly health-conscious
consumer pool has also driven the market for instant tea and coffee
premixes in Europe.
Key
instant beverage premix manufacturers profiled in the report include
The Coca-Cola Company, Ajinomoto General Foods Inc., PepsiCo Inc.,
Dunkin’ Brands Group, Inc., Starbucks Corporation, Monster Beverage
Company, Suntory Beverage and Food Limited, and The Republic of Tea,
Inc.
The
global instant beverage premix market is segmented as follows:
Global
Instant Beverage Premix Market: By Product Type
- Instant Tea
- Instant Milk
- Instant Health Drinks
- Instant Coffee
- Soup
- Others
Major
regions analyzed under this research report are:
- Europe
- North America
- Asia Pacific
- Rest of the World
